Doug HaslamOctober 10th, 2012
In college, I majored in radio. Back then, in the days vinyl still ruled, the common nightmare was not being able to put the needle on the record, much like the victim in the horror movie who couldn’t get the car keys to work. The resulting dead air may well have been a bloody death. Another [...]
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Chris ThilkSeptember 20th, 2012
Has Tumblr become a part of your corporate publishing strategy? At one point, as Twitter and Facebook took off, it seemed that this “blog-network” platform (my term for something that isn’t as full-featured as WordPress or other software but definitely more feature-filled than a true social network) was going to be overshadowed by those ascendant [...]
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Chris ThilkSeptember 11th, 2012
The University of Massachusetts Darthmouth is out with its latest study on social media usage by companies in the Fortune 500. I’ve discussed previous UMD studies on this topic here and here in the past year or so. This study, as in the past, focuses on public-facing blogs at the corporate level, acknowledging that blogs [...]
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Chris ThilkJuly 2nd, 2012
If you are in any way running or otherwise managing an online publishing program then you’re likely always looking at stats. Not just for how things are performing on-domain but also how what’s being published on Twitter, Facebook and other networks are going to drive traffic back to a “hub” site, how those items are [...]
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Chris ThilkJune 5th, 2012
If you want to get into the social media equivalent of a bar fight (and who doesn’t, they’re a hoot) there’s no better way to do so than to bring the conversation around to “curation.” Choire Sicha’s recent post on the topic is a great one that’s well worth reading, especially if you stick with [...]
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Chris ThilkMay 3rd, 2012
The question that needs to be asked in the wake of Google announcing last week the rollout of a new “Share” button for Google+ that’s more about curation and less about endorsement (which was the primary purpose of the existing “+1″ button) has to be this: Does this fill an existing gap in my publishing [...]
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Doug HaslamApril 17th, 2012
At PRSA’s Digital Impact Conference at the beginning of April, our Monster.com client, Kathy O’Reilly, and I were honored to be asked to speak about how we manage Monster’s social media publishing program. The session, titled “Manage Multiple Content Streams Like Monster.com,” addressed the many elements of planning and executing a complex social media program from [...]
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Robin brings over a decade of experience in consumer, tech, retail and fashion to her leadership of PR efforts on behalf of Voce clients.
