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Archive for the ‘Publishing Programs’ Category

June 8th, 2015

Recent Media Shifts Make Owned Channels Even More Important

Vox Media bought Re/code, which stars Walt Mossberg, Kara Swisher and a host of others and which spun off from All Things D, a Wall Street Journal-hosted blog. GigaOm might be coming back after Knowingly recently purchased the domain name and archives of the site, though since its writers have scattered (most of them to […]

Filed in Publishing Programs

June 4th, 2015

Be Human and Change Your Social Business

Be human, have an opinion and search smart all sound like dating tips. Gotta have a game plan, right? I know back in my dating years I was always honest whether my date liked it or not. Probably the reason why I didn’t date that much. Fast-forward to today; I’m a happily married husband with […]

Filed in Publishing Programs

June 2nd, 2015

SCOTUS’s Ruling: Good for Free Speech, Bad for Victims of Abuse

Yesterday the Supreme Court of the United States issued a decision that outwardly seems to affect individual users of Facebook and other social networks, but may well impact brands as well. In a 7-2 ruling, the Court held that rants and even threats issued on Facebook may not be prosecuted solely on the basis of how […]

Filed in Publishing Programs

April 5th, 2013

The Battle for Your Attention (Later, When You Have Time)

In the last couple weeks Amazon rolled out a “Send to Kindle” button that would let readers of websites, including WordPress blogs (via a plugin), send a post or article to their Kindle for reading at some point in the future. Similarly, Pocket has introduced a “Save to Pocket” that can be added to blogs […]

Filed in Blogging, Publishing Programs

April 4th, 2013

SEC Clears Up Social Media Confusion

But the SEC has now found that companies *can* use social media platforms to announce information and make statements like this – as long as investors are told to look there. So the key point here seems to be that as long as investors – and others – know that statements will be made on […]

Filed in Publishing Programs, Social Networks

April 2nd, 2013

The Emerging Need for Hashtag Search

If you’ve been part of this social media party for more than a few years you likely remember when Technorati was an indispensable part of the marketing and monitoring toolkit. Technorati was great because while Google, Yahoo, Ask or some of the other search engines that were around at the time worked well for web-wide […]

Filed in Blogging, Publishing Programs, Social Networks

January 22nd, 2013

Get visual with your publishing

Among the social media predictions for 2013 in this AllThingsD op-ed, I think the point that visuals will play a more important role in brand-created content is the one that has the most profound potential impact. The others – measure ROI, optimize for mobile and more – are all sound, but there’s nothing that is […]

Filed in Publishing Programs

January 14th, 2013

Voce Monday Morning Five: 1/14/13

Youtube’s evolution from cute cat videos to Gangnam Style: This says more about the aesthetics of and mass participation in web culture than anything else. As web culture has become more about inclusion (“going viral”) vs. being “first to publish” that obscure piece of content, aesthetics have trended towards that which is most easily consumed by […]

Filed in Marketing, Media, Publishing Programs

December 3rd, 2012

Voce Monday Morning Five: 12/3/12

Consumer Response to SocNet Marketing Messages Depends on Brand Relationship: Nothing surprising here since it makes sense that those who have taken a positive action are more open to receiving messages. But when the study starts going into expectations around message types it’s a good reminder to be evaluating how you’re meeting audience needs. Survey: 65 […]

Filed in Marketing, Media, Microblogging, Publishing Programs

November 19th, 2012

Voce Monday Morning Five: 11/19/12

New Tools for Business in the Pinterest Community: Businesses have, to date, operated on Pinterest with a blind eye from the company, which technically forbid such operations. This makes business profiles official and could open the floodgates to more adoption, though what the benefits are with this new business-type profile remain murky outside the promise to […]

Filed in Microblogging, Publishing Programs, Social Networks, Video