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Archive for the ‘Publishing Programs’ Category

January 14th, 2013

Voce Monday Morning Five: 1/14/13

Youtube’s evolution from cute cat videos to Gangnam Style: This says more about the aesthetics of and mass participation in web culture than anything else. As web culture has become more about inclusion (“going viral”) vs. being “first to publish” that obscure piece of content, aesthetics have trended towards that which is most easily consumed by […]

Filed in Marketing, Media, Publishing Programs

December 3rd, 2012

Voce Monday Morning Five: 12/3/12

Consumer Response to SocNet Marketing Messages Depends on Brand Relationship: Nothing surprising here since it makes sense that those who have taken a positive action are more open to receiving messages. But when the study starts going into expectations around message types it’s a good reminder to be evaluating how you’re meeting audience needs. Survey: 65 […]

Filed in Marketing, Media, Microblogging, Publishing Programs

November 19th, 2012

Voce Monday Morning Five: 11/19/12

New Tools for Business in the Pinterest Community: Businesses have, to date, operated on Pinterest with a blind eye from the company, which technically forbid such operations. This makes business profiles official and could open the floodgates to more adoption, though what the benefits are with this new business-type profile remain murky outside the promise to […]

Filed in Microblogging, Publishing Programs, Social Networks, Video

October 29th, 2012

Voce Monday Morning Five: 10/29/12

Put together while hoping all East Coast Vocians/clients/partners and everyone else stay safe this week. Twitter Users Who Mention Top Brands Have An Increasingly Amplified Voice: Consumer behavior around brands online continues to shift. The drop in tweets with a link is most interesting since, as the report suggests, it means there are more actual conversations […]

Filed in Blogging, Microblogging, Publishing Programs

October 22nd, 2012

Voce Monday Morning Five: 10/22/12

Maxipad Brand Goes for Blood in Brilliant Reply to Facebook Rant: Just a tremendous example of turning a simple (albeit massively misinformed) social media comment into a positive brand talking moment. Obviously not everything is going to rise to this occasion but this is a lot of fun. How Can Pages Respond To Facebook’s EdgeRank Changes?: Everyone […]

Filed in Marketing, Media, Publishing Programs, Social Networks

October 16th, 2012

The Importance of Owning Your Platform

If you ask most people who have actually put together a solid, sustainable corporate publishing program you’ll find that most of them adhere closely to the hub-and-spoke model. There is one core asset – in most cases an on-domain blog – that constitutes the program’s home, where most of the attention is focused. Material from […]

Filed in Publishing Programs

October 10th, 2012

How Not to Embarrass Your Brand (and Yourself) on Twitter

In college, I majored in radio. Back then, in the days vinyl still ruled, the common nightmare was not being able to put the needle on the record, much like the victim in the horror movie who couldn’t get the car keys to work. The resulting dead air may well have been a bloody death. Another […]

Filed in Publishing Programs

October 8th, 2012

Voce Monday Morning Five: 10/08/12

Twitter Says More Than Half Its Users Follow Six Or More Brands: While the presentation in question was directed at potential advertisers it provides an important insight into user behavior and what people are doing on Twitter. KitchenAid Tweet Shows, Yet Again, Why Social Needs Mature Talent: Social media is as much a professional practice as traditional […]

Filed in Media, Publishing Programs, Social Networks

September 27th, 2012

Emotion Increases Engagement

According to a new study by LinkedIn, engagement on social networks goes up when the entity doing the publishing shows some emotion whether that’s an individual or a brand. As with most studies this one likely falls victim to the curse of generality, the idea that one finding can be applicable to all situations. But […]

Filed in Publishing Programs, Social Networks

September 20th, 2012

Tumblr’s Continued Growth Makes It a Search Factor

Has Tumblr become a part of your corporate publishing strategy? At one point, as Twitter and Facebook took off, it seemed that this “blog-network” platform (my term for something that isn’t as full-featured as WordPress or other software but definitely more feature-filled than a true social network) was going to be overshadowed by those ascendant […]

Filed in Blogging, Microblogging, Publishing Programs