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Archive for the ‘Publishing Programs’ Category

February 21st, 2012

“New” Rules of Content Marketing; Not So New, and Other Thoughts

This past week, I attended Boston’s Social Media Breakfast 26: “The New Rules of Content Marketing.” Since much of what we do with Voce’s PN Connect team centers on content, I figured I would hear a lot of interesting things, and I was not disappointed. Among the potential social media bingo games (claim your prize […]

Filed in Events, Publishing Programs

February 14th, 2012

How Much is Too Much? Best Practices for Streamlining Corporate Social Accounts

Brands often find themselves facing the difficult question of how many social media accounts is too many? What divisions within the company are allowed dedicated social media accounts? Which ones should have their social efforts integrated into broader corporate accounts? The answer for each company may be different, but it should be based on the […]

Filed in Programming, Publishing Programs

January 6th, 2012

How Influencers Fit Into Publishing Programs

Over the course of the last week or so there was a lot of talk about Google+. Much of that revolved around a new ad campaign to promote the still young social network with TV spots starring The Muppets and more standard online placements that’s been designed to get more people on board. (Of note […]

Filed in Publishing Programs

December 7th, 2011

The First Part of Live-Publishing is the Plan

This past weekend, while attending WordCamp Orlando, I was doing there what I’ve been doing quite a bit of lately: Covering the event live, posting updates to Twitter and to the event’s blog as the day went on and sessions progressed.The specifics of how these things play out are pretty well known at this point – […]

Filed in Publishing Programs

November 11th, 2011

Three Things to Consider With Google+ Publishing

As you’ve read about on roughly every website, blog, Twitter feed and other web-based communications platform, Google opened up Google+, their nascent social network, for use by brands, businesses and companies this past Monday. Instead of rehashing the “how to set up an account” tutorials or other common themes that have been done to death […]

Filed in Publishing Programs

June 3rd, 2011

Approval Shouldn’t Trump Interaction

The choice of biggest social media publishing story of the last few days is kind of obvious isn’t it? It kind of has to be the decision by MTV to start publishing a Tumblr blog. I’m actually dead serious about this. While hardly the first (and not likely the last – even movie studios have […]

Filed in Publishing Programs

May 31st, 2011

Overwhelming Over-Sharing

In the last few weeks at least two new options for publishers to offer readers as shortcuts to share what they’re reading with their social graphs were announced or at least discussed. First, Tumblr officially announced the release of a button that would allow for a one-click way for people to share something of interest with […]

Filed in Publishing Programs, Usability

January 26th, 2011

Ask Yourself This Question…

Everyone’s analyzing Quora from this angle or that, looking at what sort of networks are being built up there, how it’s working to determine user authority and quality and so on. Jeremiah Owyang has a good overview that points out that while corporate accounts aren’t part of the equation right now there are opportunities for […]

Filed in Publishing Programs

December 8th, 2010

Downtime Planning

A week or so ago there was another instance of a Facebook page being overwhelmed by social issue protesters leaving messages calling out the company for what it felt was unethical behavior. In this case it was the retailer DKNY being targeted by People for the Ethical Treatment of Animals. The analysis of that situation […]

Filed in Publishing Programs