Chris ThilkAugust 8th, 2011
Why Interaction is Not the Same as Engagement: By showing the difference between the amount of people who just signaled that they liked a Kickstarter project and those who had actually chipped in with cash this shows just how different those two terms are. And it’s important to keep them distinct since I think some [...]
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Chris ThilkAugust 1st, 2011
AP Will Link Back to Newspapers Who Get Scoops: The AP has always credited source newspapers if it picked up a story from a member paper but now it will include links back to the original. The links will appear in parentheses and be non-hyperlinked bit.ly URLs, though, but it’s still progress. There are lots [...]
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Chris ThilkJuly 18th, 2011
Google Now Pushing More Share Buttons Than Twitter: This is interesting and all but, as the story points, out, the adoption rate for those type of buttons isn’t necessarily indicative of how widely they’re used. More specifically, just because people are using one social network in a particular way doesn’t automatically mean they’ll use other [...]
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Chris ThilkJuly 11th, 2011
Google Analytics Starts Getting Social With +1 Button Data: It’s pleasantly surprising that Google is so quickly making sure that there are actual analytics behind one of its publishing-related products. More broadly it’s a big time saver to see Social Engagement broken out in Analytics like this. Now if we can only get Feedburner information [...]
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Chris ThilkJuly 5th, 2011
Welcome to the short work week. Might be a bit hot but it’s usually cooler by the lake. From @-Reply Triage to Journalistic Meme-Tracking: Scaling programs is always – always – a problem on Twitter, where the ideal one-to-one communication situation quickly becomes untenable when follower counts and subsequent interactions start rising. When programs are [...]
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Chris ThilkJune 27th, 2011
What Tumblr’s Success Means For The Future Of Blogs, Twitter: A lot has been made about the ticking of the odometer that now means there are more Tumblr blogs than there are blogs on WordPress.com. The site has enjoyed something of a second (or whatever) wind in the last year or so as media companies [...]
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Chris ThilkJune 13th, 2011
France Bids ‘Adieu’ To Twitter and Facebook on TV: Citing a law that prohibits the promotion of businesses on news broadcasts, French journalists are no longer allowed to encourage people to follow them on Twitter, Facebook or other social networks. Whatever extent you might or might agree with this is does bring to the forefront [...]
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Chris ThilkJune 6th, 2011
Content Isn’t King: Unsurprising that Rex Hammock picks up on the reality that, whether we’re talking about Groupon or any other company, it’s not just about creating content, it’s about creating content that connects with the audience and is meant to fulfill business goals. Traffic may go up and may go down, but if what you’re [...]
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Chris ThilkMay 23rd, 2011
Counting Facebook ‘Fans’ or Video Views Won’t Help Your Brand: No, numbers don’t necessarily mean success and it’s good whenever someone points that out. They can be indicative of success in specific instances, sure, and should absolutely be counted. But more important than the numbers themselves is to what end those numbers are being put [...]
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Chris ThilkMay 16th, 2011
For News Sites, Google Is the Past and Facebook Is the Future: New numbers from the Pew Research Center show that Google still leads in the number of visitors it sends to major news sites but Facebook is growing in influence quickly. What would be more interesting to know, though, is how Facebook referrals break [...]
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Chris lives and works in the Chicago area, developing and leading client social media publishing programs.
