Chris ThilkApril 25th, 2011
PR Agencies Are Ruining Facebook: While I certainly agree with the first part of the story here – that PR shops are better equipped to handle social media than other agencies – the idea that our involvement leads to boring, one-sided conversations isn’t quite accurate, at least not based on the programs we’re involved with [...]
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Chris ThilkApril 18th, 2011
To Tweet or Not to Tweet: An interesting perspective on what value all the time invested by individuals and corporations are actually finding by using social media channels to communicate with customers and each other. While there are some very good skeptical points raised in the story it should also be admitted that the real [...]
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Chris ThilkApril 11th, 2011
Thoughts on the Future of Social Media Value Creation: Marshall makes the case for thinking beyond the question “How do I need to respond to this?” when it comes to monitoring social media conversations. What he seems to lay out if I understand him correctly is the idea that we need to start thinking of [...]
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Chris ThilkApril 4th, 2011
The acceptance hurdles for QR codes: Neville Hobson, riffing largely off a post from Read/WriteWeb, comes to many of the same conclusions I did in a post on my personal blog, that QR codes have a ton of potential. But until there’s 1) larger smartphone adoption, 2) more native and universal apps that can handle [...]
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Chris ThilkMarch 21st, 2011
Why four? Because a lot of last week’s news came out of SXSW and based on all accounts you were probably there yourself. Live From SXSW, the Death of the Social Check-in: It’s an interesting sign of the maturation of the location check-in market that the major players are growing beyond their core functionality – [...]
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Chris ThilkMarch 14th, 2011
What Motivates People to Check-in Anyway?: While this is an interesting look at what prompts people to use one check-in service over another, the question of why they use such services in the first place remains largely unanswered. And the answer to that has, I still think, mostly to do with the desire to appear [...]
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Chris ThilkFebruary 14th, 2011
The technology side of AOL’s Huffington Post buy: While everyone has been talking about the content side of this acquisition it’s no less important to realize what Aol got on the technology end. As Caroline McCarthy points out HuffPo has been able to not only churn out loads and loads of content but also scale [...]
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Chris ThilkFebruary 7th, 2011
Where Are Social Media Marketers Seeing the Most Success?: While many companies saw more success with Facebook, Twitter and blogging strategies in 2010 than in 2009, the online tool that has shown the most value continues to be message/bulletin boards. Overall more companies are seeing social media tools as being important to their businesses as [...]
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Matt LeikerFebruary 3rd, 2011
“How do you organize yourself?” That’s the question I had been asking potential candidates interviewing for the “MacGuyver-like, Coordinator-Extraordinaire” Project Management position you might have scoped on Voce’s Careers page a while back. I thought I’d finally answer my own question. I ask potential new candidates this because I think it says something about the [...]
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Chris ThilkJanuary 31st, 2011
Tweets can now become Techmeme headlines or discussion: It’s a major development that Techmeme would be including Twitter updates in the headlines they display. For publishing programs, mainly those that occasionally act as the source of new announcements and other breaking news, that means it’s even more important that the official Twitter account that’s used [...]
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