Chris ThilkJanuary 24th, 2011
Social CRM Set to Take Off in 2011? Not so Fast.: As the story says, the sample size is small in this study by SugarCRM. So the results that show 72% of companies plan to integrate social network profiles into their databases this year might not be completely accurate. But that doesn’t make the notion [...]
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Chris ThilkJanuary 18th, 2011
In honor of what’s a shorter week for many of us, here’s a shorter round-up of stories to read. Why Location is About More than the Check-In: While the post there talks about the direct-marketing type of opportunities that are possible with check-in services, there’s more than just that going on. From more of a [...]
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Chris ThilkJanuary 10th, 2011
The Blog as Beat: The notion of blogs as being a modern day version of a beat is nothing new. That idea has been floated for years now as blogs with incredibly narrow focuses pop up because that’s the area of expertise of interest of one particular person. But what has always received less attention [...]
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Chris ThilkJanuary 3rd, 2011
With the new year kicking off now’s a great time to not only make sure you’ve subscribed or are otherwise reading Voce Nation but have also taken a minute to follow us on Twitter and connect with Voce on Facebook. Why Some Of The World’s Biggest Brands Still Don’t Get Facebook: An interesting, if limited, [...]
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Chris ThilkDecember 20th, 2010
Facebook’s Footprint Grows on External Sites: According to a Facebook representative, 250 million people use Facebook Connect monthly, roughly half their user base. That includes low-barrier interactions such as Liking and Recommending based on the buttons other sites display. Coca-Cola, Pillsbury Embrace Organic Trends – and Risks – on Twitter: A number of consumer brands [...]
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Chris ThilkDecember 13th, 2010
Twitter Adds Five New Content Partners: The addition of five more multimedia partners to those that you can view from within Twitter (the site, not counting those that are also viewable within various applications) means that Twitter.com is increasingly becoming a consumption platform. These sorts of content partners need to be taken into account for [...]
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Chris ThilkDecember 6th, 2010
SMBs Applaud Newly Available Facebook Page Analytics: As many of you already know, the full breadth of Facebook Insights analytics are now available on all Pages and not just to those with 10K+ Likes. That means page managers will be able to see user engagement across the board and not just for those that have [...]
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Chris ThilkNovember 29th, 2010
Leveraging Best Practices for Social Media: It’s good to see that the vast majority – 85% – of those companies involved in social media efforts are at least actively participating and at best breaking new ground in how they do so. As always these goals are great but the tactical way they’re reached can vary [...]
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Chris ThilkNovember 22nd, 2010
Last week you got six, this week you get four. I am nothing if not balanced. Tools to Help Companies Manage Their Social Media: As Doug said when he posted this to Twitter last week, the article plays up the “If you don’t do this you’re going to get sued” angle a bit heavily. But [...]
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Chris ThilkNovember 15th, 2010
OK, it’s six today but I’ll beg your indulgence here. Auto Dealers Use Online Reviews: Local car dealerships are, in this story at least, embracing the online reviews that are written about them and using them as part of their formal marketing. Not only that but they’re engaging in conversations with those reviewers to get [...]
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Gina possesses over 12 years of experience in high tech and other industries, experience she puts into practice in client programs every day.
