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Building brand awareness through content creation and community engagement.

Archive for the ‘Random Stuff’ Category

November 10th, 2010

Why Conan O’Brien Won Social Media

Asking if you’re a Letterman or Leno person can ignite fiery conversations akin to those if you should ask an Apple devotee’s take on Windows 7 or a Chevy die-hard’s advice on repairing your Ford Explorer. No matter which side of the argument you come down on in this particular area, I think we can […]

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November 8th, 2010

Voce Monday Morning Five

Facebook Places Driving Scant Foot Traffic: Apparently the first few retail tests of driving in-store traffic by running promotions usage Facebook Places have not been overwhelming successes. Of the handful of retailers that have tried out promotions To be sure these are early efforts and they’ll likely catch on as more people become accustomed to […]

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November 1st, 2010

Voce Monday Morning Five

Commerce Site Quantifies Value of Sharing: It’s always interesting to read these stories about studies that assign a dollar amount to social media strategies. The danger, though, is in extrapolating those dollar figures outside of their specific cases. So while it’s interesting that, in Eventbrite’s case, a tweet on average generates $.43 in revenue that […]

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October 4th, 2010

Voce Monday Morning Five

The best of last week’s news and updates. Social media to become main PR tool within two years: According to a new study, PR firms are predicting they will spend more than half their time on social media tools by 2012. Most of the focus will be on Facebook and Twitter. That’s a narrow focus […]

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September 15th, 2010

Social Commerce: Balancing Shopping Habits Online and Offline

When it comes to travel and shopping, I’m compliant. I have various alerts set-up to track and follow companies on Twitter, Facebook, and email including CheapTickets, Travelocity, JetBlue, Virgin America, Groupon, LivingSocials, Goldstar, and Gilt Groupe. I’m every company’s dream consumer: Highly probable to sign up for affordable and relevant offers, quick to share findings […]

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August 5th, 2010

What’s the Social Media Capital of Asia?

Well, the truth is it all depends on how you look at the data but one thing I know, Indonesia is surprisingly online and connected. While there for a client trip recently I got to see first-hand the impact of social media in the country. Ironic how I waited three hours in an un-air conditioned […]

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July 8th, 2010

There Is Work to Be Done

Sitting at the Silicon Valley Energy Summit at Stanford in Palo Alto, CA. with a client a week ago, one message came clear from the sessions—we have work to do—and we cannot assume innovation will simply solve the “green” problem out there. With oil spills in the news, a system of incentives for going green […]

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November 20th, 2008

Are we busy? I'd say we've been working like dogs

Nick’s recent trip to Japan gave him the opportunity to shower our office with the latest high tech gadgets he could find. About the AuthorPete Schiebel is the lead front-end developer for the Platforms team, described by some here as the “front end MacGyver” for how he works to make sure client projects look and […]

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September 4th, 2008

Booby traps? That's what I said… booty traps!

So while Sean was away today, Pete decided to booby trap his desk. Luckily, Josh set up his camera to catch it. About the AuthorNick Gernert leads the Platform Services team that’s part of Voce Connect and oversees all web development efforts as well as making sure all those efforts are strategically sound. He is […]

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March 3rd, 2008

Buzzwords Say It All

Recently I was talking with someone who threw out a few buzzwords which prompted all of us here to start reminiscing on some of our favorites. You know, synergize, monetize, vertical, end-to-end… the list goes on really. Well this prompted Mike to find this little gem, the Web Economy Bullshit Generator. Be sure to save […]

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