We Are Communication Architects

Building brand awareness through content creation and community engagement.

Archive for the ‘SEO’ Category

January 21st, 2016

Content is Dead. Long Live Content.

In related news … Media is dead. Long live media. Pundits are calling it: content is dead. Or at least lazy content is dead. Or it’s not dead, you’re just doing it wrong. Everyone’s got a perspective. There’s a reality, though: content has been at the forefront of the communications and marketing lexicon in recent […]

Filed in Content Marketing, Media, Search, SEO

June 25th, 2009

Is Twitter Referring More Traffic Than You Think?

Danny Sullivan over at Search Engine Land posted today about a topic that’s been tickling my brain the past few weeks: What’s the reason for the discrepancy between the referral traffic from Twitter as calculated by Google Analytics, and the click through data reported by tracking links. I always feel like Bi.tly is providing a […]

Filed in Microblogging, SEO

May 19th, 2009

Social Media is More Than a Campaign

David Berkowitz from 360i just posted a great article on MediaPost about the importance of looking at social media programs as more than just a campaign–or as he aptly calls it, “the deadly c-word.” His last two sentences are what really resonate: “If you’re a marketer, you may only be able to sign short-term contracts […]

Filed in Blogging, Marketing, SEO, Social Media

May 12th, 2009

Optimizing Videos for Search

Video search will soon rival text search thanks to the following factors: If done well, videos can convey an idea more quickly – it takes a site visitor time to thoroughly read and understand your text message, whereas a video can do the same in 3 minutes or less.  Even a candid interview (complete with […]

Filed in SEO, Social Media

April 7th, 2009

SEO and Social Media – What You Need to Know

The more I come to understand about SEO and social media, I can’t help but see the overlap in places. There are those that argue that the two are independent of each other, and that may be true when it comes to job titles and duties, but as a communicator and consultant, they’re one in the same for me. The two have their places within any online campaign or project, especially those that we’re working on here. But, the fact of the matter is that if your plan is to be a well rounded consultant, you need skills in a lot of areas, and SEO is just one of them. I just don’t think you have to be an expert at search engine optimization to help your clients find success with their search results and page ranks.

Filed in SEO

February 11th, 2009

UGCX Recap

I made my way through the UGCX social media sessions on Monday with iPhone on hand and laptop in tow. The crowds were not only hungry for the sponsored breakfast, but for applicable business models and key takeaways. Okay, so, why user-generated content? And the answer was… not obvious. But, from what I witnessed in […]

Filed in Blogging, Marketing, Public Relations, SEO, Social Media, Voce Clients

October 29th, 2008

The Web Divides PR and Advertising

Alright, I guess it’s inevitable that amidst this economic shake up, we would return to the age-old argument of Public Relations vs Advertising, and debating where your business dollars are better spent, and you know, whatever, that’s fine, it’s not without good reason. In fact, I’ll admit, this was a hot topic at last week’s […]

Filed in Career Development, Marketing, Public Relations, SEO, Social Media

February 7th, 2008

HRO – The Evolution of SEO

In a few recent conferences that Dave Coustan and I have attended together, whenever the topic of SEO comes up, he always mentions the human element. In other words, the reader. You need to make sure the content you’re posting is ‘Fit for humans’ as Dave says. Thinking about it more, I jokingly refer to […]

Filed in Marketing, SEO

October 6th, 2007

Corporate Blogging and SEO

Earlier this month at the MarketingProfs B2B Forum I moderated a panel on B2B blogging. When you get a room full of marketers the conversation will sometimes turn to SEO and of course ROI. Mix the two and you have a lively conversation. Yes we all know that Google loves blogs, but if your only […]

Filed in Blogging, Public Relations, SEO, Social Media