David Berkowitz from 360i just posted a great article on MediaPost about the importance of looking at social media programs as more than just a campaign–or as he aptly calls it, “the deadly c-word.” His last two sentences are what really resonate: “If you’re a marketer, you may only be able to sign short-term contracts [...]
Digg ThisFiled in Blogging, Marketing, SEO, Social Media
Video search will soon rival text search thanks to the following factors: If done well, videos can convey an idea more quickly – it takes a site visitor time to thoroughly read and understand your text message, whereas a video can do the same in 3 minutes or less. Even a candid interview (complete with [...]
Digg ThisFiled in SEO, Social Media
The more I come to understand about SEO and social media, I can’t help but see the overlap in places. There are those that argue that the two are independent of each other, and that may be true when it comes to job titles and duties, but as a communicator and consultant, they’re one in the same for me. The two have their places within any online campaign or project, especially those that we’re working on here. But, the fact of the matter is that if your plan is to be a well rounded consultant, you need skills in a lot of areas, and SEO is just one of them. I just don’t think you have to be an expert at search engine optimization to help your clients find success with their search results and page ranks.
Digg ThisFiled in SEO
I made my way through the UGCX social media sessions on Monday with iPhone on hand and laptop in tow. The crowds were not only hungry for the sponsored breakfast, but for applicable business models and key takeaways. Okay, so, why user-generated content? And the answer was… not obvious. But, from what I witnessed in [...]
Digg ThisFiled in Blogging, Marketing, Public Relations, SEO, Social Media, Voce Clients
Alright, I guess it’s inevitable that amidst this economic shake up, we would return to the age-old argument of Public Relations vs Advertising, and debating where your business dollars are better spent, and you know, whatever, that’s fine, it’s not without good reason. In fact, I’ll admit, this was a hot topic at last week’s [...]
Digg ThisFiled in Career Development, Marketing, Public Relations, SEO, Social Media
In a few recent conferences that Dave Coustan and I have attended together, whenever the topic of SEO comes up, he always mentions the human element. In other words, the reader. You need to make sure the content you’re posting is ‘Fit for humans’ as Dave says. Thinking about it more, I jokingly refer to [...]
Digg ThisFiled in Marketing, SEO
Earlier this month at the MarketingProfs B2B Forum I moderated a panel on B2B blogging. When you get a room full of marketers the conversation will sometimes turn to SEO and of course ROI. Mix the two and you have a lively conversation. Yes we all know that Google loves blogs, but if your only [...]
Digg ThisFiled in Blogging, Public Relations, SEO, Social Media
