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Archive for the ‘Social Media’ Category

August 19th, 2014

Voce Student Weekly Reading 8/19/14: Pinterest Adds Messaging, Brands Offer Exclusives on Snapchat and More

Social Media Start a conversation about a Pin “…now, when someone shoots you a Pin, you’ll be able to reply with a message or send a Pin back! More good news: you can also send Pins and messages to multiple people. Say you’re organizing a camping trip with friends—try sending Pins to the whole gang […]

Filed in Career Development, Public Relations, Social Media, Weekly Reading

August 15th, 2014

Voce Student Weekly Reading 8/12/14: Twitter Testing Abounds, Facebook Ditches Like-Gating and More

Welcome to the Voce Student Weekly Reading, your guide on the latest communications industry trends, job listings and career information. It’s everything you need to know to go from aspiring communications professional to interview-ready applicant! Social Media Your Twitter Feed May Soon Be Filled With Accounts You Don’t Follow “The social platform, which is known […]

Filed in Career Development, Public Relations, Social Media, Weekly Reading

January 24th, 2013

Social Media Policies Come Under Legal Review

(Note: Hat tip to Christopher Barger for flagging this story and for making sure the below made some sort of sense.) An incredibly important decision has been made with, as reported the other day, federal regulators and other officials finding that some common aspects of corporate social media policies infringe on the rights of employees. […]

Filed in Social Media

December 4th, 2012

Not Getting Enough Support for Social? Go Straight to the Execs

It’s almost 2013, and let’s be honest, most people – even executives – now understand that this thing called “social” does have value. But that does not necessarily translate into even a basic knowledge of what social is or why it is so important, and it certainly doesn’t always translate into adequate support or funding […]

Filed in Social Media

February 11th, 2011

Customize your WordPress login page

You may be surprised to find out that you can customize the WordPress login screen. Maybe you knew this already, but did you know how easy it is? In fact all you need is a function in your functions.php file and a new stylesheet. Of course just a few small touches can make it even […]

Filed in CSS, Design, Development, Social Media, WordPress

August 13th, 2010

It’s All About the Clients

One of the things we pride ourselves on here at Voce is our beginning-to-end capabilities when it comes to corporate blogs. Between the design and development talent on our Connect Platforms team and the skills we have with achieving corporate buy-in and then managing the ongoing editorial on our Connect Client Services team, we cover […]

Filed in Client News, Social Media, Success Stories, Voce Clients, Voce News

December 16th, 2009

3 Types of Social Media Measurements

Alright, so in my previous post, I tried to setup a basic framework for thinking about program measurement, much of which I argued should start with the organization of three big data piles, pulled from: 1) Your platform analytics; 2) Your brand monitoring metrics; and 3) Your competitive benchmarks. Now, assuming you can wrap your […]

Filed in Social Media

December 3rd, 2009

Understanding the Big and Small of Social Media Measurement

So it seems like a lot of people still get tripped up when it comes to social media measurement, and really, in fairness, there’s good cause when you consider just how many different platforms, metrics and services makeup the average program. Frankly, it’s a friggin mess, but if you don’t understand how smaller (micro) measures […]

Filed in Social Media

July 2nd, 2009

A Basic Social Media Measurement Data-Set

Earlier this week in my post about equivalencies in social media measurement I mentioned some of the core data we collect for basic tactical elements of social media programs. What does that look like? Below is an example of basic data available for the following scenario: A corporate blog post is announcing an event, in […]

Filed in Social Media

June 30th, 2009

Equivalency or Not to Equivalency

At the recent PRSA T3 conference I sat on a panel discussing social media measurement and ROI with Shonali Burke. I presented some of the core things that Voce does for measurement as well as providing some real-world examples of what some of our clients look for in determining the success of a program. One […]

Filed in Social Media