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Archive for the ‘Social Media’ Category

January 24th, 2013

Social Media Policies Come Under Legal Review

(Note: Hat tip to Christopher Barger for flagging this story and for making sure the below made some sort of sense.) An incredibly important decision has been made with, as reported the other day, federal regulators and other officials finding that some common aspects of corporate social media policies infringe on the rights of employees. […]

Filed in Social Media

December 4th, 2012

Not Getting Enough Support for Social? Go Straight to the Execs

It’s almost 2013, and let’s be honest, most people – even executives – now understand that this thing called “social” does have value. But that does not necessarily translate into even a basic knowledge of what social is or why it is so important, and it certainly doesn’t always translate into adequate support or funding […]

Filed in Social Media

February 11th, 2011

Customize your WordPress login page

You may be surprised to find out that you can customize the WordPress login screen. Maybe you knew this already, but did you know how easy it is? In fact all you need is a function in your functions.php file and a new stylesheet. Of course just a few small touches can make it even […]

Filed in CSS, Design, Development, Social Media, WordPress

August 13th, 2010

It’s All About the Clients

One of the things we pride ourselves on here at Voce is our beginning-to-end capabilities when it comes to corporate blogs. Between the design and development talent on our Connect Platforms team and the skills we have with achieving corporate buy-in and then managing the ongoing editorial on our Connect Client Services team, we cover […]

Filed in Client News, Social Media, Success Stories, Voce Clients, Voce News

December 16th, 2009

3 Types of Social Media Measurements

Alright, so in my previous post, I tried to setup a basic framework for thinking about program measurement, much of which I argued should start with the organization of three big data piles, pulled from: 1) Your platform analytics; 2) Your brand monitoring metrics; and 3) Your competitive benchmarks. Now, assuming you can wrap your […]

Filed in Social Media

December 3rd, 2009

Understanding the Big and Small of Social Media Measurement

So it seems like a lot of people still get tripped up when it comes to social media measurement, and really, in fairness, there’s good cause when you consider just how many different platforms, metrics and services makeup the average program. Frankly, it’s a friggin mess, but if you don’t understand how smaller (micro) measures […]

Filed in Social Media

July 2nd, 2009

A Basic Social Media Measurement Data-Set

Earlier this week in my post about equivalencies in social media measurement I mentioned some of the core data we collect for basic tactical elements of social media programs. What does that look like? Below is an example of basic data available for the following scenario: A corporate blog post is announcing an event, in […]

Filed in Social Media

June 30th, 2009

Equivalency or Not to Equivalency

At the recent PRSA T3 conference I sat on a panel discussing social media measurement and ROI with Shonali Burke. I presented some of the core things that Voce does for measurement as well as providing some real-world examples of what some of our clients look for in determining the success of a program. One […]

Filed in Social Media

June 29th, 2009

On Domain vs Off Domain – Part 2 – Or What Jakob Nielsen Said

Last week my colleague, Mike Manuel, brought up the subject of On-Domain vs. Off Domain strategies for social media (and really for all online comms). It got me thinking of something Jakob Nielsen said back in 2000 with the release of Designing Web Usability. I’m paraphrasing, but basically the line is: Web users spend the […]

Filed in Social Media

June 8th, 2009

PR, WOM and Social Networking to Survive Cuts in Marketing Spending

According to a survey from the ANA, public relations, word-of-mouth and social-network-based efforts are among those marketing activities whose spending will at least be maintained if not increased as companies make budget cuts to ride out the recession. While marketers signal they’ll be decreasing budgets for media buys and event sponsorship they will, according to […]

Filed in Marketing, Public Relations, Social Media