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Archive for the ‘Social Media’ Category

February 11th, 2011

Customize your WordPress login page

You may be surprised to find out that you can customize the WordPress login screen. Maybe you knew this already, but did you know how easy it is? In fact all you need is a function in your functions.php file and a new stylesheet. Of course just a few small touches can make it even [...]

Filed in CSS, Design, Development, Social Media, WordPress

August 13th, 2010

It’s All About the Clients

One of the things we pride ourselves on here at Voce is our beginning-to-end capabilities when it comes to corporate blogs. Between the design and development talent on our Connect Platforms team and the skills we have with achieving corporate buy-in and then managing the ongoing editorial on our Connect Client Services team, we cover [...]

Filed in Client News, Social Media, Success Stories, Voce Clients, Voce News

December 16th, 2009

3 Types of Social Media Measurements

Alright, so in my previous post, I tried to setup a basic framework for thinking about program measurement, much of which I argued should start with the organization of three big data piles, pulled from: 1) Your platform analytics; 2) Your brand monitoring metrics; and 3) Your competitive benchmarks. Now, assuming you can wrap your [...]

Filed in Social Media

December 3rd, 2009

Understanding the Big and Small of Social Media Measurement

So it seems like a lot of people still get tripped up when it comes to social media measurement, and really, in fairness, there’s good cause when you consider just how many different platforms, metrics and services makeup the average program. Frankly, it’s a friggin mess, but if you don’t understand how smaller (micro) measures [...]

Filed in Social Media

July 2nd, 2009

A Basic Social Media Measurement Data-Set

Earlier this week in my post about equivalencies in social media measurement I mentioned some of the core data we collect for basic tactical elements of social media programs. What does that look like? Below is an example of basic data available for the following scenario: A corporate blog post is announcing an event, in [...]

Filed in Social Media

June 30th, 2009

Equivalency or Not to Equivalency

At the recent PRSA T3 conference I sat on a panel discussing social media measurement and ROI with Shonali Burke. I presented some of the core things that Voce does for measurement as well as providing some real-world examples of what some of our clients look for in determining the success of a program. One [...]

Filed in Social Media

June 29th, 2009

On Domain vs Off Domain – Part 2 – Or What Jakob Nielsen Said

Last week my colleague, Mike Manuel, brought up the subject of On-Domain vs. Off Domain strategies for social media (and really for all online comms). It got me thinking of something Jakob Nielsen said back in 2000 with the release of Designing Web Usability. I’m paraphrasing, but basically the line is: Web users spend the [...]

Filed in Social Media

June 8th, 2009

PR, WOM and Social Networking to Survive Cuts in Marketing Spending

According to a survey from the ANA, public relations, word-of-mouth and social-network-based efforts are among those marketing activities whose spending will at least be maintained if not increased as companies make budget cuts to ride out the recession. While marketers signal they’ll be decreasing budgets for media buys and event sponsorship they will, according to [...]

Filed in Marketing, Public Relations, Social Media

June 1st, 2009

Recapping WordCamp SF 2009

As Mike teased a couple weeks ago, Voce hit WordCamp SF 2009 this past Saturday in full force not only as a sponsor of the event but also in terms of people on the ground. Michael Moeschler, Ryan Lack, Melissa Walker, Josh Hallett, Beverly Nevalga and Chris Thilk were all on hand throughout the day, [...]

Filed in Blogging, Events, Social Media

June 1st, 2009

Crossing the Personal/Professional Line on Social Networks

Employees worth their salt struggle with something every time they post an update to Twitter, Facebook or even their personal blog: “Will this post/update reflect positively or negatively on my employer or clients?” Sometimes they make the right decision and sometimes they don’t. That’s just the way things are. Companies and agencies are struggling with [...]

Filed in Blogging, Career Development, Social Media

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Nikki_Bazzani_Large

Nikki Bazzani

Associate Client Executive
@mrs_coffee

Nikki joined Voce having worked both in house and in an agency setting prior to that and now helps to run both traditional PR and social media programs.

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