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Archive for the ‘Social Media’ Category

Voce NationAugust 13th, 2010

It’s All About the Clients

One of the things we pride ourselves on here at Voce is our beginning-to-end capabilities when it comes to corporate blogs. Between the design and development talent on our Connect Platforms team and the skills we have with achieving corporate buy-in and then managing the ongoing editorial on our Connect Client Services team, we cover [...]

Digg ThisFiled in Client News, Social Media, Success Stories, Voce Clients, Voce News

Mike ManuelDecember 16th, 2009

3 Types of Social Media Measurements

Alright, so in my previous post, I tried to setup a basic framework for thinking about program measurement, much of which I argued should start with the organization of three big data piles, pulled from: 1) Your platform analytics; 2) Your brand monitoring metrics; and 3) Your competitive benchmarks. Now, assuming you can wrap your [...]

Digg ThisFiled in Social Media

Mike ManuelDecember 3rd, 2009

Understanding the Big and Small of Social Media Measurement

So it seems like a lot of people still get tripped up when it comes to social media measurement, and really, in fairness, there’s good cause when you consider just how many different platforms, metrics and services makeup the average program. Frankly, it’s a friggin mess, but if you don’t understand how smaller (micro) measures [...]

Digg ThisFiled in Social Media

Josh HallettJuly 2nd, 2009

A Basic Social Media Measurement Data-Set

Earlier this week in my post about equivalencies in social media measurement I mentioned some of the core data we collect for basic tactical elements of social media programs. What does that look like? Below is an example of basic data available for the following scenario: A corporate blog post is announcing an event, in [...]

Digg ThisFiled in Social Media

Josh HallettJune 30th, 2009

Equivalency or Not to Equivalency

At the recent PRSA T3 conference I sat on a panel discussing social media measurement and ROI with Shonali Burke. I presented some of the core things that Voce does for measurement as well as providing some real-world examples of what some of our clients look for in determining the success of a program. One [...]

Digg ThisFiled in Social Media

Josh HallettJune 29th, 2009

On Domain vs Off Domain – Part 2 – Or What Jakob Nielsen Said

Last week my colleague, Mike Manuel, brought up the subject of On-Domain vs. Off Domain strategies for social media (and really for all online comms). It got me thinking of something Jakob Nielsen said back in 2000 with the release of Designing Web Usability. I’m paraphrasing, but basically the line is: Web users spend the [...]

Digg ThisFiled in Social Media

Chris ThilkJune 8th, 2009

PR, WOM and Social Networking to Survive Cuts in Marketing Spending

According to a survey from the ANA, public relations, word-of-mouth and social-network-based efforts are among those marketing activities whose spending will at least be maintained if not increased as companies make budget cuts to ride out the recession. While marketers signal they’ll be decreasing budgets for media buys and event sponsorship they will, according to [...]

Digg ThisFiled in Marketing, Public Relations, Social Media

Voce NationJune 1st, 2009

Recapping WordCamp SF 2009

As Mike teased a couple weeks ago, Voce hit WordCamp SF 2009 this past Saturday in full force not only as a sponsor of the event but also in terms of people on the ground. Michael Moeschler, Ryan Lack, Melissa Walker, Josh Hallett, Beverly Nevalga and Chris Thilk were all on hand throughout the day, [...]

Digg ThisFiled in Blogging, Events, Social Media

Chris ThilkJune 1st, 2009

Crossing the Personal/Professional Line on Social Networks

Employees worth their salt struggle with something every time they post an update to Twitter, Facebook or even their personal blog: “Will this post/update reflect positively or negatively on my employer or clients?” Sometimes they make the right decision and sometimes they don’t. That’s just the way things are. Companies and agencies are struggling with [...]

Digg ThisFiled in Blogging, Career Development, Social Media

Shanee Ben-ZurMay 19th, 2009

Social Media is More Than a Campaign

David Berkowitz from 360i just posted a great article on MediaPost about the importance of looking at social media programs as more than just a campaign–or as he aptly calls it, “the deadly c-word.” His last two sentences are what really resonate: “If you’re a marketer, you may only be able to sign short-term contracts [...]

Digg ThisFiled in Blogging, Marketing, SEO, Social Media

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Michael Moeschler

Michael Moeschler

Supervisor
@moesch

Michael Moeschler joined Voce in 2004 and cut his teeth working with a handful of enterprise tech and start-up clients based in Silicon Valley. His experience spans the traditional PR and social media landscape, helping established brands and smaller players build smart, targeted and measurable communication campaigns.

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eBay Ink

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Read more about how Voce worked with eBay to plan, build and support "eBay Ink," the company's first corporate blog.

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