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Archive for the ‘Social Media’ Category

June 29th, 2009

On Domain vs Off Domain – Part 2 – Or What Jakob Nielsen Said

Last week my colleague, Mike Manuel, brought up the subject of On-Domain vs. Off Domain strategies for social media (and really for all online comms). It got me thinking of something Jakob Nielsen said back in 2000 with the release of Designing Web Usability. I’m paraphrasing, but basically the line is: Web users spend the […]

Filed in Social Media

June 8th, 2009

PR, WOM and Social Networking to Survive Cuts in Marketing Spending

According to a survey from the ANA, public relations, word-of-mouth and social-network-based efforts are among those marketing activities whose spending will at least be maintained if not increased as companies make budget cuts to ride out the recession. While marketers signal they’ll be decreasing budgets for media buys and event sponsorship they will, according to […]

Filed in Marketing, Public Relations, Social Media

June 1st, 2009

Recapping WordCamp SF 2009

As Mike teased a couple weeks ago, Voce hit WordCamp SF 2009 this past Saturday in full force not only as a sponsor of the event but also in terms of people on the ground. Michael Moeschler, Ryan Lack, Melissa Walker, Josh Hallett, Beverly Nevalga and Chris Thilk were all on hand throughout the day, […]

Filed in Blogging, Events, Social Media

June 1st, 2009

Crossing the Personal/Professional Line on Social Networks

Employees worth their salt struggle with something every time they post an update to Twitter, Facebook or even their personal blog: “Will this post/update reflect positively or negatively on my employer or clients?” Sometimes they make the right decision and sometimes they don’t. That’s just the way things are. Companies and agencies are struggling with […]

Filed in Blogging, Career Development, Social Media

May 19th, 2009

Social Media is More Than a Campaign

David Berkowitz from 360i just posted a great article on MediaPost about the importance of looking at social media programs as more than just a campaign–or as he aptly calls it, “the deadly c-word.” His last two sentences are what really resonate: “If you’re a marketer, you may only be able to sign short-term contracts […]

Filed in Blogging, Marketing, SEO, Social Media

May 14th, 2009

Defining Social Media ‘Expertise’

I joked (mostly) about social media expert-itis in a previous post, but if you really had to try and dig into what makes someone a “social media expert,” it’s really not that difficult of a thing to deconstruct, I mean, if you just focus on direct experiences. So…uh…that’s what I did. Well, it’s a start […]

Filed in Social Media

May 13th, 2009

Voce Teams Up with Brains on Fire for Best Buy Project

When it comes to some really cool movement/evangelist work Brains on Fire has always been the agency I’ve thought of. I’ve always admired what Geno and Spike and the whole Brains on Fire crew have done. Within WOMMA they’re legends and Geno has recently rocked the NewComm Forum crowd with some great case studies. With […]

Filed in Social Media, Voce Clients

May 12th, 2009

Optimizing Videos for Search

Video search will soon rival text search thanks to the following factors: If done well, videos can convey an idea more quickly – it takes a site visitor time to thoroughly read and understand your text message, whereas a video can do the same in 3 minutes or less.  Even a candid interview (complete with […]

Filed in SEO, Social Media

May 12th, 2009

Letting the Audience Come to Your Defense

In a previous post I said that not every online mention of your brand/product/service needed responding to. But in addition to there being times where it’s just not appropriate or welcome, there might be times where it’s not necessary – even when an article contains factual errors debatable points of opinion – because other readers […]

Filed in Public Relations, Social Media

April 27th, 2009

Corporate Social Media Must Keep SEC in Mind

The WSJ just posted this piece today on clients Intel and eBay, but with a focus on eBay and the story behind its use of Twitter for corporate news. This was actually something I pointed to here a few weeks ago that kicked-up quite a bit of discussion (check out “How to Tweet Material News”). […]

Filed in Blogging, Microblogging, Public Relations, Social Media, Voce Clients