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Archive for the ‘Social Media’ Category

May 19th, 2009

Social Media is More Than a Campaign

David Berkowitz from 360i just posted a great article on MediaPost about the importance of looking at social media programs as more than just a campaign–or as he aptly calls it, “the deadly c-word.” His last two sentences are what really resonate: “If you’re a marketer, you may only be able to sign short-term contracts [...]

Filed in Blogging, Marketing, SEO, Social Media

May 14th, 2009

Defining Social Media ‘Expertise’

I joked (mostly) about social media expert-itis in a previous post, but if you really had to try and dig into what makes someone a “social media expert,” it’s really not that difficult of a thing to deconstruct, I mean, if you just focus on direct experiences. So…uh…that’s what I did. Well, it’s a start [...]

Filed in Social Media

May 13th, 2009

Voce Teams Up with Brains on Fire for Best Buy Project

When it comes to some really cool movement/evangelist work Brains on Fire has always been the agency I’ve thought of. I’ve always admired what Geno and Spike and the whole Brains on Fire crew have done. Within WOMMA they’re legends and Geno has recently rocked the NewComm Forum crowd with some great case studies. With [...]

Filed in Social Media, Voce Clients

May 12th, 2009

Optimizing Videos for Search

Video search will soon rival text search thanks to the following factors: If done well, videos can convey an idea more quickly – it takes a site visitor time to thoroughly read and understand your text message, whereas a video can do the same in 3 minutes or less.  Even a candid interview (complete with [...]

Filed in SEO, Social Media

May 12th, 2009

Letting the Audience Come to Your Defense

In a previous post I said that not every online mention of your brand/product/service needed responding to. But in addition to there being times where it’s just not appropriate or welcome, there might be times where it’s not necessary – even when an article contains factual errors debatable points of opinion – because other readers [...]

Filed in Public Relations, Social Media

April 27th, 2009

Corporate Social Media Must Keep SEC in Mind

The WSJ just posted this piece today on clients Intel and eBay, but with a focus on eBay and the story behind its use of Twitter for corporate news. This was actually something I pointed to here a few weeks ago that kicked-up quite a bit of discussion (check out “How to Tweet Material News”). [...]

Filed in Blogging, Microblogging, Public Relations, Social Media, Voce Clients

April 26th, 2009

Forrester Says Social Media Tops Interactive Spending

So an upcoming Forrester report (for release, I’m told, later this spring) indicates growth in social media budgets will outpace all other forms of interactive marketing. Now don’t get me wrong, these numbers are all fine and good, but here’s the problem with the data: the dollars for social media programs are coming from all [...]

Filed in Marketing, Public Relations, Social Media

April 3rd, 2009

To Feedback or to Not Feedback

Before getting into the meat of this post I want to say “Hi!” to everyone reading, especially to those who greeted the announcement of my joining Voce nation with many rounds of congratulations and well-wishes, whether it was here, on my personal blog or on Twitter. In my short time at Voce so far, I’ve [...]

Filed in Public Relations, Social Media

April 1st, 2009

The Crowded April Fools Market

Ah yes, April Fools. The day that everybody tries to do something humorous online. The two key words in that sentence are ‘everybody’ and ‘tries’. It’s gotten to be a bit of an overload though. With everybody doing something how can you stand out? It’s like releasing some insignificant tech news during CES…you’ll get lost [...]

Filed in Marketing, Social Media

March 23rd, 2009

Chris Thilk Joins Voce

We’re pleased to announce that Chris Thilk is now part of the Voce Nation. He’ll be working with our dedicated social media team, which now numbers eight full-time staff. Chris will continue to be based in the Chicago area, but will make trips to the mothership in Sunnyvale, CA as needed. We’re fired up to [...]

Filed in Social Media, Voce Culture, Voce People

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gina_von

Gina von Esmarch

Senior Strategic Advisor
@ginavon

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