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Archive for the ‘Social Media’ Category

January 27th, 2009

Moving From Listening to Engagement in Social Media, Voce’s Strategy and Tools

There has been much discussion lately about the transition from listening to engagement when it comes to social media monitoring. Forrester recently posted a review of vendors (which of course started some discussion) and other firms are talking about their ‘solutions’. At Voce we’ve been pushing this shift for some time now and would like [...]

Filed in Social Media, Voce Clients

January 20th, 2009

Obama + Social Media = A New Beginning for the Internet

Our 44th President is now in Washington acknowledging his unprecedented impact on history.  Not only is Obama’s appointment to the presidency a page-turner, but the road it took to get where he is today is equally paramount.  Much of his success can be attributed to a powerful digital convergence – the coming together of broadcast, [...]

Filed in Public Relations, Social Media

January 16th, 2009

Have You Incorporated Social Media Into Your Crisis Comms Plan?

Yesterday Voce Nation blogged about the US Airways flight landing in the Hudson River and the fast and widespread coverage of the event by Twitter. This brings up another interesting topic – crisis communications plans. Some, but not enough, companies are working social media strategies and techniques into their crisis comms plans. It’s a smart [...]

Filed in Blogging, Microblogging, Public Relations, Social Media

January 15th, 2009

Twitter Reports on US Airways Flight 1549

Did you hear about today’s emergency US Airways flight landing in the Hudson River on Twitter? Us too. In what seemed like the world’s fastest news cycle, Twitter was undeniably the breaking source for all updates—and if it wasn’t breaking news, it was definitely where the news was disseminated. As soon as the crash happened [...]

Filed in Blogging, Microblogging, Social Media

January 8th, 2009

Page Views are Dead, Long Live Page Views

Have you heard the page view is dead? In some circles people have moved on and it’s very fashionable to make claims as such, but sadly much of the corporate world still sees it as an important number. Why? Benchmarking, specifically against other business units and various web properties within brands. Don’t get me wrong, [...]

Filed in Blogging, Social Media

January 5th, 2009

Social Media Monitoring and Engagement in the Corporation/Enterprise: Centralized or De-Centralized?

I want to revisit a topic that my colleague Mike Manuel brought up in August of last year: Social Media Monitoring and Engagement Strategy. As Mike pointed out, for many firms the strategy is rather shallow, that is, ‘We listen and respond’…but as he asked, how? why? and the ever important question, how are you [...]

Filed in Blogging, Social Media

January 5th, 2009

Employee to Customer Interaction – What Will They Say?

One of the big hang-ups with social media implementation in organizations is the attempt to manage interactions between employees and customers via social media channels. What if they say something that is off-message (heh). The quick response to this is, “Those types of interactions are happening everyday in the real world.” Here’s a great example. [...]

Filed in Social Media

December 18th, 2008

RIP (TechCrunch) Embargoes

If you’re in the tech industry, especially in tech PR, then you’ve heard about the latest announcement from TechCrunch: “Death to the Embargo.” Gone are the days of pre-briefs, big bang launches, and exclusives…at least on TechCrunch. Michael Arrington’s 879 word diatribe explains the sequence of events, from cell phone stalking to a rise in [...]

Filed in Blogging, Media, Pitching, Public Relations, Social Media

November 19th, 2008

PRWeek Celebrates 10 Years

We at Voce wanted to tip our hats to PRWeek for ten years of successfully covering all things related to public relations. PRWeek highlighted this milestone by hosting a series of expert roundtables covering issues relevant to PR professionals in all industries, from finance to non-profit to tourism. One roundtable focused on the future of [...]

Filed in Public Relations, Social Media, Voce People

November 7th, 2008

Finding a Human Voice Through Social Media

Here in the valley we definitely see, hear and feel the affects of the economic downturn. We sympathize with all our colleagues who have suffered, and wish them the best as they find their footing during tough times. Overall, it feels like everyone is just a bit more compassionate these days–and although it’s easy to [...]

Filed in Marketing, Public Relations, Social Media, Voce People

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York

Kevin York

Account Manager
@kevin_york

Kevin brings experience of nearly a decade to his leadership of both traditional and social media client programs.

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