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Archive for the ‘Social Media’ Category

November 4th, 2008

Voce, VeriSign, Radian6 Share Social Media Monitoring Case Study

For the better part of this year, we’ve been working with our client at VeriSign and our partners at Radian6 on a fairly comprehensive social media monitoring and response program, parts of which are highlighted in this new Radian6 case study (download PDF). For some additional thoughts and perspective on how companies like VeriSign and […]

Filed in Marketing, Media, Social Media, Voce Clients

October 31st, 2008

Does Design Matter?

“Does Design Matter?” That’s the question I asked during my presentation with Matt Jones from Dopplr at the Sarasota International Design Summit this past Tuesday. Before I was crucified by the audience, I quickly said it still does, but perhaps not as much. Why? I threw out the concept last week, asking, “when so much […]

Filed in Marketing, Media, Social Media

October 29th, 2008

Voce Does BlogWell 2008

Yesterday, we attended GasPedal’s BlogWell event at the San Jose Convention Center to get some fresh insights on how big companies are already using social media. Nick Ayres from Home Depot summed up the crowd’s sentiment best when he said: “This conference pretty much shows me that we’re no longer asking IF there’s value in […]

Filed in Blogging, Events, Marketing, Media, Public Relations, Social Media, Voce Culture, Voce People

October 29th, 2008

The Web Divides PR and Advertising

Alright, I guess it’s inevitable that amidst this economic shake up, we would return to the age-old argument of Public Relations vs Advertising, and debating where your business dollars are better spent, and you know, whatever, that’s fine, it’s not without good reason. In fact, I’ll admit, this was a hot topic at last week’s […]

Filed in Career Development, Marketing, Public Relations, SEO, Social Media

October 6th, 2008

Changing Lanes and Finding the Path to PR Righteousness

They say you switch careers at least five times in a lifetime. Is it terrible to say I’ve done it three times in three years? After uprooting from the East Coast, I found myself not only adjusting to new faces and places but regional cultures, idioms, and career choices. Stripped of the glossy advertising, PR, […]

Filed in Career Development, Public Relations, Social Media

September 24th, 2008

What is Social Media?

About a month ago a smart friend of mine, Ethan Bauley, posed that question to a few friends, myself included. On the surface it seemed like an easy question to answer. In fact, at first I rolled my eyes at the question feeling like it had jumped the shark to even be asking that question […]

Filed in Social Media

September 22nd, 2008

Oracle Listens – But Who Owns the Idea?

The big ‘idea’ news last week was Oracle’s launch of Oracle Listens. A campaign where they solicit ideas from end users. Charlene Li blogged about it and gave Oracle kudos for the effort. My big question is what does legal think of this? Oracle does things a bit differently than the other idea-submission sites like […]

Filed in Social Media

September 16th, 2008

The Push & Pull of Social Media

Alright, so despite efforts by some to paint and position social media work as radically new and different, if you take a minute to strip things down, there are still traditional marketing mechanics underlying most social media programs — much of which can be distilled down to simple push-pull tactics. Push tactics are all about, […]

Filed in Blogging, Public Relations, Social Media

August 13th, 2008

PlayStation.Blog Featured in PRWeek

The PlayStation Blog, (and specifically how the blog has been a social media turnaround for Sony PlayStation) was featured in this week’s issue of PRWeek. I can’t tell you how proud we are to be part of such a great program. A huge congratulations to Mike, Josh, Ryan, Shanee and the rest of the gang […]

Filed in Social Media

August 12th, 2008

PRWeek Profiles PlayStation Social Media Program

< p ALIGN=”justify”>Aarti Shah with PRWeek pens this week’s cover story on client Sony PlayStation. (Full PDF Version) The piece is a bit of a case study that recounts some of the company’s fairly well-known missteps over the years, but more importantly, it digs into PlayStation’s rebound and recovery efforts the last 18 months — […]

Filed in Social Media, Voce Clients