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Building brand awareness through content creation and community engagement.

Archive for the ‘Social Networks’ Category

February 10th, 2016

Twitter’s Algorithmic Timeline Is Live

Last Friday news broke that Twitter was maybe considering introducing an algorithmic timeline, rearranging updates in a way that surfaces things in a way similar to Facebook. After some sort-of denials by Jack Dorsey, including assurances that no, an algorithmic timeline wasn’t coming this week, an algorithmic timeline has started rolling out today. The change […]

Filed in Content Marketing, Microblogging, Social Networks

February 1st, 2016

Grease is the GIF

Did you watch “Grease: Live” last night? Follow-up question: Did you watch it on TV or on Twitter? As an almost painfully avid musical fan (you may have caught my recent writeup on the incredible social media potency of Hamilton), “Grease: Live” was a Big Deal for me, and constantly refreshing my Twitter timeline throughout […]

Filed in Community, Microblogging, Social Networks

January 26th, 2016

Christopher Barger On For Immediate Release

One of my favorite podcasters in the communications business is Shel Holtz at For Immediate Release. I’ve been listening to his shows since I was at IBM a decade ago. Shel is always insightful, and he is able to attract the best minds in the business to share their thoughts on the latest developments in […]

Filed in Content Marketing, Marketing, Social Networks

December 10th, 2015

Will Twitter Lose By Winning?

It’s not news that Twitter has seen better times. 2015 has been a rough year for the microblogging company. Its stock has plunged about 30% in 2015. On July 1, embattled CEO Dick Costolo was forced out. Its user growth remained stagnant as the company failed to expand its base. Tellingly, it stopped disclosing how […]

Filed in Social Networks

December 7th, 2015

Why Twitter’s Share Counts Disappearing Led to Decreased Sharing

A tempest broke out a week or so ago when it was discovered that Twitter “Share” buttons – those little things that appear below a headline or elsewhere on a blog post or article – were no longer displaying the number of people who had actually shared this. That was not a great move in […]

Filed in Content Marketing, Microblogging, Social Networks

December 3rd, 2015

2016 Content Marketing Predictions: Thoughts From the Voce Network

As I prepare digital and social 2016 plans for clients, I wanted to get an outside take on what the content marketing trends will be in 2016. I reached out to the following contacts and they provided the below valuable insight on what brands should expect in 2016: Jeremy Kaplan, @smashdawg, Editor in Chief, Digital […]

Filed in Content Marketing, Marketing, Social Networks

November 18th, 2015

2016 Social Network Predictions: Social Commerce, Facebook Advertising and Ad Blocking

It’s always a bit of a high wire act to write a post listing your predictions for the next year. This is because prediction posts are one of the safest ways to ensure that by the end of the following year, you’ll look like a fool — and that there will be people reminding you […]

Filed in Marketing, Social Networks

November 9th, 2015

2016 Social Network Predictions: A Giant Will Fall

My big prediction for next year? A giant will fall. I don’t know which one, but it’s increasingly feeling like while we may not be in a bubble in the same way we were circa 2000 we are in an era where some of the established social networks are growing a bit long in the […]

Filed in Social Networks

October 27th, 2015

Twitter Introduces Brand Hub For Actionable Insights

Twitter yesterday rolled out what it’s calling the “Brand Hub,” a single dashboard designed to give advertisers what it refers to as a “360-degree, real-time” look at the following: Share of voice: They refer to this as “share of conversation” but the gist is the same in that it’s a measurement of how well your […]

Filed in Publishing Programs, Social Networks

October 22nd, 2015

Twitter Publish and More From Flight

At yesterday’s Twitter Flight Conference the micro-blogging network more or less officially launched the new Jack Dorsey era of the company and did so with some big announcements and statements. Getting much press was Dorsey’s comments about wanting to “reset” the relationships between the company and the developer community, a group that has been alienated […]

Filed in Content Marketing, Microblogging, Social Networks