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Archive for the ‘Social Networks’ Category

May 12th, 2016

Insights from Sprout Social Webinar

A couple weeks ago I had the chance to take part in a webinar hosted by Sprout Social. Below are the best insights I collected from the event. [View the story “Quotes from the Sprout Social Webinar” on Storify] About the AuthorRandy Ksar is VP of Digital at Voce Communications. You can follow him at […]

Filed in Social Networks, Voce People

March 28th, 2016

Voce Nation Podcast Ep. 3: Twitter’s Algorithmic Change, BART’s Response Strategy, Chipotle and More

Once again Christopher Barger, Chris Thilk and myself got together on Blab to discuss recent news. Watch the show below. Here’s what we discussed this week: (1:10) Twitter has rolled out its filtered feed and people don’t seem to mind. (9:05) BART got real on Twitter while engaging with people who were commenting on service […]

Filed in Content Marketing, Marketing, Social Networks, Voce Nation Podcast

March 25th, 2016

Blogging and Other Social Media Usage Slips Among Fortune 500

University of Massachusetts Dartmouth Center for Marketing Research is out with its latest update on social media usage by Fortune 500 companies in 2015 and there are some big surprises here. First, far fewer companies maintained active blogs last year, just 21% , or a little over 100 companies. That makes two years in a […]

Filed in Blogging, Content Marketing, Social Networks

March 16th, 2016

Instagram Wants to Show You What It Feels Is Important To You

By now you’ve probably seen the news that Instagram will be following the lead of parent company Facebook and introducing an algorithmic feed designed to surface what it feels are the most relevant photos your friends have shared and show those to you. This would kick to the curb the unfiltered stream that’s been in […]

Filed in Content Marketing, Marketing, Social Networks

February 24th, 2016

Facebook Reactions Go Live

Facebook has officially rolled out Reactions, its expanded engagement options, to all global users after several months of testing. This gives everyone the option to not just Like a post in their Newsfeed but to add an emoji reaction that is maybe a better or more accurate response to the post. So you can “heart” […]

Filed in Social Networks

February 10th, 2016

Twitter’s Algorithmic Timeline Is Live

Last Friday news broke that Twitter was maybe considering introducing an algorithmic timeline, rearranging updates in a way that surfaces things in a way similar to Facebook. After some sort-of denials by Jack Dorsey, including assurances that no, an algorithmic timeline wasn’t coming this week, an algorithmic timeline has started rolling out today. The change […]

Filed in Content Marketing, Microblogging, Social Networks

February 1st, 2016

Grease is the GIF

Did you watch “Grease: Live” last night? Follow-up question: Did you watch it on TV or on Twitter? As an almost painfully avid musical fan (you may have caught my recent writeup on the incredible social media potency of Hamilton), “Grease: Live” was a Big Deal for me, and constantly refreshing my Twitter timeline throughout […]

Filed in Community, Microblogging, Social Networks

January 26th, 2016

Christopher Barger On For Immediate Release

One of my favorite podcasters in the communications business is Shel Holtz at For Immediate Release. I’ve been listening to his shows since I was at IBM a decade ago. Shel is always insightful, and he is able to attract the best minds in the business to share their thoughts on the latest developments in […]

Filed in Content Marketing, Marketing, Social Networks

December 10th, 2015

Will Twitter Lose By Winning?

It’s not news that Twitter has seen better times. 2015 has been a rough year for the microblogging company. Its stock has plunged about 30% in 2015. On July 1, embattled CEO Dick Costolo was forced out. Its user growth remained stagnant as the company failed to expand its base. Tellingly, it stopped disclosing how […]

Filed in Social Networks

December 7th, 2015

Why Twitter’s Share Counts Disappearing Led to Decreased Sharing

A tempest broke out a week or so ago when it was discovered that Twitter “Share” buttons – those little things that appear below a headline or elsewhere on a blog post or article – were no longer displaying the number of people who had actually shared this. That was not a great move in […]

Filed in Content Marketing, Microblogging, Social Networks