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Archive for the ‘Social Networks’ Category

June 15th, 2015

Facebook Adds “Time Spent” As a Ranking Metric

What Is It: Facebook announced last Friday that “time spent” would be included as one of the important metrics determining what people see in their Newsfeed. The logic from Facebook is that people may read stories that are interesting to them but don’t, for whatever reason, take one of the traditional engagement actions like commenting, […]

Filed in Publishing Programs, Social Networks

June 12th, 2015

Twitter, Dick Costolo and the Myth of Perpetual Growth

The social media and business worlds were abuzz yesterday with the news that Twitter’s embattled CEO, Dick Costolo, is resigning, to be at least temporarily replaced by founder Jack Dorsey. Virtually every story about Costolo’s resignation cited the same factor — user growth struggles — as one of the major reasons for his departure, and […]

Filed in Social Networks

June 4th, 2015

Social Media Lessons from Baseball

One of the great loves and passions of my life is baseball. I played when I was young, and I still follow the game with an evangelical zeal. I’m so into baseball that it invades my everyday thinking; in many situations, I’ll use baseball terminology to describe a situation, or draw a baseball analogy to […]

Filed in Social Networks

June 3rd, 2015

Pew: Most Millennials Get Their News From Facebook

What Is It: The Pew Research Center is out with a new study showing 61% of Millennials – broadly defined as anyone born after 1980 – get political news primarily from Facebook, almost exactly the opposite proportion of those in the Baby Boom generation, for whom local TV news still dominates. What Does This Mean: […]

Filed in Media, Social Networks

June 1st, 2015

Facebook Extends GIF Support

What Is It? Facebook has announced that it’s expanding support for GIFs. Previously available only by using links to Giphy-hosted images, now you can link to any page with a GIF and have it displayed on your Facebook profile. But there are two important caveats: 1) This does not mean you can upload GIFs and […]

Filed in Social Networks

April 4th, 2013

SEC Clears Up Social Media Confusion

But the SEC has now found that companies *can* use social media platforms to announce information and make statements like this – as long as investors are told to look there. So the key point here seems to be that as long as investors – and others – know that statements will be made on […]

Filed in Publishing Programs, Social Networks

April 2nd, 2013

The Emerging Need for Hashtag Search

If you’ve been part of this social media party for more than a few years you likely remember when Technorati was an indispensable part of the marketing and monitoring toolkit. Technorati was great because while Google, Yahoo, Ask or some of the other search engines that were around at the time worked well for web-wide […]

Filed in Blogging, Publishing Programs, Social Networks

February 11th, 2013

Voce Monday Morning Five: 2/11/13

Universities Turn to Tumblr to Reach Prospective Student: A great example of using the platforms your target audience is in order to reach them in new and interesting ways. But it’s also important to note what the article has to say about how the universities have adopted their content strategy to not be pitch-focused 100% of […]

Filed in Media, Microblogging, Social Networks

February 4th, 2013

Voce Monday Morning Five: 2/4/13

Google+ moves up to second place in social networks: It was unwise of anyone to completely write-off Google+ as a “ghost town,” which was the conventional wisdom a year ago. Google has made a lot of improvements to the network and has increased its hooks into other Google products, all of which have added up to […]

Filed in Community, Measurement, Media, Social Networks

January 28th, 2013

Voce Monday Morning Five: 1/28/13

Even if It Enrages Your Boss, Social Net Speech Is Protected: While it may eventually become settled policy that an employer cannot fire someone for what they say on social media there can still be discouragements about doing so that lay out the potential downsides. More here. Twitter Blog: An update to embedded Tweets: Some very nice […]

Filed in Social Networks