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Archive for the ‘Social Networks’ Category

October 8th, 2015

Facebook Test Reactions

Facebook has announced they are officially testing Reactions, an enhancement that is supposed to be a more nuanced approach to engaging with a post beyond just Liking it or not Liking it. After all, humans have more emotions than can be summed up with a simple binary option. Reactions are rolling out just to Ireland […]

Filed in Publishing Programs, Social Networks

October 6th, 2015

Twitter Launches Moments To Capture Key…Well…Moments

After months of speculation and teases of what had previously been called “Project Lightning,” Twitter has finally launched Moments. Essentially, Moments is a simple way to organize the chaos that is Twitter around a specific event or story (for example, the #superbloodmoon last month, or the Umpqua shootings, or the MLB playoffs). Moments are curated […]

Filed in Social Networks

September 30th, 2015

Rumor: Twitter Mulling Dropping 140 Character Limit

A report/rumor surfaced yesterday on Recode that forces within Twitter – particularly interim CEO Jack Dorsey – are considering dropping the 140 character limit that has always been in place on the network. This is…interesting. There have already been countless hot-takes (many on Medium, which is basically Twitter for long-form posts anyway) about this, with […]

Filed in Publishing Programs, Social Networks

September 23rd, 2015

Instagram and Pinterest Keep Growing, But Does Size Matter?

This past week Pinterest finally gave people what they had long been waiting for, official acknowledgement of user numbers. Turns out there are 100 million people who are visiting the site for recipes, fashion tips and more. Then yesterday Instagram announced that the odometer had ticked over and 400 million people now used the app, […]

Filed in Social Networks

September 22nd, 2015

Burberry Embraces Snapchat for Fashion Week Preview

In my last post about Snapchat, I talked about the social channels’ newest features including Discover, Our Story and Ghost QR Codes and how brands could make the most of these latest additions. Since then, brands have embraced these new features and continue to find unique and innovative ways to market themselves on this channel. […]

Filed in Social Networks

September 21st, 2015

Exercise Caution When Using Audience Photos in Your Content Marketing

“User generated content” has been a buzzword for a long time, originally used to somewhat derisively refer to anything that wasn’t created by a legacy media organization. Only slightly younger than that is the concept of a company using UCG in their marketing, the idea being that this sort of material holds some sort of […]

Filed in Marketing, Social Networks

September 11th, 2015

Facebook Mentions – Including Live – Available for More Verified Accounts

Facebook has announced that all public figure profiles will now have access to both Mentions and Live. Mentions is a stand-alone app that allows profiles to more easily engage with fans since it highlights comments and other interactions. It also allows people to push updates to both Twitter and Instagram. Live is Facebook’s Periscope competitor, […]

Filed in Social Networks

September 8th, 2015

Report: Social Engagement Falling as Volume Rises

“How much are you trying to reach an audience and how much are you trying to game an algorithm?” That’s the question that was asked on a recent episode of the “What’s the Point?” podcast from FiveThirtyEight. The conversation between the host and the managers of Twitter accounts for Buzzfeed and the NBA was covering […]

Filed in Measurement, Publishing Programs, Social Networks

September 2nd, 2015

People on Twitter are There For News

What Is It? A new study from the American Press Institute has some interesting stats on how people on Twitter read, engage with and share news on that network. In short, if you’re on Twitter you’re probably there at least in part to keep up with news, especially breaking news. Three quarters of people not […]

Filed in Media, Social Networks

August 31st, 2015

My God…It’s Full of GIFs…

It used to be that a media brand could make news by announcing they were going to be creating real-time GIFs during an event of some sort. The idea that they would have a dedicated team capturing moments from an awards show and sharing those GIFs was, it seems, pretty notable. Now it appears to […]

Filed in Media, Social Networks