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Building brand awareness through content creation and community engagement.

Archive for the ‘Social Networks’ Category

April 4th, 2013

SEC Clears Up Social Media Confusion

But the SEC has now found that companies *can* use social media platforms to announce information and make statements like this – as long as investors are told to look there. So the key point here seems to be that as long as investors – and others – know that statements will be made on […]

Filed in Publishing Programs, Social Networks

April 2nd, 2013

The Emerging Need for Hashtag Search

If you’ve been part of this social media party for more than a few years you likely remember when Technorati was an indispensable part of the marketing and monitoring toolkit. Technorati was great because while Google, Yahoo, Ask or some of the other search engines that were around at the time worked well for web-wide […]

Filed in Blogging, Publishing Programs, Social Networks

February 11th, 2013

Voce Monday Morning Five: 2/11/13

Universities Turn to Tumblr to Reach Prospective Student: A great example of using the platforms your target audience is in order to reach them in new and interesting ways. But it’s also important to note what the article has to say about how the universities have adopted their content strategy to not be pitch-focused 100% of […]

Filed in Media, Microblogging, Social Networks

February 4th, 2013

Voce Monday Morning Five: 2/4/13

Google+ moves up to second place in social networks: It was unwise of anyone to completely write-off Google+ as a “ghost town,” which was the conventional wisdom a year ago. Google has made a lot of improvements to the network and has increased its hooks into other Google products, all of which have added up to […]

Filed in Community, Measurement, Media, Social Networks

January 28th, 2013

Voce Monday Morning Five: 1/28/13

Even if It Enrages Your Boss, Social Net Speech Is Protected: While it may eventually become settled policy that an employer cannot fire someone for what they say on social media there can still be discouragements about doing so that lay out the potential downsides. More here. Twitter Blog: An update to embedded Tweets: Some very nice […]

Filed in Social Networks

January 21st, 2013

Facebook Graph Search – PN Connect Rapid Briefing

(The following was originally posted on the Porter Novelli blog) As a feature enhancement, as a search engine and as a new ad platform, Facebook’s beta Graph Search announced on January 15  has the potential to impact the brand social media landscape in a number of ways. At the conceptual level, Facebook continues to go […]

Filed in Social Networks, Voce News

November 19th, 2012

Voce Monday Morning Five: 11/19/12

New Tools for Business in the Pinterest Community: Businesses have, to date, operated on Pinterest with a blind eye from the company, which technically forbid such operations. This makes business profiles official and could open the floodgates to more adoption, though what the benefits are with this new business-type profile remain murky outside the promise to […]

Filed in Microblogging, Publishing Programs, Social Networks, Video

October 22nd, 2012

Voce Monday Morning Five: 10/22/12

Maxipad Brand Goes for Blood in Brilliant Reply to Facebook Rant: Just a tremendous example of turning a simple (albeit massively misinformed) social media comment into a positive brand talking moment. Obviously not everything is going to rise to this occasion but this is a lot of fun. How Can Pages Respond To Facebook’s EdgeRank Changes?: Everyone […]

Filed in Marketing, Media, Publishing Programs, Social Networks

October 8th, 2012

Voce Monday Morning Five: 10/08/12

Twitter Says More Than Half Its Users Follow Six Or More Brands: While the presentation in question was directed at potential advertisers it provides an important insight into user behavior and what people are doing on Twitter. KitchenAid Tweet Shows, Yet Again, Why Social Needs Mature Talent: Social media is as much a professional practice as traditional […]

Filed in Media, Publishing Programs, Social Networks

September 27th, 2012

Emotion Increases Engagement

According to a new study by LinkedIn, engagement on social networks goes up when the entity doing the publishing shows some emotion whether that’s an individual or a brand. As with most studies this one likely falls victim to the curse of generality, the idea that one finding can be applicable to all situations. But […]

Filed in Publishing Programs, Social Networks