We Are Communication Architects

Building brand awareness through content creation and community engagement.

Archive for the ‘Social Networks’ Category

November 18th, 2015

2016 Social Network Predictions: Social Commerce, Facebook Advertising and Ad Blocking

It’s always a bit of a high wire act to write a post listing your predictions for the next year. This is because prediction posts are one of the safest ways to ensure that by the end of the following year, you’ll look like a fool — and that there will be people reminding you […]

Filed in Marketing, Social Networks

November 9th, 2015

2016 Social Network Predictions: A Giant Will Fall

My big prediction for next year? A giant will fall. I don’t know which one, but it’s increasingly feeling like while we may not be in a bubble in the same way we were circa 2000 we are in an era where some of the established social networks are growing a bit long in the […]

Filed in Social Networks

October 27th, 2015

Twitter Introduces Brand Hub For Actionable Insights

Twitter yesterday rolled out what it’s calling the “Brand Hub,” a single dashboard designed to give advertisers what it refers to as a “360-degree, real-time” look at the following: Share of voice: They refer to this as “share of conversation” but the gist is the same in that it’s a measurement of how well your […]

Filed in Publishing Programs, Social Networks

October 22nd, 2015

Twitter Publish and More From Flight

At yesterday’s Twitter Flight Conference the micro-blogging network more or less officially launched the new Jack Dorsey era of the company and did so with some big announcements and statements. Getting much press was Dorsey’s comments about wanting to “reset” the relationships between the company and the developer community, a group that has been alienated […]

Filed in Content Marketing, Microblogging, Social Networks

October 8th, 2015

Facebook Test Reactions

Facebook has announced they are officially testing Reactions, an enhancement that is supposed to be a more nuanced approach to engaging with a post beyond just Liking it or not Liking it. After all, humans have more emotions than can be summed up with a simple binary option. Reactions are rolling out just to Ireland […]

Filed in Publishing Programs, Social Networks

October 6th, 2015

Twitter Launches Moments To Capture Key…Well…Moments

After months of speculation and teases of what had previously been called “Project Lightning,” Twitter has finally launched Moments. Essentially, Moments is a simple way to organize the chaos that is Twitter around a specific event or story (for example, the #superbloodmoon last month, or the Umpqua shootings, or the MLB playoffs). Moments are curated […]

Filed in Social Networks

September 30th, 2015

Rumor: Twitter Mulling Dropping 140 Character Limit

A report/rumor surfaced yesterday on Recode that forces within Twitter – particularly interim CEO Jack Dorsey – are considering dropping the 140 character limit that has always been in place on the network. This is…interesting. There have already been countless hot-takes (many on Medium, which is basically Twitter for long-form posts anyway) about this, with […]

Filed in Publishing Programs, Social Networks

September 23rd, 2015

Instagram and Pinterest Keep Growing, But Does Size Matter?

This past week Pinterest finally gave people what they had long been waiting for, official acknowledgement of user numbers. Turns out there are 100 million people who are visiting the site for recipes, fashion tips and more. Then yesterday Instagram announced that the odometer had ticked over and 400 million people now used the app, […]

Filed in Social Networks

September 22nd, 2015

Burberry Embraces Snapchat for Fashion Week Preview

In my last post about Snapchat, I talked about the social channels’ newest features including Discover, Our Story and Ghost QR Codes and how brands could make the most of these latest additions. Since then, brands have embraced these new features and continue to find unique and innovative ways to market themselves on this channel. […]

Filed in Social Networks

September 21st, 2015

Exercise Caution When Using Audience Photos in Your Content Marketing

“User generated content” has been a buzzword for a long time, originally used to somewhat derisively refer to anything that wasn’t created by a legacy media organization. Only slightly younger than that is the concept of a company using UCG in their marketing, the idea being that this sort of material holds some sort of […]

Filed in Marketing, Social Networks