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Archive for the ‘Social Networks’ Category

September 11th, 2015

Facebook Mentions – Including Live – Available for More Verified Accounts

Facebook has announced that all public figure profiles will now have access to both Mentions and Live. Mentions is a stand-alone app that allows profiles to more easily engage with fans since it highlights comments and other interactions. It also allows people to push updates to both Twitter and Instagram. Live is Facebook’s Periscope competitor, […]

Filed in Social Networks

September 8th, 2015

Report: Social Engagement Falling as Volume Rises

“How much are you trying to reach an audience and how much are you trying to game an algorithm?” That’s the question that was asked on a recent episode of the “What’s the Point?” podcast from FiveThirtyEight. The conversation between the host and the managers of Twitter accounts for Buzzfeed and the NBA was covering […]

Filed in Measurement, Publishing Programs, Social Networks

September 2nd, 2015

People on Twitter are There For News

What Is It? A new study from the American Press Institute has some interesting stats on how people on Twitter read, engage with and share news on that network. In short, if you’re on Twitter you’re probably there at least in part to keep up with news, especially breaking news. Three quarters of people not […]

Filed in Media, Social Networks

August 31st, 2015

My God…It’s Full of GIFs…

It used to be that a media brand could make news by announcing they were going to be creating real-time GIFs during an event of some sort. The idea that they would have a dedicated team capturing moments from an awards show and sharing those GIFs was, it seems, pretty notable. Now it appears to […]

Filed in Media, Social Networks

August 27th, 2015

It’s No Longer Hip (or Required) to Be Square on Instagram

What Is It? Instagram has dropped the “square photos only, please” requirement and will now let you publish pictures in any orientation and aspect ratio. That means you can select a video or photo of any size and format and you don’t have to either futz with it to make sure the photo is in […]

Filed in Mobile, Social Networks

August 20th, 2015

Starting New Channels Just as Difficult as Sunsetting Existing Channels

We’ve written before about streamlining social channels and when to sunset existing channels that may no longer be working. But what about the decision to start something new? This has been on my mind ever reading about Univision embracing a new strategy on Vine, Snapchat and YouTube in an effort to reach a different, younger […]

Filed in Social Networks

August 19th, 2015

Crowdsourcing the Government? What the GSA’s Deal with Yelp Really Means

Yesterday’s news that the General Services Administration (GSA) will be partnering with Yelp to use reviews to find new ways to better serve taxpayers is welcome news, and it potentially represents a massive sea change from the delays, bureaucracies and poor customer service people have come to expect when it comes to government agencies. What […]

Filed in Marketing, Social Networks

August 18th, 2015

Howl’s Podcast App an Interesting Experiment in Providing a Premium Experience

What Is It? Podcast network Howl – home to Marc Maron’s popular WTF? show and a host of others – announced a new premium plan that, for $5 a month, will give people access to all show archives as well as exclusive bonus features. This will all be through an app, available now only for […]

Filed in Social Networks

August 17th, 2015

Facebook Opens Another Front In the Blog Wars with Notes Revamp

What Is It? Reports are circulating that Facebook has revamped Notes, a long neglected feature that allows people to write longer posts. What Does This Mean? Everything Facebook does is done with the goal of increasing the amount of time people spend on and within Facebook. Similarities to Medium aside, the idea that Facebook wants […]

Filed in Social Networks

August 12th, 2015

Tinder’s Reaction to a Vanity Fair Story Kind of Makes Sense

Everyone is talking about how Tinder went on a bit of a Tweetstorm (copyright Marc Andreessen, 2014) last night in reaction to a Vanity Fair article that was, in reality, only kind of about Tinder and mostly about the mobile dating culture that has spawned around it and similar apps. It turns out some guys […]

Filed in Marketing, Social Networks