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Archive for the ‘Social Networks’ Category

January 21st, 2013

Facebook Graph Search – PN Connect Rapid Briefing

(The following was originally posted on the Porter Novelli blog) As a feature enhancement, as a search engine and as a new ad platform, Facebook’s beta Graph Search announced on January 15  has the potential to impact the brand social media landscape in a number of ways. At the conceptual level, Facebook continues to go […]

Filed in Social Networks, Voce News

November 19th, 2012

Voce Monday Morning Five: 11/19/12

New Tools for Business in the Pinterest Community: Businesses have, to date, operated on Pinterest with a blind eye from the company, which technically forbid such operations. This makes business profiles official and could open the floodgates to more adoption, though what the benefits are with this new business-type profile remain murky outside the promise to […]

Filed in Microblogging, Publishing Programs, Social Networks, Video

October 22nd, 2012

Voce Monday Morning Five: 10/22/12

Maxipad Brand Goes for Blood in Brilliant Reply to Facebook Rant: Just a tremendous example of turning a simple (albeit massively misinformed) social media comment into a positive brand talking moment. Obviously not everything is going to rise to this occasion but this is a lot of fun. How Can Pages Respond To Facebook’s EdgeRank Changes?: Everyone […]

Filed in Marketing, Media, Publishing Programs, Social Networks

October 8th, 2012

Voce Monday Morning Five: 10/08/12

Twitter Says More Than Half Its Users Follow Six Or More Brands: While the presentation in question was directed at potential advertisers it provides an important insight into user behavior and what people are doing on Twitter. KitchenAid Tweet Shows, Yet Again, Why Social Needs Mature Talent: Social media is as much a professional practice as traditional […]

Filed in Media, Publishing Programs, Social Networks

September 27th, 2012

Emotion Increases Engagement

According to a new study by LinkedIn, engagement on social networks goes up when the entity doing the publishing shows some emotion whether that’s an individual or a brand. As with most studies this one likely falls victim to the curse of generality, the idea that one finding can be applicable to all situations. But […]

Filed in Publishing Programs, Social Networks

May 30th, 2012

Bit.ly Makes a Play for Publisher’s Attention

If you’re a user of bit.ly then you were likely taken aback at some point yesterday when the site refreshed and presented you with a brand new interface. The site, which is extraordinarily useful for shrinking links for use on status networks and then tracking the analytics of those links, made some significant changes to […]

Filed in Publishing Programs, Social Networks

November 10th, 2011

The SNCR Symposium: Whither Measurement?

Voce Communications is proud to have been a supporter of the Society for New Communications Research since its inception, and I personally have been attending events since 2006, the latest being the 6th annual SNCR Research Symposium, held in Cambridge, Massachusetts this past week. There was much substantive research presented over the two days, but […]

Filed in Events, Measurement, Social Networks

November 2nd, 2011

Have We Hit the Corporate Social Publishing Ceiling?

There are all sorts of great statistics in this study from the University of Massachusetts Dartmouth about the usage of social publishing (I’m steadfastly avoiding using the term “social media”) platforms by Fortune 500 companies. Among those statistics: Only 23 percent of those companies – that translates to 114 – have public facing blogs that […]

Filed in Blogging, Social Networks

September 20th, 2011

A Snapshot of FutureM in Boston

This past week, I attended several events that were part of the FutureM (Future of Marketing) event in Boston. Unlike a lot of big conferences, FutureM is a confederation of smaller events, woven (largely by the local organization MITX) into a larger whole. I cherry-picked a number of events throughout the week, and here are […]

Filed in Community, Events, Location-Based Services, Marketing, Social Networks

July 8th, 2011

Regarding Google Plus: A Plea For Patience (By Everyone)

This isn’t a post about the new Google Plus social network, it’s about patience. We have seen the usual “shiny object” hysteria, multiplied by, well, a googol, since Plus launched. There has been a lot of clamoring for invites, which were plentiful, then scarce, then plentiful again, in a strange but entertaining game of tease-and-deny […]

Filed in Social Networks