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Archive for the ‘Social Networks’ Category

May 30th, 2012

Bit.ly Makes a Play for Publisher’s Attention

If you’re a user of bit.ly then you were likely taken aback at some point yesterday when the site refreshed and presented you with a brand new interface. The site, which is extraordinarily useful for shrinking links for use on status networks and then tracking the analytics of those links, made some significant changes to […]

Filed in Publishing Programs, Social Networks

November 10th, 2011

The SNCR Symposium: Whither Measurement?

Voce Communications is proud to have been a supporter of the Society for New Communications Research since its inception, and I personally have been attending events since 2006, the latest being the 6th annual SNCR Research Symposium, held in Cambridge, Massachusetts this past week. There was much substantive research presented over the two days, but […]

Filed in Events, Measurement, Social Networks

November 2nd, 2011

Have We Hit the Corporate Social Publishing Ceiling?

There are all sorts of great statistics in this study from the University of Massachusetts Dartmouth about the usage of social publishing (I’m steadfastly avoiding using the term “social media”) platforms by Fortune 500 companies. Among those statistics: Only 23 percent of those companies – that translates to 114 – have public facing blogs that […]

Filed in Blogging, Social Networks

September 20th, 2011

A Snapshot of FutureM in Boston

This past week, I attended several events that were part of the FutureM (Future of Marketing) event in Boston. Unlike a lot of big conferences, FutureM is a confederation of smaller events, woven (largely by the local organization MITX) into a larger whole. I cherry-picked a number of events throughout the week, and here are […]

Filed in Community, Events, Location-Based Services, Marketing, Social Networks

July 8th, 2011

Regarding Google Plus: A Plea For Patience (By Everyone)

This isn’t a post about the new Google Plus social network, it’s about patience. We have seen the usual “shiny object” hysteria, multiplied by, well, a googol, since Plus launched. There has been a lot of clamoring for invites, which were plentiful, then scarce, then plentiful again, in a strange but entertaining game of tease-and-deny […]

Filed in Social Networks

May 9th, 2011

Optimize Social Networks For Search For a Reason

If you were to ask me what to do if your official Facebook or Twitter pages weren’t appearing on the first page of search results for your company’s name my first response might very well be along the lines of making sure those pages were as optimized as possible. But right after that I’d ask […]

Filed in Social Networks

May 2nd, 2011

Game or Tool? It’s What You Make of It

There are two things you can count on, it seems, whenever a new social media platform emerges. First, the social media “A List” will flock to it, trying to get in early and claim bragging rights for having “discovered” it first (not to mention getting in early enough to build up followings so that by […]

Filed in Social Networks