Internet Explorer 6 is almost 8 years old. Try to think of another program, browser, piece of equipment or anything else used in our tech-world that is 8 years old and still viable. How is that LaserDisc system of yours working? Is it still with the times? Every product reaches that point where it simply [...]
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Building upon my earlier post about ROI discussions at BlogWell, here’s a simple example of some metrics involving Twitter. Many of the presentations at BlogWell touched on Twitter as a basic tool, but how does one measure? Obviously you need to start with an objective, or a series of objectives. Many of our clients use [...]
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Our own Matt Podboy is attending the OnHollywood Conference in LA the next few days. Usually, LA and Matt make an interesting combination. You can follow his real-time commentary on Twitter.
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Many thanks to the friends of Voce who attended our CES shindig at Jet Nightclub in the Mirage Monday night. (It also was a birthday bash for New York Yankee Jason Giambi, but who knew!) We had a great crew of people – folks from Yahoo!, Fujitsu, Belkin, HP, TMZ.com, Sony Playstation, Dolby, WSJ, Barron’s, [...]
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Shasta Venture’s Jason Pressman brings a hands-on perspective to Sand Hill Road, having rolled up his sleeves as the fourth employee of Walmart.com, where he spent five years driving strategy, biz dev and operations. The company – founded in January 2000 and backed by Accel Partners – was sold back to Wal-Mart Stores in July [...]
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What do you call a small band of militant primates promoting goods and services one person and one community at a time? Exactly. At the risk of sounding like some borish writer with too much time on his hands, let’s at least set the record straight. Gorilla = A large primate living in seclusion. Remarkable [...]
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On Friday, some folks from the Voce Nation attended PRSA’s "blockbuster luncheon event" at the Santa Clara Marriott. The PRSA did a great job bringing in media heavyweights Don Clark, John Markoff, and Susan Goldberg (Fred Vogelstein cancelled at the last minute due to a "dental emergency", huh?) to talk to a room full of [...]
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The Society for New Communications Research a new international, non-profit think tank, was announced today. The group is dedicated to providing a forum for research and education and a resource on the theoretical and practical implications surrounding new communications methodologies, tools and technologies. From the announcement press release: “The Society will study the impact of [...]
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Voce Nation’s own Matthew Podboy and Tim Johnson authored an article for the Global PR Blog Week 2.0 that provides recommendations for deploying online communications campaigns. The article, "7 Tips for Deploying an Online Communications Program," was selected as an editor’s choice.
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