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Building brand awareness through content creation and community engagement.

Archive for the ‘Uncategorized’ Category

June 16th, 2016

Voce Voices: Did Curiosity Kill The Cat?

Did curiosity kill the cat? If that cat worked in public relations, then definitely not! That cat is most likely thriving and making its celeb cat clients incredibly happy. It’s rainin’ catnip. Want to achieve great things, like Mr. Cat? Follow our featured Voce Voice for this week, Melissa Gaffney’s advice! Stay tuned for more […]

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May 27th, 2016

Voce Nation Podcast Ep. 8: Special Guest Jeremy Kaplan of Digital Trends

This week we welcomed Jeremy Kaplan, Editor-in-Chief of Digital Trends to the Voce Nation Podcast. Jeremy talked about how the Digital Trends team manages content production, what he sees in the future of distributed media and much more. Watch the whole conversation below. You can follow Jeremy on Twitter here. Thanks to Jeremy for joining […]

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April 15th, 2016

Voce Client Coverage: 4/15/16

Every week the Voce team works tirelessly to secure important coverage for clients. Below is just an example of the results of this week’s work and you can see more on Flipboard. LinkedIn CNN, The new normal: 4 job changes by the time you’re 32 LinkedIn Economist, Guy Berger, on proprietary data showing changes in […]

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March 14th, 2016

Walking a Mile In The Agency Staffer’s Shoes

Client-agency relationships in the PR industry are tricky, much like agency-media relationships (but that’s a different topic): We need each other. Admittedly, we need them more to just keep our business running but it’s still not a one-way street. It’s also no surprise that irrespective of which side we are on, people in the corporate […]

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March 3rd, 2016

What Numbers Mean the Most To Us?

Numbers mean a lot, even if we don’t work in data or analytics. While most of our jobs involve words and how to best use them to communicate ideas, there’s also a big role numbers play in our responsibilities. Sometimes that’s in how we track and interpret site analytics, sometimes it’s in how we gauge […]

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February 29th, 2016

It’s Baseball – and Twitter – Season on Chicago’s North Side

Full squad workouts began last week in Mesa, AZ, as Chicago’s National League Ball Club – the Cubs, in case you’re unfamiliar – begin Spring Training along with the rest of the league. And it looks like they’re already in midseason form. To be clear, I’m talking about the @Cubs Twitter account, not the team […]

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February 19th, 2016

Quartz’ News App and the Future of Journalism

There’s a recent trend that I’ve noticed in journalism lately: making stories conversational. Quartz’ newsexting* app is what made me stop and actually think about it, but it has been happening for quite some time now. Thanks to comedians like John Oliver, Stephen Colbert and the satirical superstar Jon Stewart, American news commentary has splintered […]

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January 25th, 2016

Celebrate the Community Manager in Your Life

In case you haven’t heard, today is Community Manager Appreciation Day, a moment to appreciate the community managers in your organization. These are the folks who are, in many cases, on the front lines of your online strategy. They’re engaging in and guiding forum conversations, responding to Facebook comments and otherwise interacting with the people […]

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January 14th, 2016

Driving a New Narrative Part 3: Zero to Sixty in the Next Few Years

(Note: Read Part 1 and Part 2 of this series first) Over the past two days, I’ve taken a look first at how automotive technology from autonomous vehicles to smart mobility has taken over CES and become the stars of a technology show and next at why this is happening and why both the automotive […]

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January 11th, 2016

My CES 2016 Wish List: Randy Ksar

For those that know me, they know that I amass quite a big collection of door stops when it comes to technology, meaning most of the stuff I try doesn’t quite make it past the 1 – 2 week excitement phase and ends up back in the box or in my office drawer of goodies. […]

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