We Are Communication Architects

Building brand awareness through content creation and community engagement.

Archive for the ‘Uncategorized’ Category

June 23rd, 2006

Clever Capitalization Shasta’s Pressman Talks Web 2.0

Shasta Venture’s Jason Pressman brings a hands-on perspective to Sand Hill Road, having rolled up his sleeves as the fourth employee of Walmart.com, where he spent five years driving strategy, biz dev and operations. The company – founded in January 2000 and backed by Accel Partners – was sold back to Wal-Mart Stores in July […]

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May 23rd, 2006

So Many Guerrillas/Gorillas/Guerillas, So Little Time/Thyme

What do you call a small band of militant primates promoting goods and services one person and one community at a time? Exactly. At the risk of sounding like some borish writer with too much time on his hands, let’s at least set the record straight. Gorilla = A large primate living in seclusion. Remarkable […]

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March 26th, 2006

PRSA Luncheon Recap

On Friday, some folks from the Voce Nation attended PRSA’s "blockbuster luncheon event" at the Santa Clara Marriott. The PRSA did a great job bringing in media heavyweights Don Clark, John Markoff, and Susan Goldberg (Fred Vogelstein cancelled at the last minute due to a "dental emergency", huh?) to talk to a room full of […]

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March 8th, 2006

Keychains, Bumperstickers and T-Shirts Coming Soon

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October 31st, 2005

Society for New Communications Research Launches

The Society for New Communications Research a new international, non-profit think tank, was announced today. The group is dedicated to providing a forum for research and education and a resource on the theoretical and practical implications surrounding new communications methodologies, tools and technologies. From the announcement press release: “The Society will study the impact of […]

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September 22nd, 2005

Voce on Global PR Blog Week

Voce Nation’s own Matthew Podboy and Tim Johnson authored an article for the Global PR Blog Week 2.0 that provides recommendations for deploying online communications campaigns. The article, "7 Tips for Deploying an Online Communications Program," was selected as an editor’s choice.

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September 22nd, 2005

On Client Blogs: Peerflix

Earlier this week one of our clients, Peerflix, announced general availability of its product and debuted new features at DEMOfall.  I thought I would just take a second to write a little about how the Peerflix blog fit into the overall success of this launch as a communication tool. Over the past year, the Peerflix […]

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September 15th, 2005

A new face in Tech PR – the big picture after a year in the industry

As a Santa Clara University student in the heart of Silicon Valley, typically it is “expected” that you graduate with a basic understanding of the technology market either in a business sense or hands-on IT sense.  Case studies, group discussions, and internships both in and out of the classroom, aid in furthering the tech background […]

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September 14th, 2005

Welcome to the Blogosphere NetApp!

We’re happy to point out that longtime Voce client, Network Appliance, has just joined the conversation with “Dave’s Blog.” NetApp co-founder and former cowboy Dave Hitz is sharing his thoughts and opinions on the storage industry, tech trends and life in the Silicon Valley. Subscribe here!

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September 13th, 2005

This isn’t your mother’s PR…or your father’s either…

Anyone who has studied public relations or communication in college or worked in the field knows that the foundation of all PR is built on the knowledge of your client, its various constituencies or audiences, how you intend to reach them and with what message. You learn the various avenues for reaching your target audiences: […]

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