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Building brand awareness through content creation and community engagement.

Archive for the ‘Uncategorized’ Category

January 17th, 2012

You Can’t Play Angry Birds on A Bound Briefing Book, And Other Reasons You Should Digitize Your Media Prep Material

When was the last time you pulled a volume from an encyclopedia off the shelf to look up a piece of information? 15 years ago? Maybe never for some of the recent grads? So why, in an age where all information is saved and obtained digitally, do PR people give printed and bound briefing material […]

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October 20th, 2011

Sharing is About Affiliation

There’s always (and by always I mean consistently for the last five or six years) a lot of talk about making content engaging and easy for people to share online. That’s the way people spread word of mouth recommendations on status networks and elsewhere so the race is always on to encourage readers of corporate […]

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April 14th, 2009

IE6 – Time to go the way of Old Yeller

Internet Explorer 6 is almost 8 years old. Try to think of another program, browser, piece of equipment or anything else used in our tech-world that is 8 years old and still viable. How is that LaserDisc system of yours working? Is it still with the times? Every product reaches that point where it simply […]

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January 26th, 2009

BlogWell – Making the Case for ROI – Part 2 – Twitter Metrics

Building upon my earlier post about ROI discussions at BlogWell, here’s a simple example of some metrics involving Twitter. Many of the presentations at BlogWell touched on Twitter as a basic tool, but how does one measure? Obviously you need to start with an objective, or a series of objectives. Many of our clients use […]

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June 10th, 2008

@Podboy @OnHollywood

Our own Matt Podboy is attending the OnHollywood Conference in LA the next few days. Usually, LA and Matt make an interesting combination. You can follow his real-time commentary on Twitter. About the AuthorJosh Hallett leads up the Voce Connect Client Services team, managing the care and feeding of clients and developing social media strategies […]

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January 10th, 2007

CES Lives Large

Many thanks to the friends of Voce who attended our CES shindig at Jet Nightclub in the Mirage Monday night. (It also was a birthday bash for New York Yankee Jason Giambi, but who knew!) We had a great crew of people – folks from Yahoo!, Fujitsu, Belkin, HP, TMZ.com, Sony Playstation, Dolby, WSJ, Barron’s, […]

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June 23rd, 2006

Clever Capitalization Shasta’s Pressman Talks Web 2.0

Shasta Venture’s Jason Pressman brings a hands-on perspective to Sand Hill Road, having rolled up his sleeves as the fourth employee of Walmart.com, where he spent five years driving strategy, biz dev and operations. The company – founded in January 2000 and backed by Accel Partners – was sold back to Wal-Mart Stores in July […]

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May 23rd, 2006

So Many Guerrillas/Gorillas/Guerillas, So Little Time/Thyme

What do you call a small band of militant primates promoting goods and services one person and one community at a time? Exactly. At the risk of sounding like some borish writer with too much time on his hands, let’s at least set the record straight. Gorilla = A large primate living in seclusion. Remarkable […]

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March 26th, 2006

PRSA Luncheon Recap

On Friday, some folks from the Voce Nation attended PRSA’s "blockbuster luncheon event" at the Santa Clara Marriott. The PRSA did a great job bringing in media heavyweights Don Clark, John Markoff, and Susan Goldberg (Fred Vogelstein cancelled at the last minute due to a "dental emergency", huh?) to talk to a room full of […]

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March 8th, 2006

Keychains, Bumperstickers and T-Shirts Coming Soon

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