We Are Communication Architects

Building brand awareness through content creation and community engagement.

Archive for the ‘Uncategorized’ Category

January 26th, 2009

BlogWell – Making the Case for ROI – Part 2 – Twitter Metrics

Building upon my earlier post about ROI discussions at BlogWell, here’s a simple example of some metrics involving Twitter. Many of the presentations at BlogWell touched on Twitter as a basic tool, but how does one measure? Obviously you need to start with an objective, or a series of objectives. Many of our clients use […]

Filed in Uncategorized

June 10th, 2008

@Podboy @OnHollywood

Our own Matt Podboy is attending the OnHollywood Conference in LA the next few days. Usually, LA and Matt make an interesting combination. You can follow his real-time commentary on Twitter. About the AuthorJosh Hallett leads up the Voce Connect Client Services team, managing the care and feeding of clients and developing social media strategies […]

Filed in Events, Uncategorized

January 10th, 2007

CES Lives Large

Many thanks to the friends of Voce who attended our CES shindig at Jet Nightclub in the Mirage Monday night. (It also was a birthday bash for New York Yankee Jason Giambi, but who knew!) We had a great crew of people – folks from Yahoo!, Fujitsu, Belkin, HP, TMZ.com, Sony Playstation, Dolby, WSJ, Barron’s, […]

Filed in Uncategorized

June 23rd, 2006

Clever Capitalization Shasta’s Pressman Talks Web 2.0

Shasta Venture’s Jason Pressman brings a hands-on perspective to Sand Hill Road, having rolled up his sleeves as the fourth employee of Walmart.com, where he spent five years driving strategy, biz dev and operations. The company – founded in January 2000 and backed by Accel Partners – was sold back to Wal-Mart Stores in July […]

Filed in Uncategorized

May 23rd, 2006

So Many Guerrillas/Gorillas/Guerillas, So Little Time/Thyme

What do you call a small band of militant primates promoting goods and services one person and one community at a time? Exactly. At the risk of sounding like some borish writer with too much time on his hands, let’s at least set the record straight. Gorilla = A large primate living in seclusion. Remarkable […]

Filed in Uncategorized

March 26th, 2006

PRSA Luncheon Recap

On Friday, some folks from the Voce Nation attended PRSA’s "blockbuster luncheon event" at the Santa Clara Marriott. The PRSA did a great job bringing in media heavyweights Don Clark, John Markoff, and Susan Goldberg (Fred Vogelstein cancelled at the last minute due to a "dental emergency", huh?) to talk to a room full of […]

Filed in Uncategorized

March 8th, 2006

Keychains, Bumperstickers and T-Shirts Coming Soon

Filed in Uncategorized

October 31st, 2005

Society for New Communications Research Launches

The Society for New Communications Research a new international, non-profit think tank, was announced today. The group is dedicated to providing a forum for research and education and a resource on the theoretical and practical implications surrounding new communications methodologies, tools and technologies. From the announcement press release: “The Society will study the impact of […]

Filed in Uncategorized

September 22nd, 2005

Voce on Global PR Blog Week

Voce Nation’s own Matthew Podboy and Tim Johnson authored an article for the Global PR Blog Week 2.0 that provides recommendations for deploying online communications campaigns. The article, "7 Tips for Deploying an Online Communications Program," was selected as an editor’s choice.

Filed in Uncategorized

September 22nd, 2005

On Client Blogs: Peerflix

Earlier this week one of our clients, Peerflix, announced general availability of its product and debuted new features at DEMOfall.  I thought I would just take a second to write a little about how the Peerflix blog fit into the overall success of this launch as a communication tool. Over the past year, the Peerflix […]

Filed in Uncategorized