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Building brand awareness through content creation and community engagement.

Archive for the ‘Uncategorized’ Category

March 3rd, 2015

Voce Student Weekly Reading 3/3: Five Things You Should Never Do at Work, Email Etiquette for PR Pros & More

Social Media 15 Ways You’re Probably Misusing Social Media “Don’t be the account that only talks about itself. Don’t be a self-centered know-it-all. Pay attention to what others are saying not just about you and your brand, but about their own products and services, too. Mine the media for knowledge and expertise as much as […]

Filed in Career Development, Uncategorized, Weekly Reading

January 10th, 2014

Voce’s 2014 CES Media Dinner

As in years past, Voce Communications marked another CES with its Annual CES Dinner, a gathering of Voce clients, employees and the top tech journalists in the industry. Far away from the crowds at the Las Vegas Convention Center, the event offers a reprieve from the CES hustle and bustle, while providing a chance to […]

Filed in Uncategorized

January 21st, 2013

Voce Monday Morning Five: 01/21/13

New MySpace opens to the public: The lingering question is what need does this fill for the average person? The revamped site has been playing up its multimedia capabilities but it remains to be seen if regular people are going to be creating enough high-quality video to share here regularly since they have Instagram for photos, […]

Filed in Uncategorized

February 7th, 2012

Web Browsing is Changing, is Your Site Being Left Behind?

“Your site is out of date!” Let’s be honest, you hope I’m not talking to you. You’re thinking to yourself “Nah, we’ve been constantly tweaking it since it launched 2 years ago.” Even if that is true or it only launched a year and a half ago, is that still fresh enough? Start thinking of […]

Filed in Uncategorized

January 19th, 2012

2011 Web Browser Winners and Losers

A lot of the pain fun of my job is providing consistent user experiences between the major browsers. The major browsers can be different for each client so we take user analytics and client preference as our guiding beacon. For this article we are not taking into account mobile browsing so the Big Three are […]

Filed in Uncategorized

January 17th, 2012

You Can’t Play Angry Birds on A Bound Briefing Book, And Other Reasons You Should Digitize Your Media Prep Material

When was the last time you pulled a volume from an encyclopedia off the shelf to look up a piece of information? 15 years ago? Maybe never for some of the recent grads? So why, in an age where all information is saved and obtained digitally, do PR people give printed and bound briefing material […]

Filed in Uncategorized

October 20th, 2011

Sharing is About Affiliation

There’s always (and by always I mean consistently for the last five or six years) a lot of talk about making content engaging and easy for people to share online. That’s the way people spread word of mouth recommendations on status networks and elsewhere so the race is always on to encourage readers of corporate […]

Filed in Uncategorized

April 14th, 2009

IE6 – Time to go the way of Old Yeller

Internet Explorer 6 is almost 8 years old. Try to think of another program, browser, piece of equipment or anything else used in our tech-world that is 8 years old and still viable. How is that LaserDisc system of yours working? Is it still with the times? Every product reaches that point where it simply […]

Filed in Uncategorized

January 26th, 2009

BlogWell – Making the Case for ROI – Part 2 – Twitter Metrics

Building upon my earlier post about ROI discussions at BlogWell, here’s a simple example of some metrics involving Twitter. Many of the presentations at BlogWell touched on Twitter as a basic tool, but how does one measure? Obviously you need to start with an objective, or a series of objectives. Many of our clients use […]

Filed in Uncategorized

June 10th, 2008

@Podboy @OnHollywood

Our own Matt Podboy is attending the OnHollywood Conference in LA the next few days. Usually, LA and Matt make an interesting combination. You can follow his real-time commentary on Twitter. About the AuthorJosh Hallett leads up the Voce Connect Client Services team, managing the care and feeding of clients and developing social media strategies […]

Filed in Events, Uncategorized