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Building brand awareness through content creation and community engagement.

Archive for the ‘Uncategorized’ Category

September 12th, 2005

The Real World: Voce Nation

This is the true story of three interns, picked to be thrown together in Palo Alto, work in “the bullpen,” and drink too much coffee. Find out what happens when people stop being polite and start dominating tech PR – The Real World: Voce Nation. Stefanie is the classy one. Justin is the expert one. […]

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September 7th, 2005

Cashing In On Tragedy: Is Hurricane Katrina Another Opportunity to Peddle Your Product?

Anyone in PR knows that it’s a fundamental part of our job to “leverage the news of the day” for the benefit of our client or company. Remember Y2K? In the months leading up to the new millennium it seemed that every 24/7 news cycle contained yet another apocalyptic angle to the dangers of picking […]

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September 6th, 2005

Managing Online Influencers: A Primer for the Rest of Us

PRWeek has an interesting piece  (sub req’d) running on managing online influencers. Our digital advocacy guru’s Mike and Matt share their perspective on how Voce wraps its DA skills into broader PR programs for our clients both small and large. For those just getting their feet wet in the online influencer pool, this article is […]

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September 6th, 2005

Free to be You and Me (come on, sing it along with me)

I just came back from a five month maternity leave. There’s always the old cliché that girls have to do everything together. In grade school we had sleepovers and 20 of us slept all night in one room together. Then in high school and college, girls always hit the restroom in pairs, “Come to the […]

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August 25th, 2005

Taking the Fifth

Do you remember fifth grade? I do — barely. For me, it was the year of my first serious, sweet crush (thank you, Paula, wherever you are). Peter Frampton and Barry Manilow played the soundtrack. I was reprimanded and utterly chagrined by the teacher during "Prehistoric Studies" for an expressive outburst when I commented loudly […]

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August 25th, 2005

Why Non-profits Should Blog

From time-to-time we’ll be inviting clients to guest-write for the Voce Nation.  Today’s post comes from Whitney Smith, Co-CEO for Girls For A Change, a non-profit organization that’s empowering girls to create social change. When first approached about the concept of blogging by Voce, I first had visions of middle aged engineers posting photos and […]

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August 17th, 2005

Cisco’s Social Media Mojo

You’ve gott’a hand it to the marketing folks at Cisco, when it comes to social media, they get it.  Cisco was one of the first enterprise companies to RSS-enable their newsroom.  Now they’re podcasting too.  So riddle me this batman: Why aren’t they blogging? Update: They are blogging! They have one devoted to tech policy.  […]

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August 15th, 2005

Cause Related Blogging Goes Mainstream?

Everyday another blog gets launched. Blog for Hope from Yahoo! seems so far to have a very humane purpose.  Possibly part of a larger corporate consumer strategy but worth sharing nonetheless.  Excerpt: “Produced in cooperation with the American Cancer Society and Yahoo! Health, Blog for Hope focuses on cancer prevention and early detection by stressing […]

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August 1st, 2005

Girls For A Change

Voce is dedicated to doing exceptional work not only for our clients but also in our communities.  Community service is a powerful expression of the civic values that bind us together as a society.  Voce has a continued partnership with non-profit organization, Girls For A Change (GFC), offering strategic public relations planning for its national […]

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July 24th, 2005

Corporate and Employee Blog Policies – Unplugged

Last Thursday, Voce was pleased to co-host a panel discussion with Cooley Godward on corporate and employee blog policies: “How Companies are Adapting to a New Communications Frontier” (more here). We would like to extend a big THANK YOU to all the panelists for taking the time to share their insights, advice and anecdotes on […]

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