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Building brand awareness through content creation and community engagement.

Archive for the ‘Uncategorized’ Category

August 25th, 2005

Taking the Fifth

Do you remember fifth grade? I do — barely. For me, it was the year of my first serious, sweet crush (thank you, Paula, wherever you are). Peter Frampton and Barry Manilow played the soundtrack. I was reprimanded and utterly chagrined by the teacher during "Prehistoric Studies" for an expressive outburst when I commented loudly […]

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August 25th, 2005

Why Non-profits Should Blog

From time-to-time we’ll be inviting clients to guest-write for the Voce Nation.  Today’s post comes from Whitney Smith, Co-CEO for Girls For A Change, a non-profit organization that’s empowering girls to create social change. When first approached about the concept of blogging by Voce, I first had visions of middle aged engineers posting photos and […]

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August 17th, 2005

Cisco’s Social Media Mojo

You’ve gott’a hand it to the marketing folks at Cisco, when it comes to social media, they get it.  Cisco was one of the first enterprise companies to RSS-enable their newsroom.  Now they’re podcasting too.  So riddle me this batman: Why aren’t they blogging? Update: They are blogging! They have one devoted to tech policy.  […]

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August 15th, 2005

Cause Related Blogging Goes Mainstream?

Everyday another blog gets launched. Blog for Hope from Yahoo! seems so far to have a very humane purpose.  Possibly part of a larger corporate consumer strategy but worth sharing nonetheless.  Excerpt: “Produced in cooperation with the American Cancer Society and Yahoo! Health, Blog for Hope focuses on cancer prevention and early detection by stressing […]

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August 1st, 2005

Girls For A Change

Voce is dedicated to doing exceptional work not only for our clients but also in our communities.  Community service is a powerful expression of the civic values that bind us together as a society.  Voce has a continued partnership with non-profit organization, Girls For A Change (GFC), offering strategic public relations planning for its national […]

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July 24th, 2005

Corporate and Employee Blog Policies – Unplugged

Last Thursday, Voce was pleased to co-host a panel discussion with Cooley Godward on corporate and employee blog policies: “How Companies are Adapting to a New Communications Frontier” (more here). We would like to extend a big THANK YOU to all the panelists for taking the time to share their insights, advice and anecdotes on […]

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July 20th, 2005

PR Person in Urgent Need of Help

From O’Dwyer’s, an Ogilvy employee is in critical need of a liver transplant. Shari Kurzrok, a 31-year-old VP at Ogilvy PR Worldwide, will die within days if she does not receive transplant. The Great Neck, N.Y. native is to be married in October. She led Ogilvy’s "Save-a-Life-Tour" to raise the awareness of the need for […]

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July 13th, 2005

Voce, Cooley Godward Team Up to Examine Corporate Blogging

As corporate America continues to examine the impact of social media on business, particularly blogging, it’s clear that some significant challenges remain, not least among them are legal and communication issues involving fair disclosure, corporate policy and to a greater extent, freedom of speech.  While a growing number of companies recognize the need for transparency […]

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July 11th, 2005

But it’s MY identity…

It was after I watched The Net that I first feared identity theft and even considered it to be a reality. (It was mainly a five minute afterthought that quickly passed.) It wasn’t until years later that I would REALLY be introduced to the ramifications and possibilities of this actually happening. See, I work with […]

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July 8th, 2005

Are Women Better Leaders?

I recently read an article on careerbuilder.com titled “5 Reasons Women Make Better Leaders.” The article stated that “women are better with the soft skills of management, like listening and communicating, while men excel at the hard skills such as analysis and decision-making.” Being a woman who holds a senior position at a firm specializing […]

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