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Archive for the ‘Uncategorized’ Category

June 27th, 2005

Voce Team Becomes Guerrillas

Well not exactly, but sometimes when trying to get your message out you have to get your hands a little dirty. (Do a little guerrilla marketing if you will…) Recently a few members from Voce spent a weekend in L.A. to help promote the Discovery Channel’s Greatest American TV Series.  The program allowed Americans to […]

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June 21st, 2005

Consolidation is a Sign of a Thriving Market: Congrats Next Fifteen

Some of our industry’s largest firms have been reticent to acquire or merge in recent years. I can think of only one major deal in the last few years — and that was the surprising and still confounding acquisition between Next Fifteen and Applied Communications. The recent Next Fifteen acquisition of OutCast speaks volumes. It […]

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June 17th, 2005

Viva Voce!!

This week, Voce celebrated its 6th anniversary at Buca Di Beppo in Palo Alto. Co-founder, Matthew Podboy summed it up nicely in his Active Voice post saying: “When you work with people who are special, who you respect and care about, who don’t mind spending time with them. You wish the night could go on […]

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June 14th, 2005

PR Week Toots the NetApp PR Team’s Horn

In PR Week’s June 13 issue, the NetApp PR team and the Voce team get respect for PR domination in an industry full of heavyweights often several times their size. NetApp once an “underdog” in the data storage market is no more.  NetApp’s CEO a strong supporter of PR sums it up well: Quote from […]

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June 14th, 2005

Guerrilla Becomes King of the PR Blog Jungle

Voce is proud to say that our very own Mike Manuel’s blog named Media Guerrilla has received MarketingSherpa’s “Best PR Topic Blog” as part of the 10 Best Blogs for 2005 award. Award highlight: “Even if you’re not into PR, definitely check out Mike Manuel’s Media Guerrilla Blog to see one of our fave Blogger […]

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June 13th, 2005

Watching from the Sidelines: Crisis PR

If you’ve been following the news at all lately you’ve likely seen the coverage of not one, but many data loss scandals recently.  I am always intrigued by how companies respond in these situations and their timelines for divulging information.  Needless to say, it’s moments like this when I am thankful that this is someone […]

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June 7th, 2005

Voce Goes to Vegas

Voce’s very own Matthew Podboy will be speaking this week in Las Vegas at Ragan’s 14th Annual Corporate Communicators Conference, June 8-10, 2005 at Caesars Palace. Podboy’s session, “How Wikis Are Revolutionizing The Way Employees Communicate Online,” on June 9th at 11:30 a.m. will include his views on communications consulting in the world of Digital […]

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June 1st, 2005

Fame for Voce bloggers?

Time to cast your votes for Marketing Sherpa’s 2005 Reader’s Choice Awards for favorite blogs covering the topics of marketing, PR, and advertising.  Voce has two blogs on the list this year including Matthew Podboy’s “Active Voice” and Mike Manuel’s “Media Guerrilla.” May the best blogs win!

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May 26th, 2005

Silent Horizon

Sometimes, you read something online that just needs to be shared. I read recently where the U.S. government performed operation “Silent Horizon,” this week to practice defending against a possible assault in electronic form that could be similar to the September 11 terrorism attacks. Imagine if this could be true? Interesting quote from CNN article: […]

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May 12th, 2005

Wonder Woman (in my Dreams)

All PR people have their favorite columnists.  Mine happens to be Anna Quindlen.  I’ve never pitched a story to her, never coordinated an interview for her, never seen a client in one of her stories.  I just love reading what she writes.  Ms. Quindlen has an uncanny way of writing columns that are pertinent to […]

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