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Archive for the ‘Voce Clients’ Category

June 9th, 2010

CM Summit: Media’s Future and the Importance of Measurement

I spent Monday and Tuesday of this week in NYC at Federated Media’s CM Summit, hosted by their Chief John Battelle. The event coincides with Internet Week here and there’s lots going on. Voce client Webtrends was asked to participate in a web measurement panel on day one – and big thanks to Mashable EIC […]

Filed in Media, Voce Clients

March 16th, 2010

Celebrating a PlayStation Win

Today is an exciting day for us. The PlayStation team has awarded Voce the chance to support its Corporate Communications and PlayStation Network programs. We are also very proud of everyone at Voce who participated in this win. It was a team effort and we are grateful for everyone’s hard work. What makes this program […]

Filed in Client News, Voce Clients, Voce News

February 26th, 2010

Voce Case Study: Ooma

One client that’s opened up a lot of interesting opportunities and which Voce has been proud to be associated with is definitely Ooma, the maker of a VoIP device that has the potential to change how people think of the home phone. You can now read a full case study that provides an overview of […]

Filed in Success Stories, Voce Clients, Voce News

December 21st, 2009

A Collective Yahoo! Win

We’re celebrating an early Christmas present here at Voce because of this bit of news: Yahoo has selected an integrated team from Porter Novelli and Voce Communications as its consumer AOR after a competitive review. The new team will begin work on January 4 and will help Yahoo distribute its stories through various channels, including […]

Filed in Client News, Voce Clients, Voce News

November 2nd, 2009

Creating and Evaluating Twitter Lists

As everyone likely knows, Twitter debuted native list-making functionality last week to the entire user-base after a brief period of selective beta testing. You won’t be notified that you now have the ability to make lists until you log in to Twitter on the web and see the message at the top of the page. […]

Filed in Microblogging, Voce Clients

July 29th, 2009

The Social Gulch Gulp

(by @ginavon) Whisky Gulch 101: University Avenue, a street lined with Palo Alto’s trendiest shops, used to turn grimy at the East Palo Alto border like a tainted river. In 1999 that crossover was marked by a divide called Whisky Gulch. As one might imagine, the Gulch was best known for its plentiful liquor stores. […]

Filed in Voce Clients, Voce People

May 28th, 2009

NetApp Talks Global Social Media at the Business Marketing Association

Infotainment, fractured trust, mobility, and dialogue… these were just some of the themes presented by Eric Brown, NetApp’s VP of Corporate Relations, yesterday at a Business Marketing Association luncheon. Speaking to a crowd of marketing and public relations professionals, Eric shared some of the best practices his team has utilized while running an integrated global […]

Filed in Voce Clients

May 13th, 2009

Voce Teams Up with Brains on Fire for Best Buy Project

When it comes to some really cool movement/evangelist work Brains on Fire has always been the agency I’ve thought of. I’ve always admired what Geno and Spike and the whole Brains on Fire crew have done. Within WOMMA they’re legends and Geno has recently rocked the NewComm Forum crowd with some great case studies. With […]

Filed in Social Media, Voce Clients

April 27th, 2009

Corporate Social Media Must Keep SEC in Mind

The WSJ just posted this piece today on clients Intel and eBay, but with a focus on eBay and the story behind its use of Twitter for corporate news. This was actually something I pointed to here a few weeks ago that kicked-up quite a bit of discussion (check out “How to Tweet Material News”). […]

Filed in Blogging, Microblogging, Public Relations, Social Media, Voce Clients

April 22nd, 2009

NetIQ and FortiNet win at RSA

It’s been an exciting week so far at RSA! Not only is it the biggest security show of the year, but two of Voce’s clients – NetIQ and Fortinet – went home with prestigious SC Magazine Awards last night. SC Magazine readers represent IT’s most knowledgeable security professionals, and they have selected both NetIQ and […]

Filed in Voce Clients