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Archive for the ‘Voce Clients’ Category

July 29th, 2009

The Social Gulch Gulp

(by @ginavon) Whisky Gulch 101: University Avenue, a street lined with Palo Alto’s trendiest shops, used to turn grimy at the East Palo Alto border like a tainted river. In 1999 that crossover was marked by a divide called Whisky Gulch. As one might imagine, the Gulch was best known for its plentiful liquor stores. […]

Filed in Voce Clients, Voce People

May 28th, 2009

NetApp Talks Global Social Media at the Business Marketing Association

Infotainment, fractured trust, mobility, and dialogue… these were just some of the themes presented by Eric Brown, NetApp’s VP of Corporate Relations, yesterday at a Business Marketing Association luncheon. Speaking to a crowd of marketing and public relations professionals, Eric shared some of the best practices his team has utilized while running an integrated global […]

Filed in Voce Clients

May 13th, 2009

Voce Teams Up with Brains on Fire for Best Buy Project

When it comes to some really cool movement/evangelist work Brains on Fire has always been the agency I’ve thought of. I’ve always admired what Geno and Spike and the whole Brains on Fire crew have done. Within WOMMA they’re legends and Geno has recently rocked the NewComm Forum crowd with some great case studies. With […]

Filed in Social Media, Voce Clients

April 27th, 2009

Corporate Social Media Must Keep SEC in Mind

The WSJ just posted this piece today on clients Intel and eBay, but with a focus on eBay and the story behind its use of Twitter for corporate news. This was actually something I pointed to here a few weeks ago that kicked-up quite a bit of discussion (check out “How to Tweet Material News”). […]

Filed in Blogging, Microblogging, Public Relations, Social Media, Voce Clients

April 22nd, 2009

NetIQ and FortiNet win at RSA

It’s been an exciting week so far at RSA! Not only is it the biggest security show of the year, but two of Voce’s clients – NetIQ and Fortinet – went home with prestigious SC Magazine Awards last night. SC Magazine readers represent IT’s most knowledgeable security professionals, and they have selected both NetIQ and […]

Filed in Voce Clients

April 8th, 2009

Where in the World is VoceGuy?

Voce’s very own John Welton “IMO” (International Man of Mystery) aka VoceGuy is off again this week traveling through Asia on a quest for worldwide PR domination! Maybe not quite that ambitious of a trip, but John is traveling with Voce client, NetApp, making stops in Hong Kong, Singapore and Kuala Lumpur – and tweeting […]

Filed in Public Relations, Voce Clients, Voce People

March 8th, 2009

How to Tweet Material News

So here’s the deal: if you work for a public company and are interested in extending the application and use of Twitter for corporate news — this post is for you. So late last week, our client at eBay, Richard Brewer-Hay, decided to share the backstory on something eBay’s PR and legal teams have been […]

Filed in Blogging, Microblogging, Public Relations, Social Media, Voce Clients

February 20th, 2009

WebTrends, Welcome to the Wall

We’re happy to be working with WebTrends. Read more about the Voce Wall…            

Filed in Social Media, Voce Clients

February 11th, 2009

UGCX Recap

I made my way through the UGCX social media sessions on Monday with iPhone on hand and laptop in tow. The crowds were not only hungry for the sponsored breakfast, but for applicable business models and key takeaways. Okay, so, why user-generated content? And the answer was… not obvious. But, from what I witnessed in […]

Filed in Blogging, Marketing, Public Relations, SEO, Social Media, Voce Clients

February 5th, 2009

It’s Not All Doom and Gloom in the Valley

These days it’s easy to get caught up in news of layoffs and troubled startups, that’s why Tom Foremski’s latest post in the Silicon Valley Watcher Boom Watch Series is a welcome change: “There are some diamonds out there–companies that are doing very well amid the gloom.” In the article, Tom features Voce client Splunk, […]

Filed in Public Relations, Voce Clients