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Building brand awareness through content creation and community engagement.

Archive for the ‘Voce Nation Podcast’ Category

May 19th, 2011

Conversations with Community Managers 27: Daniel Honigman, Sears/Kmart

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 27, featuring Daniel Honigman, Social Media Manger at Sears-Kmart Electronics. Podcast highlights include: The challenges of social media for a big, century-old company Realizing revenues from social media Bridging social media and brick and mortar through the re-use of community […]

Filed in Community, Voce Nation Podcast

May 5th, 2011

Conversations with Community Managers 26: Becky Carroll, Verizon

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 26, featuring Becky Carroll, Community Program Manager at Verizon Podcast highlights include: Using educational content rather than product-focused content, to cater to customer lifestyle rather than a  hard sell in the “Room to Learn” community. Using an idea exchange; workflows, […]

Filed in Voce Nation Podcast

April 28th, 2011

Conversations with Community Managers 25: Jay Batson, Acquia

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 24, featuring Jay Batson, VP and Founder at Acquia, a provider of commercial services around the Drupal open-source web platform. Podcast highlights include: Considering long-term health of an open-source community hen launching a commercial enterprise from within it The kinds […]

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April 21st, 2011

Conversations With Community Managers 24: Lauren Vargas, Radian 6

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 24, featuring Lauren Vargas, Director of Community at social media monitoring software company Radian 6 (disclosure: Radian 6 is a Voce client). Podcast highlights include: Building vertical-focused communities to better serve the customer community Can community operate without a dedicated, “gated” […]

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April 14th, 2011

Conversations with Community Managers 23: Shannon Paul. Blue Cross/Blue Shield of Michigan

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 23, featuring Shannon Paul, Social Media Manager at Blue Cross Blue Shield of Michigan. Podcast highlights include: Dealing with “Protected Health information” (PHI) due to regulations such as HIPAA, including the names of members, and how to balance the need […]

Filed in Community, Voce Nation Podcast

April 7th, 2011

Conversations with Community Managers 22: Thomas Meyer, Sonos

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 22, featuring Thomas Meyer, Senior Manager of Global Public Relations at Sonos Inc., maker of a premium multi-room music systems (disclosure: both podcast hosts are Sonos users). Podcast highlights include: Online community as an “earned media” strategy Does a premium […]

Filed in Community, Voce Nation Podcast

March 31st, 2011

Conversations with Community Managers 21: Leigh Mutert

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 21, featuring Leigh Mutert, Community Manger for H&R Block (just in time for tax season). Find H&R Block’s online community at http://getitright.hrblock.com. Podcast highlights include: Merging offline community with online- in particular, harnessing the experts at brick-and-mortar H&R Block franchises […]

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January 20th, 2011

Conversations with Community Managers 20: Jeff Esposito, Vistaprint

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 20, featuring Jeff Esposito, PR Manager for Vistaprint (Twitter) (Facebook). Podcast highlights include: Birth of a program– getting hit (literally) with a magazine and being asked to “figure this Twitter thing out” Getting the community to help shape social media […]

Filed in Community, Voce Nation Podcast

January 13th, 2011

Conversations with Community Managers 19: University of New Mexico

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 19, featuring, from the University of New Mexico, Benson Hendrix, PR Specialist, and Nora Heineman-Fleck, Social Network Liaison. Podcast highlights include: The importance of Flickr and photos to the UNM online community When both staff (Benson) and students (like Nora) manage […]

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January 6th, 2011

Conversations with Community Managers 18: Janet Aronica, oneforty

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 18, featuring Janet Aronica, Community Manager for oneforty. Podcast highlights include: Letting community members create and use “toolkits” as a way to encourage interaction Managing community identity when its image is attached naturally to a larger existing community (in […]

Filed in Voce Nation Podcast