Conversations with Community Managers 16: Christopher Barger, General Motors

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 16, featuring Christopher Barger, Global Director of Social Media at General Motors. Podcast highlights include: The “immerse and disperse” method of cross-training social media staff; immersing them via a consistent training program, then dispersing them to represent different divisions of the [...]

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Conversations with Community Managers 14: Kathy O’Reilly, Monster.com

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 14, featuring Kathy O’Reilly, Director of Social Media Relations for Monster.com (a Voce client). Podcast highlights include: Handling disparate- but related audiences- via community; in this case, job seekers and employers The challenges of managing many separate niche communities without splintering the corporate mission Using [...]

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Conversations with Community Managers 13: Michael Pace, Constant Contact

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 12, featuring Michael Pace, Director of Customer Support at Contant Contact. Podcast highlights include: Moving an email-oriented company into social media and community by internalizing the information about social media into the corporate psyche and processes The changing, yet [...]

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Conversations with Community Managers 12: Ray Gans, Actuate

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), has returned! Episode 12 features Ray Gans, Community Manager at Actuate (a Voce client). Podcast highlights include: A description and history of the BIRT  Exchange, a business intelligence community run by Actuate Building an effective community with a passionate group of developers Measurement- what [...]

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Conversations with Community Managers, Episode 11: Alex Plant, NetApp

Episode 11 of Conversations with Community Managers (co-produced with The Community Roundtable) features Alex Plant, head of social media for NetApp. Among his overall social media duties, Alex oversees a video studio and a staff of videographers and editors. For an overview of NetApp’s social media content, Alex recommends starting at their Facebook Page. Podcast highlights [...]

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Conversations with Community Managers, Episode 10: Lisa Beatty, JaneNation.com

Episode 10 of Conversations with Community Managers (co-produced with The Community Roundtable) features Lisa Beatty, “Chief Jane Advocate” of Jane Nation, one of the first online communities for women to share their opinions and ideas about brands, and information among themselves and with brands about the uniqueness of their community. Podcast highlights include: Running a community [...]

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Conversations with Community Managers, Episode 9: Dave Olson, HootSuite

Episode 9 of Conversations with Community Managers (co-produced with The Community Roundtable) features Dave Olson, Marketing Director for HootSuite, which helps people and companies track, monitor and manage their Twitter communities. Podcast highlights include: How the traditional title of “Marketing Director” translates to online marketing, customer service and social engagement Turning metrics into meaning by realizing the personalities [...]

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Conversations with Community Managers, Episode 8: Jodi Gersh, Gannett

Episode 8 of Conversations with Community Managers (co-produced with The Community Roundtable) features Jodi Gersh, Social Media Content Manager at the Gannett Company, where the helps Gannett’s 80+ newspapers and 20+ TV stations with their social media needs and strategies. Podcast highlights include: Meshing “old school” journalism with new media channels How Gannett coordinates social media learnings [...]

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