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Archive for the ‘Voce Nation Podcast’ Category

April 21st, 2011

Conversations With Community Managers 24: Lauren Vargas, Radian 6

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 24, featuring Lauren Vargas, Director of Community at social media monitoring software company Radian 6 (disclosure: Radian 6 is a Voce client). Podcast highlights include: Building vertical-focused communities to better serve the customer community Can community operate without a dedicated, “gated” […]

Filed in Community, Voce Nation Podcast

April 14th, 2011

Conversations with Community Managers 23: Shannon Paul. Blue Cross/Blue Shield of Michigan

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 23, featuring Shannon Paul, Social Media Manager at Blue Cross Blue Shield of Michigan. Podcast highlights include: Dealing with “Protected Health information” (PHI) due to regulations such as HIPAA, including the names of members, and how to balance the need […]

Filed in Community, Voce Nation Podcast

April 7th, 2011

Conversations with Community Managers 22: Thomas Meyer, Sonos

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 22, featuring Thomas Meyer, Senior Manager of Global Public Relations at Sonos Inc., maker of a premium multi-room music systems (disclosure: both podcast hosts are Sonos users). Podcast highlights include: Online community as an “earned media” strategy Does a premium […]

Filed in Community, Voce Nation Podcast

March 31st, 2011

Conversations with Community Managers 21: Leigh Mutert

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 21, featuring Leigh Mutert, Community Manger for H&R Block (just in time for tax season). Find H&R Block’s online community at http://getitright.hrblock.com. Podcast highlights include: Merging offline community with online- in particular, harnessing the experts at brick-and-mortar H&R Block franchises […]

Filed in Voce Nation Podcast

January 20th, 2011

Conversations with Community Managers 20: Jeff Esposito, Vistaprint

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 20, featuring Jeff Esposito, PR Manager for Vistaprint (Twitter) (Facebook). Podcast highlights include: Birth of a program– getting hit (literally) with a magazine and being asked to “figure this Twitter thing out” Getting the community to help shape social media […]

Filed in Community, Voce Nation Podcast

January 13th, 2011

Conversations with Community Managers 19: University of New Mexico

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 19, featuring, from the University of New Mexico, Benson Hendrix, PR Specialist, and Nora Heineman-Fleck, Social Network Liaison. Podcast highlights include: The importance of Flickr and photos to the UNM online community When both staff (Benson) and students (like Nora) manage […]

Filed in Community, Voce Nation Podcast

January 6th, 2011

Conversations with Community Managers 18: Janet Aronica, oneforty

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 18, featuring Janet Aronica, Community Manager for oneforty. Podcast highlights include: Letting community members create and use “toolkits” as a way to encourage interaction Managing community identity when its image is attached naturally to a larger existing community (in […]

Filed in Voce Nation Podcast

December 16th, 2010

Conversations with Community Managers 17: Jeff Rubenstein, Sony PlayStation

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 17, featuring Jeff Rubenstein, Social Media Manager for Sony PlayStation (a Voce client). Podcast highlights include: Working with a community that is not only passionate, but extremely knowledgeable about the company, its products and its industry Idea generation from the community– […]

Filed in Voce Nation Podcast

December 9th, 2010

Conversations with Community Managers 16: Christopher Barger, General Motors

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 16, featuring Christopher Barger, Global Director of Social Media at General Motors. Podcast highlights include: The “immerse and disperse” method of cross-training social media staff; immersing them via a consistent training program, then dispersing them to represent different divisions of the […]

Filed in Community, Voce Nation Podcast

December 2nd, 2010

Conversations with Community Managers 15: Megan Murray, Booz Allen Hamilton

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 15, featuring Megan Murray, community Manager and Project Coordinator for Booz Allen Hamilton. Podcast highlights include: Managing internal communities within a large company, an managing to culture towards adoption The challenge of overseeing a total of 535 communities Integrating […]

Filed in Voce Nation Podcast