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Archive for the ‘Weekly Reading’ Category

February 24th, 2015

Voce Student Weekly Reading 2/24: Play Music and Shoot Video at the Same Time with Snapchat, Things PR Pros Should Never Say to Reporters & More

Social Media 8 Social Media Mistakes That Are Killing Your Brand “Posting the same types of content again and again can convey the impression that your brand is boring, uncreative or just not in tune with your audience. Instead of posting link after link or quote after quote, change things up by posting a wide […]

Filed in Career Development, Weekly Reading

February 17th, 2015

Voce Student Weekly Reading 2/17: How to Run an Instagram Contest, Keeping Your Client Happy & More

Social Media How to get the most out of Pinterest’s Guided Search Pinterest’s relatively new search feature, Guided Search, is supposed to help you explore the site, “whether you know exactly what you want, or you’re just starting to look around.” In other words, Guided Search is a clever yet easy way to sift through […]

Filed in Career Development, Weekly Reading

February 10th, 2015

Voce Student Weekly Reading 2/10: Share Your Saved Images on Snapchat, How to Land a Job Even if You Don’t Have the Experience & More

Social Media How to share your saved images on Snapchat “Snapchatters rejoice! It is possible to send an image from your Camera Roll in Snapchat. With the ephemeral messaging app’s Chat functionality, you can send photos and screenshots to your friends directly from your smartphone’s photo gallery.” Voce Insight – The Snapchat app for iOS […]

Filed in Career Development, Weekly Reading

February 3rd, 2015

Voce Student Weekly Reading 2/3: Super Bowl Tweets, Things College Teaches You About the Real World & More

Social Media Super Bowl XLIX generates 28.4 million tweets “Super Bowl XLIX was the biggest Super Bowl ever on Twitter, generating 28.4 million tweets, the company announced Monday.” Voce Insight – Let’s take a moment to appreciate Katy Perry’s halftime performance. It was such a huge moment that it generated 284,000 tweets per minute when […]

Filed in Career Development, Weekly Reading

January 27th, 2015

Voce Student Weekly Reading 1/27: How to Use Twitter’s ‘Discovery’ Tab, College Habits to Let Go of In Your Professional Career & More

Social Media 6 Underappreciated Skills for Social Media Professionals “Being a social media professional means wearing a lot of hats, from writer to analyst. While people outside the industry might not see it, people in social media need to have a wide array of skills to succeed—far more than your casual social media user.” Voce […]

Filed in Career Development, Weekly Reading

January 20th, 2015

Voce Student Weekly Reading 1/20: 2015 Social Media Predictions, 7 Ways to Land an Internship & More

Social Media Social Media Marketing in 2015: The Year of Quality over Quantity “The role of the marketer is shifting quickly to encompass far more than it traditionally has. In addition to effective communication, marketers will be called to understand new and changing platforms, collect and analyze data, and find new tools to work more […]

Filed in Career Development, Weekly Reading

January 13th, 2015

Voce Student Weekly Reading 1/13: How to Make Your Twitter Stand Out, Finding a Job After College & More

Social Media How to Make Your Twitter Profile Stand Out “Make an impact on your audience by crafting a sentence or two that convey your expertise. Choose the most important things you do; state them in a clear, compelling way; and then explain why your skills should matter to the visitor. The challenge, of course, […]

Filed in Career Development, Weekly Reading

January 6th, 2015

Voce Student Weekly 1/6: 10 Things We’ve Learned About Social Media in 2014, Career Tips & More

Social Media Here’s How Chat Apps Are Becoming As Important As Social Media For Brands “But, most importantly, McCartney’s account also sent private chat messages to each of its 10 million-plus followers on Line. There is no metric to quantify the engagement of that action, but the fact that most of those fans will have […]

Filed in Career Development, Weekly Reading

December 23rd, 2014

Voce Student Weekly Reading 12/23: YouTube GIFS, Why You Shouldn’t Quit Your Job Search Over the Holidays & More

Social Media YouTube Finally Lets You Make GIFs Without Leaving YouTube “If you have ever created short, looping animations, you will appreciate the simplicity of YouTube’s tool. At the top is a film scrubber, which displays a series of frames from the video above. The frame tool moves along the strip as the video plays […]

Filed in Career Development, Weekly Reading

December 16th, 2014

Voce Student Weekly Reading 12/16: Gift Guide for Social Media Lovers, Possible ‘Dislike’ Facebook Button & More

Social Media A Holiday Gift Guide for Social Media Lovers “The majestic social media lover, someone who is on top of trends, tech-savvy and spends a lot of time plugged in. While these are great traits from a career perspective, they don’t always make for an easy gift target. What do you get someone who […]

Filed in Career Development, Weekly Reading