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Archive for the ‘Weekly Reading’ Category

November 25th, 2014

Voce Student Weekly Reading 11/25: Tips on Rocking Your First Job, 2015 Social Media Marketing Trends, & More

Social Media 10 Things to Never Share on Your Company’s Social Media Accounts “Social media is, essentially, an open forum. Some people will use it to compliment your business, and others will criticize it. No matter what happens, don’t respond with a counterattack. Meeting negativity with more negativity will make your business seem immature, petty, […]

Filed in Career Development, Weekly Reading

November 18th, 2014

Voce Student Weekly Reading 11/18: Twitter Tips, Facebook’s Privacy Policy & More

Social Media New E-book! Our Best Twitter Tips: 33 Ways to Get the Most Value Out of Twitter “We love learning how to get more followers, earn more clicks, and share better content. Twitter represents a huge—and free!—opportunity for marketers to distribute content, engage with others in their industry, and promote their brand online. And […]

Filed in Career Development, Weekly Reading

November 11th, 2014

Voce Student Weekly Reading 11/11: 6 Reasons Why You Didn’t Get that Job, Personal Branding Tips & More

Social Media How the End of Facebook “Like-Gating” Will Benefit Brands “Marketers running “like-gated” promotions often wondered whether the hundreds of new fans they were amassing were only doing it for the incentive. Now, by removing direct incentives the came with a Facebook “like,” you’re ensuring that new fans really do have an affinity for […]

Filed in Career Development, Weekly Reading

November 4th, 2014

Voce Student Weekly Reading 11/4: Career Fair Tips, Press Release Mistakes to Avoid & More

Social Media What’s the Best Way to Spend 30 Minutes of Your Time on Social Media Marketing? “Social media management can be a full-time job, and even for those who do social along with any number of other tasks, social media marketing can still take 10 or more hours every week. So what would you […]

Filed in Career Development, Weekly Reading

October 28th, 2014

Voce Student Weekly Reading 10/28: Why Social Media is Mandatory for Success, Tips to Stand Out and Get Your Dream Job & More

Social Media Infographic: The Optimal Length for Every Social Media Update and More “Shorter seems to be better on Facebook. Maximum engagement happens at 40 characters (so, too, does minimum quantity, meaning that a vast minority of Facebook posts hit this 40-character mark). And engagement slowly wanes the longer you go.” Voce Insight – While […]

Filed in Career Development, Weekly Reading

October 21st, 2014

Voce Student Weekly Reading 10/21: Steps to Prepare for Your Career While in College, How to Get a PR Internship & More

Social Media 98,000 Hacked Snapchat Photos and Videos Posted Online “On Sunday, a collection of almost 98,000 files (totaling more than 13GB of photos and videos), apparently from Snapchat users, were posted to The Pirate Bay less than 24 hours after someone claiming to be perpetrator said he had changed his mind and decided not […]

Filed in Career Development, Weekly Reading

October 14th, 2014

Voce Student Weekly Reading 10/14: How to Avoid Social Media Regret, Crafting a PR Resume & More

Social Media Report: Facebook Readying App for Anonymous Sharing “According to the report, the app will launch in the coming weeks and allow people to use pseudonyms so they can have discussions about topics which they may not be comfortable connecting to their real names.” Voce Insight – This is a sharp departure from Facebook’s […]

Filed in Career Development, Weekly Reading

October 7th, 2014

Voce Student Weekly Reading 10/7: How the Research Skills You Learned in College Can Pay Off in PR, Networking Advice & More

Social Media New Ways to Engage with Who’s Viewed Your LinkedIn Profile “Today, we’re launching a new addition to the Who’s Viewed Your Profile feature: an additional component to the existing insights graph so that, in addition to seeing who is looking at your profile, you can see which actions you took that led to […]

Filed in Career Development, Weekly Reading

September 30th, 2014

Voce Student Weekly Reading 9/30: Defining the Future of PR, How to Land a Communications Gig & More

Social Media How Social Media is Reshaping News “Half of social network site users have shared news stories, images or videos, and nearly as many (46%) have discussed a news issue or event. In addition to sharing news on social media, a small number are also covering the news themselves, by posting photos or videos […]

Filed in Career Development, Weekly Reading

September 23rd, 2014

Voce Student Weekly Reading 9/23: Facebook Updating News Feed Algorithm, Career Advice for College Seniors & More

Social Media Facebook News Feed to Surface More Timely Stories “To decide the posts that surface to the top, Facebook is also going to factor the rate that people are liking or commenting on a post. Facebook currently looks at the total number of likes that a post received, but now it will look at […]

Filed in Career Development, Weekly Reading