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Archive for the ‘Weekly Reading’ Category

January 20th, 2015

Voce Student Weekly Reading 1/20: 2015 Social Media Predictions, 7 Ways to Land an Internship & More

Social Media Social Media Marketing in 2015: The Year of Quality over Quantity “The role of the marketer is shifting quickly to encompass far more than it traditionally has. In addition to effective communication, marketers will be called to understand new and changing platforms, collect and analyze data, and find new tools to work more […]

Filed in Career Development, Weekly Reading

January 13th, 2015

Voce Student Weekly Reading 1/13: How to Make Your Twitter Stand Out, Finding a Job After College & More

Social Media How to Make Your Twitter Profile Stand Out “Make an impact on your audience by crafting a sentence or two that convey your expertise. Choose the most important things you do; state them in a clear, compelling way; and then explain why your skills should matter to the visitor. The challenge, of course, […]

Filed in Career Development, Weekly Reading

January 6th, 2015

Voce Student Weekly 1/6: 10 Things We’ve Learned About Social Media in 2014, Career Tips & More

Social Media Here’s How Chat Apps Are Becoming As Important As Social Media For Brands “But, most importantly, McCartney’s account also sent private chat messages to each of its 10 million-plus followers on Line. There is no metric to quantify the engagement of that action, but the fact that most of those fans will have […]

Filed in Career Development, Weekly Reading

December 23rd, 2014

Voce Student Weekly Reading 12/23: YouTube GIFS, Why You Shouldn’t Quit Your Job Search Over the Holidays & More

Social Media YouTube Finally Lets You Make GIFs Without Leaving YouTube “If you have ever created short, looping animations, you will appreciate the simplicity of YouTube’s tool. At the top is a film scrubber, which displays a series of frames from the video above. The frame tool moves along the strip as the video plays […]

Filed in Career Development, Weekly Reading

December 16th, 2014

Voce Student Weekly Reading 12/16: Gift Guide for Social Media Lovers, Possible ‘Dislike’ Facebook Button & More

Social Media A Holiday Gift Guide for Social Media Lovers “The majestic social media lover, someone who is on top of trends, tech-savvy and spends a lot of time plugged in. While these are great traits from a career perspective, they don’t always make for an easy gift target. What do you get someone who […]

Filed in Career Development, Weekly Reading

December 9th, 2014

Voce Student Weekly Reading 12/9: How to Get Followers on Social Media, Top Global Trends in PR & More

Social Media Know What’s Working on Social Media: 19 Free Social Media Analytics Tools The Riffle browser extension adds an overlay to the Twitter profiles you visit, showing stats like retweets per tweet and favorites per tweet as well as info on the top hashtags, mentions, and urls that appear in one’s Twitter timeline. Voce […]

Filed in Career Development, Weekly Reading

December 2nd, 2014

Voce Student Weekly Reading 12/2: How to Get More Twitter Followers, Why You’re Still an Intern & More

Social Media Get More Followers And Increase Engagement With These 7 Counterintuitive Twitter Tips “Occasionally, you may have the opportunity to engage with individuals and share with your community about some awesome things going on at your site—new products, new announcements, new ways to connect and share with one another. You don’t have to be […]

Filed in Career Development, Weekly Reading

November 25th, 2014

Voce Student Weekly Reading 11/25: Tips on Rocking Your First Job, 2015 Social Media Marketing Trends, & More

Social Media 10 Things to Never Share on Your Company’s Social Media Accounts “Social media is, essentially, an open forum. Some people will use it to compliment your business, and others will criticize it. No matter what happens, don’t respond with a counterattack. Meeting negativity with more negativity will make your business seem immature, petty, […]

Filed in Career Development, Weekly Reading

November 18th, 2014

Voce Student Weekly Reading 11/18: Twitter Tips, Facebook’s Privacy Policy & More

Social Media New E-book! Our Best Twitter Tips: 33 Ways to Get the Most Value Out of Twitter “We love learning how to get more followers, earn more clicks, and share better content. Twitter represents a huge—and free!—opportunity for marketers to distribute content, engage with others in their industry, and promote their brand online. And […]

Filed in Career Development, Weekly Reading

November 11th, 2014

Voce Student Weekly Reading 11/11: 6 Reasons Why You Didn’t Get that Job, Personal Branding Tips & More

Social Media How the End of Facebook “Like-Gating” Will Benefit Brands “Marketers running “like-gated” promotions often wondered whether the hundreds of new fans they were amassing were only doing it for the incentive. Now, by removing direct incentives the came with a Facebook “like,” you’re ensuring that new fans really do have an affinity for […]

Filed in Career Development, Weekly Reading