Voce Student Weekly Reading 12/9: How to Get Followers on Social Media, Top Global Trends in PR & More
The Riffle browser extension adds an overlay to the Twitter profiles you visit, showing stats like retweets per tweet and favorites per tweet as well as info on the top hashtags, mentions, and urls that appear in one’s Twitter timeline.
Voce Insight – This browser extension works in a way that’s similar to how Rapporative works for email, by providing an additional layer of information about the person you’re connecting and talking with. That can be a useful thing especially as you’re starting out so you can learn a bit more about your growing network and, in this case, can help you see who can truly be called an influencer.
Many users on Twitter will follow back those who follow them. This is a popular strategy for those just starting out on Twitter to help connect with others, and thanks to Twitter lists, users can customize the information they see on Twitter, which makes following tons of people all the easier to manage.
Voce Insight – Gaining followers on social media platforms isn’t an easy task. For starters, you want to start by following likeminded people in the business. Surround yourself with a network of people that value your brand and expertise, so that you can become an influencer among them. You want to be sure that you post on your social channels consistently. Don’t let weeks pass by – remain consistent. Most importantly, a little light humor can go a long way toward humanizing your personal brand.
“Because PR People are, in general, poorly read they fail in one other important regard. Thinking. If you read a lot then you will learn to think. Thinking – staying abreast of how to think – is what clients pay us to do. So often, even our best consultants, repeat what they have done for others and fail to reflect on what a clien needs because they do not think…think…think”
Voce Insight – There is a great deal of noise in the media landscape today, and a lot to read. Dedicating as little as 30 minutes a day to reading what your favorite reporters are covering, whatever trade publication is applicable to you, or anyone else who writes well and has something important to say will certainly help you in your career.
“10. You pitched like you were selling something. I see this often; it still makes me angry. PR is not advertising. Your pitch must be descriptive, compelling and persuasive, not pushy, self-promotional or obnoxious. Your pitch should be about the reporter and her publication’s needs, not your own.”
Voce Insight – Leave marketing language and advertising copy out of your pitch. Be genuine and straightforward with journalists. Get straight to the point and express why their readers would be interested. This kind of pitch respects both journalists’ time and their need to tell a story, rather than sell your product.
Whether you’re looking for a promotion or fancy a complete career change, taking charge of your job search is a must. With a positive attitude, plenty of ambition and lots of hard work you’re sure to find something that’s worth getting up for every morning, so here’s how to land the role of your dreams.
Voce Insight – Everybody knows somebody. Within your existing network there are probably three jobs that would be appropriate for you, but the people who could help open doors to those jobs just haven’t thought of you. Make a list of everyone you know. Set a goal to touch base with three people you have not talked to for a year or more. LinkedIn is a powerful tool to easily connect with the right people. Search your target market based on your industry, qualifications, university and interests, and connect with the people who interest you.
Your cover letter is a business letter, so it should be businesslike. However, you’ll make a stronger impression if you avoid “business-ese.” Your tone should be intelligent, polite and professional, as though you’re addressing a senior colleague.
Voce Insight – One great step you can take when working on your cover letter is to do some research and try to find out who the hiring manager is. Greeting someone with their name, rather than “to whom it may concern” is an easy way to stand out. At minimum, you can write in your own voice, as the article suggests. Write genuinely, as you would to another person, rather than a nameless entity on the other end of an HR email list.