Voce Student Weekly Reading 11/11: 6 Reasons Why You Didn’t Get that Job, Personal Branding Tips & More
“Marketers running “like-gated” promotions often wondered whether the hundreds of new fans they were amassing were only doing it for the incentive. Now, by removing direct incentives the came with a Facebook “like,” you’re ensuring that new fans really do have an affinity for your brand and are more likely to engage with your page’s content.”
Voce Insight- While some brands are balking at the idea of getting rid of like-gating, the benefits far outweigh the risks. One of the biggest benefits is brands will now be encouraging more engagement and beneficial followers to come to their pages, versus just people who have no interest in your brand but want to win a contest. Having followers who engage with your page is essential for sustaining and increasing your post organic reach.
“Thanks to the Internet, everyone can present a shiny, online version of themselves as a quick way to cash in. Personal brands are no longer just for stars like Oprah or Beyoncé. It’s an important way to set yourself apart from the loud voices crowding online culture.”
Voce Insight – Personal branding is merely a way of selling yourself, and it’s never been more important, thanks to social media. Social media has given us a platform to broadcast our personal messaging to accomplish our goals. Always use your personal brand as your guide whenever you are engaging on social media. Consider how to use each outlet to accomplish your goals, both personally and professionally.
“Do you love sleeping as much as I do? If you’re going into PR, it may be time to get used to a new schedule. One problem that’s popped up over the years isn’t just the long hours – it’s the odd hours.”
Voce Insight- PR comes with its frustrations, sometimes in the form of clients who insist on going against what you feel to the best guidance you can offer. However, we do get paid for expertise clients usually lack. Remembering this is how we pay the rent helps make the work more manageable.
“According to Forbes, event coordination is the fifth-most-stressful career path of 2014 (coming in dangerously close behind military officials, firefighters, and airplane pilots). Planning an event can be a horrendous, pressure-filled process for anyone, but it doesn’t have to be.”
Voce Insight- As much as you can, plan for the unplanned to happen at a client event. Gathering so many people together, especially when it involves air travel, introduces a lot of variables out of your control. Having a backup plan to the backup plan will help you keep your head.
“Don’t get me wrong: Confidence in an interview is essential, and apparently it’s even good to be a little narcissistic. But don’t step over the line toward being arrogant. This can really rub people the wrong way and make you seem a little hard to manage.”
Voce Insight- One of the toughest things about job searching is when you don’t get the job. You can apply for many jobs, hundreds in some cases, and never hear anything about your application. In order to learn from this difficult experience and refine your job search techniques, it’s important to reflect upon all aspects of your job search and interview process.
“Like most default modes, “To whom it may concern” is effortless — in other words, lazy. And when you’re job-hunting, that’s not the first impression you want to give. It conveys the message that you couldn’t — or couldn’t be bothered to — figure out the name of the hiring manager who’s going to read it.”
Voce Insight- Rather than just using “to whom it may concern” as a header in your resume email, dig a little deeper. See if you can track down the hiring managers name on LinkedIn or via a Google search. Making your email personalized will show that you go above and beyond to get your tasks accomplished. In addition, taking that extra 15 minutes to make your email personal will go a long way to show the hiring manager that you truly want the job.