Voce Student Weekly Reading 6/16: Twitter Removes DM Character Limit, Mistakes Smart People Make & More
“While regular tweets will still be capped off at 140 characters, direct messages will now have a maximum count of 10,000 characters.”
Voce Insight – Removing the character limit for DM’s is just one more step in the right direction for Twitter. The DM character limit was a universal gripe for Twitter users, and by removing the limit, Twitter may have won back some fan loyalty. On the other hand by removing the character limit it loses some measure of marketplace differentiation. Still, Twitter has long under-utilized DMs as a feature and with so much activity around messaging it’s not surprising they would start to draw attention to it.
“When it comes to Internet culture and social media trend-jacking, brands have to tread carefully; a failed attempt to use an inside joke can result in some pretty awkward interactions.”
Voce Insight – It’s important to experiment and try new things on social media. If you consistently are seeing the same results with the same kind of posts, don’t just let things stay a standstill. Shake things up! Experiment with memes and GIFs, jump into a trending topic, etc. You’ll never experience greater results if you don’t try something new.
“When using synonyms, think about your target audience’s reading level to avoid distracting words. Hopefully the message they receive is in the whole of your writing, not just individual words.”
Voce Insight – Public relations requires a lot of writing, but even more editing. More often than not, you’re editing a colleague’s writing, which can be a tricky proposition. Using all the tools at your disposal and then providing clear, constructive feedback is important for the writer. After reading the writing aloud, going to a thesaurus for alternate ways to express something is a particularly helpful step.
“Four of the largest U.S. media companies will be under new management as patriarchs Rupert Murdoch and Sumner Redstone prepare to hand the reins to their children.”
Voce Insight – The world of traditional, established media is generally pretty small, particularly with the high numbers of mergers and acquisitions in the past. Understanding the structure of media in the U.S. is a valuable history lesson for aspiring PR professionals, especially when putting together national targets for a media plan. Paying attention to how these successors take on their new responsibilities will be important for the future.
“Just because you’re smart in one area, doesn’t mean you’re smart about everything, nor does it mean that you can take shortcuts. Many smart people make the mistake of thinking it does, several people pointed out.”
Voce Insight – It’s important to be confident in your abilities, but not come across as cocky. All of these mistakes are things you should avoid in your internship or first job. It’ll be a strange transition going from the top of the totem pole as a college senior, to the bottom as an entry-level employee, but don’t let your “smartness” get in the way of your career.
“If you work in communications, instructional design, or a field with writing or design samples, ensure you’ve selected something stellar from your portfolio if you’re invited to the next round of interviews. You may have already provided a work sample earlier in the process, but it can’t hurt to bring another.”
Voce Insight – Just because your interview is over doesn’t mean your potential employer is done evaluating you. Every action you take post interview can make or break that first impression. Sending a thank you note, and following up goes a long way to showing a hiring manager that you are professional and ready to work.