Voce Student Weekly Reading 10/7: How the Research Skills You Learned in College Can Pay Off in PR, Networking Advice & More
“Today, we’re launching a new addition to the Who’s Viewed Your Profile feature: an additional component to the existing insights graph so that, in addition to seeing who is looking at your profile, you can see which actions you took that led to that specific increase in engagement, including making various updates to your profile, endorsing a connection, joining a group or expanding your network.”
Voce Insight – When connecting with someone you meet at a conference or an interview, try sending a personalized message, rather than using the generic LinkedIn message. When you see that someone has viewed your profile, it may seem exciting. However, you want to make sure you build a valuable relationship with these people – especially if it’s someone that may seem intriguing to you. Begin your network of contacts now so you have connections to use as resources if you need them.
“The Holy Grail of social media marketing is sales. When marketers can draw a direct line between a social-media campaign and sales, all the guessing over the value of engagement ends. The return on investment is indisputable.”
Voce Insight- Social media marketing can sometimes be a nebulous concept. Demonstrating its value is imperative for any aspiring professional in the space. When proposing a social media campaign to a client, always be sure to show how it’s going to drive eyes (and sometimes dollars) to the places they need them most.
“Like the Android app, which launched earlier this year, SlideShare’s iOS app creates a personalized feed of presentations, documents and infographics based based on the what’s trending among those in your network. Users can also subscribe to topics like social media, education or business.”
Voce Insight- This iOS app is a great way to learn more about topics on the go and in your spare time. Got 5 minutes before class starts? Why not flip through a presentation about career development or ways to get a job through social media. The great thing about SlideShare is you can subscribe to topics that are important to you, such as Career, or Social Media. It doesn’t all have to be about work though; you could also subscribe to a topic like Health & Medicine and practice some killer yoga moves. SlideShare is full of variety, and definitely worth checking out!
“While it sometimes felt like it, professors don’t make students present in front of the class as a form of torture. It’s actually a valuable life skill both on the job and in the community. Even if you’re not technically getting graded these days, you should still take every step (and then some) to prepare for your work presentations. Practice in front of the mirror or ask your friends to critique you so you can improve, build confidence and, ultimately, become more successful. You may not be “graded,” but your career depends on it.”
Voce Insight – You may feel that what you’re learning in the classroom right now won’t help you in the workforce. However, all those long nights cramming for exams and projects aren’t useless after all. Research is highly important in public relations because it aids in making informed decisions and how to proceed with given situations. When learning about research in your college courses, make sure you pay attention to the different methods of research. Also, your professor isn’t making you present in front of the entire classroom just for giggles – there’s a purpose. PR practitioners present to the public and clients all the time, so make sure you absorb all the tips you’re learning in college.
“In order to truly serve today’s customer, it’s clear that those closest to the customers must step up their game and figure out how to best leverage their assets. For any businesses, selling is mandatory; but understanding why someone buys, when they will buy, and if they will think positively about your organization is just as important as the actual purchase.”
Voce Insight- The larger-scale story of a company built from conversations often falls to PR, while marketing executives extrapolate data to better target them quantitatively. However, the author astutely points out that they are cyclical and intertwined. When pitching a plan to a client, there should always be a balance of qualitative and quantitative – PR and marketing.
“Most events these days have a hashtag associated with them. Follow the hashtag ahead of time and when you arrive at the event, and connect with others using the hashtag. Arrange a meeting at break time at a certain location. I can’t tell you how much this has made a difference for me. When I know that there will be a few friendly faces from Twitter at an event, I feel much less alone and awkward.”
Voce Insight- You won’t get better at networking by sitting in your dorm room watching TV every night. Be proactive about your career by going to PRSSA networking events, joining twitter chats such as #PRStudChat, and reaching out to people in your career field. Networking may feel intimidating, but the rewards of making a quality connection are definitely worth the few minutes of “butterflies in your stomach.”
“At the end of each semester, conduct an honest analysis of your work and school experiences. Look at your grades, job performance and social life to determine if there’s any room for improvement. While many people have to work in order to survive, look for potential ways to increase efficiency. If you know that classwork will be light, pick up some extra hours at work to get ahead of your student loan payment plan. If you’ve worked really hard and are in a good financial position, scale back your work hours so you can pick up an extra elective or hobby.”
Voce Insight – Many students feel that taking on a part-time job will distract from their studies at school. It can seem overwhelming to take on a part-time or full-time job while going to school, but it is possible to do this. Working in college can help you avoid debt, provides you with valuable job experience and teaches you time management skills. Also, think of how much better it would look on a resume to have real-world experience rather than having an empty space in the work experience block.