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May 24th, 2016

Tune In Alert: Jeremy Kaplan of Digital Trends on the Voce Nation Podcast 5/26

jeremy kaplanThis Thursday May 26 at 1pm PT / 4pm ET we’ll be doing a live video Q&A with Jeremy Kaplan, Editor-in-Chief at Digital Trends (25 million readers per month) on the Voce Nation Podcast. He manages a team of about 22 editors and has been in the publishing biz with previous gigs at Fox News, PC Mag/Ziff Davis. We’ll focus the conversation on the inner workings of their biz, best way to pitch in 2016, how the industry has changed, audience trends and a glimpse into his recent trip to CES Asia. This Q&A is open to everyone to join!  Join the live Q&A on May 26 and subscribe for a reminder notification at bit.ly/jeremykaplan.

And now for a little background on Jeremy:

As Editor-in-Chief of Digital Trends, a leading consumer technology publisher that aims to demystify technology and help people navigate an increasingly digital world, he runs the editorial staff both creatively and operationally. He oversees a staff of 22 editors and dozens of contributors providing 70 to 80 news articles, opinion pieces, and product reviews daily, spanning all areas of tech. DT reaches about 25 million readers a month.

Before joining DT, he was science and technology editor at FoxNews.com, where millions of people read what he wrote every day. Before that he spent over a dozen years at Ziff Davis as the technology industry exploded — it was fascinating to watch. As executive editor at PCMag.com, he launched several magazines and websites, including one that was nominated for several awards and was a finalist for “Best Blog” in the Annual Jesse H. Neal National Business Journalism Awards.

See you on Thursday!

About the Author
Randy Ksar is VP of Digital at Voce Communications. You can follow him at @djksar on Twitter.

Filed in Voce Nation Podcast

May 24th, 2016

What I Wish I Knew After College: Voce Nation Part 2

This is the second in our May series of roundups from Vocians, sharing their best advice and tips that they wish could have told their younger selves. Stay tuned for the last post in the series coming next week.

As the latest class of graduates are “wrestled away from the safety and comfort of college life and expelled into the vast nothingness that’s colloquially known as the ‘real world,’” we at Voce have taken the opportunity to think back on our experience at that stage in life.

What do we wish we had known, that nobody bothered to tell us? Rather than returning the favor of the lack of advice, we instead chose to offer some nuggets of quasi-wisdom to the Class of 2016.

Becky Edwards, Supervisor

becky edwards new

What do I wish I knew when I graduated college? I wish I knew how important networking throughout college was. I heard it constantly from everyone – from my father to my professors – talk, talk, talk to people. Even if you can’t directly correlate the conversation to something that is timely, you never know when it’ll come back full circle. I wish I had taken advantage of the opportunities that were presented to me – the chance to get to know folks inside and outside the industry I was interested in. The more people you know, the more information you know – the better you’ll be.

Anne Trapasso, Supervisor


I graduated at a time when jobs were pretty hard to come by, let alone internships. I didn’t have the luxury of narrowing my job searches to one or two cities where I knew I wanted to live and start my career. Be open to anything and everything that comes your way immediately after college. Don’t neglect an opportunity because it’s in Boston because your heart was set on SoCal. Is most of your experience in consumer, so not sure about the whole B2B Tech PR thing? Your biggest asset right after graduation is the fact that you’re a sponge, a clean slate for knowledge. Use it to your advantage.

Lynn Grigsby, Intern

Grad_pic_Lynn 2


I wish I knew that school prepares you for the tactical side of work, that there will never be one way to construct a media list or write a blog. When you’re in PR, every client is different. Being an adaptable person makes a world of difference because it opens you up to every opportunity on the horizon. School can give you a one-track mind and approach PR in a mathematical way. But didn’t we all take PR to avoid math? Starting a job after college showed me how dynamic PR is, because you learn about your own industry while gaining insight into all of your clients’ fields. The beauty is you grow into a more well-rounded person without leaving your desk (well, mostly). Starting a job after college taught me to analyze each new client account from their perspective, then engage a plan. PR isn’t math, there is never one client formula, but all the possibilities is what makes it fun.

Keira Anderson, Vice President

kiera anderson 2

I wish I had known the importance of diversifying before you specialize. When I was in college, I remember hearing that it doesn¹t really matter what area you start your career in, because you¹re young and can figure it out later. That¹s true in some respect, but only if you use that first position as a launch pad to, for example, try out another practice area or division or even another office. It¹s important to experiment with different fields and career paths early on, and speak up for what you want. Once you get more ingrained in your career, you start becoming an expert and it¹s a little harder to get new experiences (though not impossible!). The takeaway is to soak up as much as possible when you¹re first starting out to find your passion and set yourself up for success.

Kiley Hayward, Account Manager

kiley howard

What do I wish I knew after graduation? I wish knew more about the value of a mentor with fruit on their tree. I think one of the most beneficial things in any career and in life in general is a mentor who is elite at what they do. This is the best way to accomplish anything great in life – seek wisdom from people who have been there before and have what you want in every area of their life.

About the Author
Andy is responsible for developing and implementing social media and digital publishing programs for Voce clients.

Filed in Voce Culture, Voce People

May 20th, 2016

Voce Client Coverage: 5/20/16

Every week the Voce team works tirelessly to secure important coverage for clients. Below is just an example of the results of this week’s work and you can see more on Flipboard.

palo alto networks logoPalo Alto Networks

Health Data Management, HIT Think How to prevent ransomware attacks

Matthew Mellen shares insights on how to prevent successful ransomware attacks in the healthcare industry.

Hearsay Social

GeekWire, Starbucks board member Clara Shih’s Hearsay Social sets up Seattle engineering center

John Cook highlights Hearsay Social’s recent engineering push into the Seattle market with the establishment of a new engineering focused office.

workday logoWorkday

CFO, Why Accounting Will Always Matter for CFOs

After her recent appointment to CFO of Workday, Robynne Sisco published a byline on the topic of ‘is an accounting background important for today’s CFO’ published this week on CFO. Several members at Voce helped make this opportunity a reality for the newly appointed executive.


School Bus Fleet – Zonar, NAPT Offer New Round of Technology Grants

Zonar and NAPT announced their 2016 Don Carnahan Memorial Grant Program. The program is built to promote safety and efficiency in North American pupil transportation and offers up to $50,000 of smart fleet technology hardware for improved bus transportation safety, security, and efficiency.

gotomeetingGoToMeeting Selected as a Winner in the 2016 Appy Awards!

GoToMeeting was selected as the winner for the “Best Productivity App” in the 2016 Appy Awards, which recognize creativity and excellence in app design. GoToMeeting was selected over PopBoardz and Hound in the Productivity category.

GoToMeeting and GoToWebinar Selected as Winners in the 2016 CODiE Awards!

GoToMeeting was selected as the winner for the “Best Collaboration Solution” and GoToWebinar was selected as the winner for the “Best Webcast Platform” in the 2016 CODiE Awards, which recognize software and information companies for achieving excellence. GoToMeeting triumphed over Epicor ERP, join.me and Zoom Video Communications in the “Best Collaboration Solution” category, while GoToWebinar was selected over Webcast Essentials in the “Best Webcast Platform” category.

Want to find out more about Voce and what it can do for you? Visit our Services page, then meet the Staff that makes all this magic happen. Finally, contact us today to learn more about Voce’s capabilities and operations.

About the Author
Chris Thilk works on the Client Services team, part of Voce Connect, developing and executing social media strategy. You can follow him at @christhilk on Twitter.

Filed in Voce Clients

May 20th, 2016

Voce Nation Podcast Ep. 7: Special Guest Sam Whitmore

After taking a couple weeks off, the Voce Nation Podcast is back! This week we welcome special guest Sam Whitmore, he of Media Survey fame. If you’re not familiar with Sam and his Media Survey…you’re missing out. It’s an essential tool in the PR industry, particularly the tech PR field Voce specializes in. Sam talks to editors across the tech industry press to see what’s resonating with them, what trends they’re seeing and much more, then delivers that to subscribers.

Mentioned in this episode:

  • Mentionmapp: See the connections people are really making on Twitter to find out who’s talking about your brand.
  • Similarweb: Allows you to see rankings, traffic sources and more on any publicly available website. Handy for gauging a site’s influence, who’s linking to it and more, making it a valuable media research tool.

Thanks to Sam for joining us this week. You can catch older episodes of the Voce Nation Podcast here. Connect with Voce on Twitter, Facebook, LinkedIn and Soundcloud. And follow me and Thilk on Twitter for more. Finally, find out about the PNConnect Weekly Reading newsletter here or sign-up to get it via email directly.

voce nation podcast

About the Author
Randy Ksar is VP of Digital at Voce Communications. You can follow him at @djksar on Twitter.

Filed in Technology

May 19th, 2016

The Chicago Tech Industry Came Together for Chicago State of Innovation

chicago state of innovation

Yesterday I had the chance to attend Chicago State of Innovation, an afternoon of panels and presentations talking about the state of the Chicago tech industry with a focus on founders, venture capitalists and more behind-the-scenes players. The sessions were informative and illuminating and left me with a few takeaways about the industry:

People Are Doing It Themselves: There’s a strong trend of people who feel a need, don’t see a solution that’s currently available and decide to just take matters into their own hands. That was exemplified by Michael Slaby, founder of Timshel, a company devoted to social-impact efforts. Throughout the day, though, one speaker after another kept talking about how the opportunities they wanted to take simply weren’t available to them. Or that the kinds of things they wanted to do weren’t offered by anyone else and so went and created it themselves.

Chicago Is a Power Player: It’s hard to ignore the elephants in the room that are San Francisco/Bay Area and New York. But Chicago is a tech industry force to be reckoned with. Not only does it have an active community of founders and funders for just about anything you might be wanting to do but it has the talent to support those ideas. Yes, Chicago might be losing population, but that doesn’t mean smart, creative people aren’t still here. In fact one speaker said that Chicago loses to the coasts 3-4 people after the age of 20 for every one it gains but then the reverse is true after age 27 as people return to Chicago.

Diversity Is a Priority: There was a lot of talk about diversifying not only the workforce but also the pipeline of founders and funders. That’s of huge importance not just to the current marketplace but also to the future as a more diverse set of companies now brings in a more diverse pool of talent who are mentored to become the next generation of founders and so on down the line. One venture capitalist said nine out of 10 founders in her portfolio were women, which is a fantastic statistic opening up all sorts of potential and just one example of what people were talking about.

Commitment to Creativity: The day actually opened with Kickstarter cofounder Charles Adler – an example of the “left Chicago then came back to make an impact here” trend – talking about the importance of creativity. His points included mentions of how the workplace has a tendency to industrialize not only productivity but also people and how important it is to break out of that. To counter that he’s launching Lost Arts, a space in the West Loop dedicated to bringing together a diverse group of people to come in, discover or refine a creative skill and then work with others to make it even better. That focus on getting people out and bringing them together has a lot of potential to not only surface big ideas but also provides an important outlet for those whose day jobs may not be conducive to their creative skills.

Many of these themes were repeated in the lobby conversations I had with folks during the breaks. These people were committed to making things happen in Chicago and making them happen now. The energy from the attendees as they milled around, asked questions and got to know each other. It showed me that far from being an also-ran compared to the coasts, Chicago has a thriving, active and powerful tech community all its own that can run neck-and-neck with other markets.

Have questions about how Voce can help you break out from the crowd? We have a growing Chicago office that’s ready to help you out. Give us a call or drop us a line.

About the Author
Chris Thilk works on the Client Services team, part of Voce Connect, developing and executing social media strategy. You can follow him at @christhilk on Twitter.

Filed in Technology

May 18th, 2016

Voce Voices: A Balancing Act

Much in life is like a balancing act, it’ll take plenty of practice to get it just right, most specifically the balance between work and personal time. When people start a new job, straight out of college, the work environment can seem overwhelming so those new employees make more of an effort to deliver quality work and sometimes let their personal lives slide. It’s only when you’ve been working on that balance for a while do you start to get the hang of it, as Client Executive Ariel Rothbard will show us this week in Voce Voices!

Filed in Voce People, Voce Voices

May 17th, 2016

What I Wished I Knew After College: Voce Nation Part 1

May is graduation season. As Chris Thilk so eloquently described it last week, that means another flock of graduates who “wrestled away from the safety and comfort of college life and expelled into the vast nothingness that’s known colloquially as ‘the real world’”.

We can all remember those days, when the bright-eyed enthusiasm about what the future may hold found a way to mix with the realities of questionable job prospects and looming bills to yield that weird feeling of, “well, I guess I’m an adult now.”

We can all probably also think about any number of nuggets of wisdom that that we wished we knew at that time of uncertainty, confusion and excitement. In fact, that’s exactly what we asked a group of Vocians. Here’s what they had to say:

Clint Gordy, Associate Client Executive

clint gordy

I wish I knew the importance of a good night’s sleep. In college, we are taught that all-nighters for studying and inconsistent sleep cycles are the norm. However, we are not taught that our bodies needs about 7-8 hours of sleep to function efficiently the next day. When I came into the workforce, I thought a 5 hour sleep cycle  would be enough to consistently get me through an 8 hour workday, and lets just say I learned very quickly that’s not sustainable. Remember: we spend an average of about a third of our lives sleeping, so it’s important to treat that time right so the other two thirds of our lives are to the fullest!

Elysia Nazareth, Supervisor

elysia nazareth

“What I wish I knew most after (and really during and before) college is that you can’t please everyone – and that’s OK. As hard as you might try, not everyone’s going to like you. Sorry to burst your bubble, but that’s true not only in social settings, but also in academic and professional arenas. Having spent countless hours wracking my brain, wondering ‘why?’ and dwelling on the basic principles of right, wrong and what’s ‘fair,’ I can honestly say that investing that time back into doing work that you’re proud of is much more gratifying. Shortly after I had that realization, I opened up a fortune cookie to find the quote below. Now, a solid 80 percent of the time, fortune cookies offer pretty terrible advice like, ‘A change of careers could be good for you.’ But this is one piece of advice I took to heart.”

Andie Rodriguez, Senior Client Executive

andie rodriguez

While I only graduated from college three years ago, I still feel like I wish I new a lot of things before joining the workforce. One of the hardest parts about starting a job immediately after graduating is that for a while, you will be youngest person in the office. I wish I knew that despite the fact I was barely the legal drinking age, I was empowered to own projects, communicate directly with my clients, and provide important counsel. It turned out, in the “real world,” age is just a number! Don’t ever feel like you’re too young to accomplish something.

Molly Wade, Supervisor

molly wade 0216

I wish I had known that I could be grateful for the opportunities I was getting at work while also taking ownership of my career path. Fresh out of school, I was thrilled that anyone would give me a job, not to mention a job where I had opportunities to own projects completely independently. I wanted to be appropriately grateful for the trust my boss put in me so early in my career. But being a young person in business, not to mention a young woman in business, I was terrified to speak up for myself. I waited way too long to ask for a promotion and to talk openly about what I did and did not want to do moving forward. I wish I had known you can do both – appreciate the chances you’re given while also taking the reigns of your career from Day One.

About the Author
Andy is responsible for developing and implementing social media and digital publishing programs for Voce clients.

Filed in Voce People

May 13th, 2016

Voce Client Coverage: 5/13/16

Every week the Voce team works tirelessly to secure important coverage for clients. Below is just an example of the results of this week’s work and you can see more on Flipboard.


eWeek, Mobility in the Enterprise: Past, Present and Future

To highlight the rapidly progressing workforce mobility market, eWEEK interviewed Rajiv Taori, vice president of product management for the mobile platforms group at Citrix, to gain insight on the evolution of enterprise mobility. This slideshow looks at where it all began, where we are now and where we’re heading.

coupa softwareCoupa Software

NBC Bay Area, Tech Layoffs Doubled in First Four Months of Year

NBC Bay Area included Coupa Software CEO Rob Bernshteyn’s comments in a segment on job layoffs in the tech sector. The story highlighted Coupa Software as a tech company that helps other companies save money during the downturn.

Armor, BlueCat, Citrix, E8, Palo Alto Networks, WhiteHat Security

CSO Online, Where to cut corners when the security budget gets tight

Security experts share tips for how organizations can stay secure when security budgets are low.

micro focusMicro Focus

InfoWorld, 4 big plans to fix internet security

Geoff Webb explains what’s needed to fix internet security.

whitehat security twitterWhiteHat Security

TechBeacon, Why you need to rethink app sec in the age of BYOD

Craig Hinkley’s contributed article on the need for application security appears in TechBeacon.

Armor, Citrix, Palo Alto Networks, WhiteHat Security

Dark Reading, Happy Blame Someone Else Day

Security experts explain barriers to achieving accountability in security.

Want to find out more about Voce and what it can do for you? Visit our Services page, then meet the Staff that makes all this magic happen. Finally, contact us today to learn more about Voce’s capabilities and operations.

Filed in Voce Clients

May 12th, 2016

Insights from Sprout Social Webinar

A couple weeks ago I had the chance to take part in a webinar hosted by Sprout Social. Below are the best insights I collected from the event.

About the Author
Randy Ksar is VP of Digital at Voce Communications. You can follow him at @djksar on Twitter.

Filed in Social Networks, Voce People

May 9th, 2016

What I Wished I Knew After College: Chris Thilk

It’s that time of year again, when a fresh group of young adults will be wrestled from the safety and comfort of college life and expelled out into the vast nothingness that’s known colloquially as “the real world.” It’s scary for anyone and recent research shows that for the group of young people known as Millennials it’s even worse, as they’re rightfully pessimistic about their job prospects.

One of the most common experiences post-college is finding out that all those classes and courses didn’t completely prepare you for what a job was going to entail. That’s been something we’ve talked to Vocians about in our ongoing Voce Voices series and it’s what we’re going to cover here over the course of May as we talk to people within and without of Voce about what it was they wish they’d known before they were shuffled off campus and into the workforce.

So what was my story? I’m glad you asked.


The front page of the internet in 1997.

My usual line when someone asks about my college experience I respond with something along the lines of “Nothing I do now existed when I was in school.” That’s true to a certain extent. I finished college in 1998, before blogs were a thing, much less social networks like Twitter and Facebook. When I wanted to watch the first teaser for Star Wars: Episode I it was via dial-up and played as an embedded Quicktime file that I’m still waiting to finish loading. Web publishing, unless you were Dave Weiner, was still the sole purview of major media companies and the first online retailers.

But the principles of communication were the same: Say what you need to say in as efficient and compelling manner as you possibly can. Everything I’ve done since then in terms of content strategy, online marketing and social media has been built on that. So while I wish I’d known what the future of the internet was going to hold and been able to anticipate the needs of content creation and distribution, I’ve been able to pull on the basics of what I learned to inform how I approach all that.

That’s my perspective. Watch out for more from around the Voce Nation as May goes on and leave a comment below with your thoughts.

About the Author
Chris Thilk works on the Client Services team, part of Voce Connect, developing and executing social media strategy. You can follow him at @christhilk on Twitter.

Filed in Voce People

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