Voce Student Weekly Reading 9/30: Defining the Future of PR, How to Land a Communications Gig & More
“Half of social network site users have shared news stories, images or videos, and nearly as many (46%) have discussed a news issue or event. In addition to sharing news on social media, a small number are also covering the news themselves, by posting photos or videos of news events.”
Voce Insight – Most college students may find it hard to find time to keep up with news. It’s very important, though, to stay up-to-date on what’s going on in the world – especially in the communications field. Find a way that works for you to stay on top of what’s happening both in the world as a whole and in the communications/social media industries.
“Facebook, Twitter, blogs, and other social media outlets have transformed the relationship between the members of the public and those communicating with them. The public relations process used to be singularly dimensional–“the filter down theory”–but the future of PR is now a conglomeration, primarily focused with facilitating an ongoing conversation while remaining on the forefront of innovations in the communication arena.”
Voce Insight – Public relations isn’t always traditional media. In fact, there is a huge emphasis on the importance of social media for brands in the PR world today. Social media ensures that a brand’s message keeps moving, creating brand exposure and grabs the attention of key influencers in its sphere.
“Of course we all want to appear to our coworkers and customers that we know everything about our company, service, or product. But, the truth is, none of us know it all and more than a few of the people we spoke to, told us how valuable it was to have their ego crushed. Why is this a great mistake to make? Because, once you know you can be wrong, you approach work differently knowing that your next decision might not be correct, but it will be a learning experience that leads you closer and closer to finding the most successful result.”
Voce Insight – Mistakes should be held up as high as successes in your career, if not higher. Remembering that failure is a necessary part of advancing can go a long way to saving your sanity. However, it is also true that there are some types of mistakes you truly would rather not make.
“The recruiting process can start and stop and be interrupted along the way. Maybe the company started interviewing external candidates but then had a couple internal people pop up. Or the funding for the position has come into question. There are a lot of “structural” reasons that a job opening might fall through that have nothing to do with your quality as a candidate.”
Voce Insight – The author sensibly points out that if a company doesn’t have the decency to respond to you after going in for an interview, you probably wouldn’t want to work for them anyways. If you’re not getting a response from a company, following up once and then thanking them for their time leaves you looking professional and poised to lock down the next opportunity that comes your way.
“Many companies, full-time recruiters, and individuals tweet about job openings as well as freelance opportunities. Keyword, key phrase, and hashtag searches can help you find a variety of communication positions, along with guest blog posting and speaking opportunities, which might help you land additional gigs.”
Voce Insight – There are more ways than ever to make contact and get in the room for an interview. Make sure you are exhausting all avenues to find the opportunity you want and the person you need to reach to make it happen.