Voce Student Weekly Reading 12/2: How to Get More Twitter Followers, Why You’re Still an Intern & More
“Occasionally, you may have the opportunity to engage with individuals and share with your community about some awesome things going on at your site—new products, new announcements, new ways to connect and share with one another. You don’t have to be shy with promoting (more on this below). It also feels great to do so in the right way.”
Voce Insight – New York Times Columnist David Carr once described Twitter “as a river of data rushing past that I dip a cup into every once in a while.” While Twitter can be an extraordinary tool, it can also be overwhelming when it isn’t organized well. Remembering that everyone has to deal with the same information onslaught will go a long way to ensure your tweet ends up in more peoples’ cups.
“When you’re finding amazing content to share on social media—the kind of thing that grabs attention and gets people to click, share, and comment—one of the most valuable, most original places to turn is your own blog and the content you personally create.”
Voce Insight – Photoshop is the king of image software. Gimp is like a free version of Photoshop. Mostly all of the major features are there, and amateur designers can get all sorts of things done with layers, masks, photo effects and more. Looking for exciting new tools to simplify the blogging experience? Check out this article for today’s hottest blogging tools!
“In public relations, writing is everything. Whether it’s in a press release, on a blog, or social media, your writing proficiency is vital. Many professionals fear writing for a number of reasons; among them is that there are so many confusing rules.”
Voce Insight – Even the most well thought out press release or pitch can fall prey to these simple errors. Adhering to AP style and keeping a cheat sheet of these common writing obstacles could be very helpful when you’re starting out.
“You have to be something really special to turn your PR internship into a job. Be ready to be the first one there and the last one to leave. Never look like you have nothing to do and if you really do have nothing to do, ask for another task. You need to show that you want to learn at the firm and you can prove to be an asset to the team. If your boss can’t imagine a day without you, a paycheck may be in your future.”
Voce Insight – Don’t be shy about asking questions, especially if you need clarification on an assignment. Carry a notebook with you at all times. Be energetic and alert, but don’t pretend to know something you don’t. When you first start your internship, make it a point to sit down with your manager to set goals for yourself. You want to work towards something bigger everyday of your internship.
“Gone are the days of applying for seemingly every job under the sun in the same manner of throwing spaghetti onto the wall and just seeing what sticks. Job search today is all about targeting: the exact type of job you want, and the exact type of employer for whom you’d like to work.”
Voce Insight – People often disregard the importance of a job description. These descriptions are helpful tools for both managers and the job seeker. They help managers set clear expectations of employees, and they help the potential employees know their scope of work and what is expected of them. A job description should be a fluid thing, so use it to your advantage when you’re seeking advancement in your company. If you take on new responsibilities, ask that they be added to your job description so they can be included in your evaluation.
“If you are genuinely interested in the company and what they do you’ll likely have a bunch of questions for them. If you don’t ask questions, it’s effectively like you’re saying “no, thanks, I’m not actually that interested in what you guys do and I want to get out of here as soon as possible.”
Voce Insight – You may be surprised at how many students really think they can go to an interview without any preparation whatsoever. It should be common knowledge to do at least SOME research about the company you’re about to interview for. When an interviewer asks you, “Do you have any questions?” at the end of your interview, please don’t say “no, thanks, you’ve answered all my questions.” There should always, always be questions! Read this article for interview no no’s.