Voce Student Weekly Reading 6/2: Where Millenials Get Their Political News, Facebook GIF Support & More
The first thing to keep in mind is that the feature works with GIF links, not GIF uploads. At least for now, attempting to upload your favorite GIF will not result in a usable, playable GIF on Facebook.
Voce Insight – Facebook’s decision to provide GIF support has been long coming. Since GIFs are currently only available for personal pages, there is not a lot of impact on brands… yet. It may only be a matter of time before GIFs come to brand pages, allowing brands to benefit from these popular forms of content.
“A new study by Pew Research has found that Facebook is ‘far and away the most common source for news about government and politics’ among Millennials in the U.S. The study compared the top media news sources for Millennials (aged 18-33), Generation X’ers (34-49) and Baby Boomers (50-68), finding that Facebook leads among both Millennials and Gen X, in terms of being a political and government news source.”
Voce Insight – When it comes to where younger Americans get news about politics and government, social media look to be the local TV of the Millennial generation.
“Wait two or three days before contacting the journalist, as they are most likely working on other stories. Allowing a few days will provide the journalist time to review their emails, and gives you an opportunity to perfect your follow-up, which is another pitch in itself. Try contacting the journalist by phone first as it is more personable, and then contact by email if you cannot get in touch over the phone.”
Voce Insight- There’s nothing worse for a journalist than a pushy PR person. Make sure you’re persistent without crossing the line into annoying. Follow up after a few days, but if you still receive no response, count it as a loss and move on.
“When taking a closer look at who is most active on Twitter, things are suddenly making more sense again — It makes sense that media properties (blogs, big news organisations, etc) and journalists tweet a lot about content they’ve created and breaking news.”
Voce Insight – Journalists are the most active verified users on Twitter, which means PR professionals should be there as well. Monitoring Twitter streams from journalists in your field and familiarizing yourself with what they are interested in will make outreach much easier.
“It would be to your advantage to go to your interview prepared. The more you get prepared, the more you can succeed and get an offer. Remember you may have only one chance to show them that you are the right candidate for your dream job. Use the below questions and tips in order to prepare for the big day!”
Voce Insight – The good thing about the unstructured interview model that currently dominates most companies’ hiring processes is that a lot of the same questions will be asked. Preparing beforehand is a great idea, perhaps even by writing out your answers. This will give you the confidence to answer the unanticipated questions when they arrive.
“The best interns are bright, naturally curious, and quickly able to build on the skills we teach them, ultimately delivering real value for our company. In short, they’re exactly the type of entry-level people we want to hire.”
Voce Insight – Consider an internship like a trial period for your future job. If you treat every day like an interview, you’re more likely to get hired full-time. However, if after a week you start getting complacent and lazy at your internship, don’t expect to get hired on to full-time at the end of the internship period. Be your best every single day in order to prove you have what it takes to be a valuable employee.