Voce Student Weekly Reading 3/10: Hashtag Do’s and Don’ts, How to Ace a PR Internship Interview & More
“#Not #only #does #this #make #your #caption #unreadable, #but #it #makes #you #look #incredibly #desperate #for #Instagram #love. There are clever ways to implement hashtags in your captions, and they can still get you likes or new followers.”
Voce Insight – People, please don’t abuse the hashtag. Tweets are restricted to only 140 characters. so you don’t want a hashtag taking up 50% of the letters in your tweet. There’s no limit to Facebook post length, but keep them short to avoid annoying your fans and friends. Hashtags are used to mark keywords or topics – not to be used #for #every #word #in #your #social #message. No, no, no. While they *used* to play an important role in search they are now primarily a way for users to categorize their messages and should be used accordingly.
“Instagram broadened its options for advertisers on Wednesday with a new type of ad unit that lets readers swipe left to learn more about the brand or product. Called carousel ads, the product was developed after marketers clamored for a way to “tell sequenced stories in beautiful, compelling ways that lead to meaningful results for their businesses,” the Facebook unit wrote in a blog post on Wednesday.”
Voce Insight – This is another sign that Instagram’s meteoric rise is not lost on marketers. Brands will be salivating over 300 million users. As the author notes, Instagram has been cautious to roll out sponsored posts slowly, protective of the sites aesthetic. This will be an important trend to track as marketing activity on Instagram picks up.
“No amount of great marketing will get an audience to stay if you draw them in and then repel them with shoddy product. In order to keep your audience, you need to know your product from top to bottom. Find its weaknesses and cover them. Advertise its strengths so that you do not have to exaggerate to your potential customers.”
Voce Insight – Knowing your product and knowing what audience to target are huge parts of B2C public relations. While the concept may seem easy, knowledge about how your product will appeal to a certain audience is easier said than done. PR students can practice this skill by choosing products they see in everyday life and trying to break down the best aspects of the product, who the key audience would be, and how they could create buzz for said product. You may do this in some of your courses, but the more real-life practice you have, the better you’ll be prepared for your first internship or entry-level job.
“Your press release should contain enough information to let customers and journalists know why your news is important, but is should also include a hook that encourages further questions.”
Voce Insight – There’s a fine line between teasing your audience and leaving out pertinent information. You want to provide enough of a hook to make journalists and customers want to reach out for more information, but don’t leave out so much information that your message gets lost. Put your key facts in the press release, but make it enticing enough so journalists will come to you for more.
“It’s a good indication that spring is just around the corner: the scramble among recent college graduates to land PR internships. Whether it’s for a corporate or agency gig, there are several ways to prepare for an interview and boost your odds of getting the internship.”
Voce Insight – The truth is most interviewers are going to know little about you beyond what they glean from a couple minutes of scanning your resume before you meet. The most important way to prepare is to research the company you are applying to and connect your past experience to your prospective role. In this way, you’re doing the hard part for the interviewers and showcasing your qualifications. Moreover, this preparation will increase your confidence and put you more at ease, making positive non-verbal communication effortless.
“With spring break around the corner, now is prime time for college students to apply for summer internships. Having a letter of recommendation can provide your character backing and/or academic accomplishments to help a future boss understand what a superstar you are.”
Voce Insight – Asking your professor for a letter of recommendation is by no means an easy task. Prepare your email request to send it at least five to six weeks before the date by which the recommendation must be received. Don’t wait until the last minute. Professors lead busy lives, and you don’t want them to rush through your recommendation. Most importantly, choose a professor who can write a letter that includes specifics about your personal characteristics and accomplishments.