We Are Communication Architects

Building brand awareness through content creation and community engagement.

April 22nd, 2016

Voce Nation Podcast Ep. 6: Prince, Reddit, Podcasts and More

This week on the Voce Nation Podcast I’m joined by Chris Thilk and Erik Sebellin-Ross as we talk about everything from how we found out about Prince passing away to what our favorite podcasts are.

Here’s what we discussed this week:

  • Erik shares some best practices for brands to engage on Reddit in the wake of this story on Social Media Today.
  • What are our favorite podcasts? Randy likes StartUp and the deep dives it does on a kind of app or network. Erik recommends  Hardcore History and the details it offers on historical events. And Chris gives a shout-out to You Must Remember This, a long-form exploration of Hollywood’s Golden Age.
  • Randy shares some insights on Sprout Social’s new Facebook Reactions analysis offering and talks about how it can help content publishing efforts.
  • Lots of good stuff on Voce Nation, including this look at how various Vocians are involved in charities and other organizations as they give back to their communities.

Catch up with Voce on Twitter, Facebook, LinkedIn and Soundcloud. And follow me and Thilk on Twitter for more. Finally, find out about the PNConnect Weekly Reading newsletter and sign-up to get it via email directly.

voce nation podcast

About the Author
Randy Ksar is VP of Digital at Voce Communications. You can follow him at @djksar on Twitter.

Filed in Voce Nation Podcast

April 20th, 2016

Voce Voices: Make Like A Sponge

As folks graduate college and move into the “adult” work world, they may think that the learning process is over. But those people are wrong, so very wrong. Which is great, because life without learning is boring, right?

Alex Alias, Client Executive, shares job advice and gives us a look at a week in her roles on the SanDisk and NetApp teams in this edition of Voce Voices.

This week's #vocevoices features our own Alex Alias, as she shares some advice for those just starting out. #wednesdaywisdom

A photo posted by Voce Communications (@vocenation) on

Filed in Voce People, Voce Voices

April 20th, 2016

Voce Volunteers: How Our Staff Gives Back

Today is Volunteer Recognition Day and we are so excited to recognize our colleagues that give back in their communities! We’ve asked our volunteering Vocian’s to share how/when they’ve given back, and we applaud each and every one of them. With Voce offices spread across the country, we are so proud to see efforts being done coast-to-coast!

Mary Gaulke, Content Strategist

Here in my hometown of Sarasota, Florida, I work with an organization called SURE (Sarasota United for Responsibility and Equity). SURE is an alliance of churches and temples that researches local community challenges — like youth arrest and homelessness — and tries to figure out effective ways to address them politically — like introducing civil citations for youth offenders (so that they don’t have arrests on their permanent records) and setting up a special court designed to treat mentally ill homeless people fairly rather than just sending them to jail. Then we invite local leaders and politicians to a huge annual assembly and use our strength in numbers to encourage and pressure them to commit to act on our recommendations. During my years with SURE, I’ve taken part in the fascinating process of researching homelessness in our community and interviewing local experts on the matter. I’ve also had the privilege of speaking at the last two annual assemblies and was selected to serve on SURE’s Board of Directors. It’s been an incredible opportunity to explore using the power of my own voice, to learn about a side of Sarasota I never would have seen otherwise, and to help create lasting positive change.

mary

Becky Edwards, Account Supervisor

In December 2015, a group of Voce employees volunteered at Glide Memorial – a local SF church that has been providing the community with various services since the 1960s. The group helped pack brownbag dinners and later handed them out to the community. Each year, over 787,000 meals are served to the local community. It was an extremely rewarding afternoon for everyone and we’ll be back next holiday season!

becky

Beca Mueller, Account Manager

I’ve been an active volunteer with the Boy Scouts of America since 2012 when my son first joined Cub Scouts in Florida. I’ve enjoyed lending my PR/Comms experience to helping the parent committee better communicate within the Pack and externally with the community via website and social media updates. I’ve also had the honor to help plan and execute countless events at the District level. I’ve been up to my elbows in mud on countless campouts, built Pinewood Derby cars, taught boys how to cook over an open fire and enjoyed every minute of it. Now that my son has crossed over to Boy Scouts, I’ll lend my time and skills to a new group of young men and continue to the mission and values set forth by this amazing organization.

beca

randyRandy Ksar, Vice President

I’ve been volunteering for the Leukemia & Lymphoma Society since 2001 doing over 30 endurance events (marathons, half-marathons, century bike rides, mountain bike rides) and fundraising over $200,000. The funds have made a huge difference in giving grants to researchers finding a cure and patient services such as financial aid, peer support groups and educational seminars. Cancer sucks and we need to make today the day we read in the news that there is a cure to cancer.  On June 7, I’ll be co-organizing the inaugural Silicon Valley Kickball Classic where the top tech companies compete against each other in support of a great cause. Ping me at rksar@voceomm.com for more information. Also, check out this short video to learn more about my efforts.

Melissa Gaffney, Associate Client Executive

Every year I volunteer for a 3-day conference for the Girl Scouts of Northern California. I help to create and run workshops where girls learn to communicate effectively, lead meetings, and confidently make decisions. I get excited to come to the conference every year and see young women from diverse and sometimes underprivileged backgrounds become more confident in themselves and talk about furthering their education. It has been a rewarding experience to see these women grow!

mollyMolly Wade, Account Supervisor

In March, six Voce ladies volunteered for an evening at the Princess Project, an organization that promotes self-confidence and individual beauty by providing free prom dresses and accessories to high school girls who could otherwise not afford them. We all signed up as “personal” shoppers, as each group of girls arrived, we were paired with one or two to help them comb the racks for a few dresses to try on. The best part was seeing how excited they were when they made their final choice!

Derek Perez, Senior Vice President

To me, during my early years, volunteering was just a waste of time, they were mostly Community Involvement programs that involved “working” on the weekends and or the evenings, for community service hours. Most of us performed such activities unwillingly, wondering about the countless number of things we could be doing with friends or family. Over time, I’ve come to realize that the simplest thing of helping others led to many other joys, including being a part of my community, a sense of achievement, new interest and hobbies and most of all meeting new people and contributing to a positive environment.  Over the last 15 years, I’ve volunteered in a number of ways from coaching little league sports teams to serving on the board of those entities; working at elementary schools and middle schools to helping with reading and writing; serving meals at Thanksgiving and providing toys and clothes to those less fortunate during the Holidays; and of course raising funds through running and biking to help foundations. In the end, volunteering isn’t only about the benefit you provide, but its also about giving your own life more meaning.

Heather Brinckerhoff, Senior Client Executive

Since 2011 I’ve had the pleasure of working with the Make-A-Wish Foundation as a Wish Granter. It’s been amazing to be able to give back to these kids that are fighting life-threatening illnesses. I really enjoy being a Wish Granter as I’m able to work closely with Wish families and Wish kids to discover their wish and help plan an experience that they’ll never forget. I love seeing the smiles on their faces as they enjoy their chosen wish, knowing that even if it’s for a day, they get to escape from the hardships they are going through at such a young age.

heather

Filed in Voce Culture, Voce People

April 18th, 2016

Voce Nation Podcast Ep. 5: Lithium’s Joe Cothrel

This week on the Voce Nation Podcast we were joined by special guest Joe Cothrel, Chief Community Officer at Lithium Technologies. Listen and watch as Chris Thilk and I talk to Joe about his role at Lithium, what kind of news he follows and the resources that make it easier for him to do his job.

voce nation podcast

About the Author
Randy Ksar is VP of Digital at Voce Communications. You can follow him at @djksar on Twitter.

Filed in Voce Nation Podcast

April 15th, 2016

Voce Client Coverage: 4/15/16

Every week the Voce team works tirelessly to secure important coverage for clients. Below is just an example of the results of this week’s work and you can see more on Flipboard.

linkedin logoLinkedIn

CNN, The new normal: 4 job changes by the time you’re 32

LinkedIn Economist, Guy Berger, on proprietary data showing changes in aerate job tenure by generation, gender, and industry.


WhiteHat Security

CSO Online, Political statements largely behind DDoS attacks

WhiteHat Security’s Vice President of the Threat Research Center Ryan O’Leary explains latest trends in DDoS attacks.


sandisk logoSanDisk

eWeek, SanDisk: Updated All-Flash System Produces 2 Million IOPS

SanDisk announces that it has upgraded its all-flash storage platform, InfiniFlash, to InfiniFlash System IF150 delivering 12Gbps SAS connectivity- twice as fast as it was previously.


Micro Focus

Help Net Security, The security impact of IoT evolution

Geoff Webb explores future IoT security challenges.


Want to find out more about Voce and what it can do for you? Visit our Services page, then meet the Staff that makes all this magic happen. Finally, contact us today to learn more about Voce’s capabilities and operations.

Filed in Uncategorized

April 12th, 2016

Why Technology Is Still About People

1871 voceLast week, I sat down at 1871, Chicago’s technology hub for developers, coders and entrepreneurs with some others from Voce Chicago prepared for a high-level conversation about tech PR. As Andy Cunningham, former PR consultant to Steve Jobs and tech PR veteran, stepped up to the microphone, I mentally ran through all of my tech acronyms so I wouldn’t fall behind in the presentation.

Andy tracked noteworthy technology inventions, highlighted struggles of the Dot-Com bubble burst in 2000, shared fascinating stories about launching the first Macintosh computer, commented on recent technology headlines and reviewed the importance of brand positioning. His presentation, though, focused less on actual technology and more on the lessons she’s taken from working in the technology industry. These takeaways fell into 10 life lessons, and the tenth was the most memorable.

Human ingenuity will prevail.

At Voce, technology is front and center of what we do. We spend our days talking about data centers, cloud computing, cybersecurity, DevOps, hardware, mobile, social media platforms, software and website development. With so much information available, so many devices to utilize and so many ways to communicate with one another, it’s hard to imagine a world when these ideas were still in the brainstorming phase.

Whether it’s a new sensor that will help connect the Internet of Things in the enterprise, or a new application that helps consumers track health data, the technology industry is always working on the next big thing. But it’s necessary to remember that technology is the product of human creativity.

Surprisingly, Cunningham did not elaborate on this final life lesson on human ingenuity. It seeped into the crowd as a call to action to realize it’s not necessarily about the end product. It’s not about being the next big thing right then. It is about recognizing the power of human creativity to create real change in the world.

About the Author
Vanessa works as an Associate Client Executive in the Chicago office. You can follow her at @vanessaggeorge on Twitter.

Filed in Technology

April 11th, 2016

Voce Nation Podcast Ep. 4: Medium, Facebook Live and More

Join Chris Thilk and myself for this Blab-hosted conversation of the latest news in the social media and content marketing world.

Here’s what we discussed this week:

Catch up with Voce on Twitter, Facebook, LinkedIn and Soundcloud. And follow me and Thilk on Twitter for more. Finally, find out about the PNConnect Weekly Reading newsletter here or sign-up to get it via email directly.

voce nation podcast

About the Author
Randy Ksar is VP of Digital at Voce Communications. You can follow him at @djksar on Twitter.

Filed in Voce Nation Podcast

April 5th, 2016

Voce Voices: How We Work

Learning about public relations in school is one thing. Putting it into practice is another. The many moving pieces is part of what makes an agency engaging, and the work satisfying when done well.

This week, Associate Client Executive Sammy Forth gives one example of what defines public relations for her and will be sharing more over the next few days. Stay tuned to our Instagram as Sammy gives followers an inside look at Voce!


Filed in Voce People, Voce Voices

April 5th, 2016

It’s Stress Awareness Month at Voce

It’s April, which means the sun is shining (editor’s note: It was hailing 48 hours ago in the Chicago area) and the flowers are blooming (editor’s note: many will be dead when the temp drops below freezing in the next three days) so it’s time to whip out those booty shorts (editor’s note: you know what, you get the point) and begin to welcome Spring. But how to fit into them?

With April being Stress Awareness Month, we figured it would be great to kick off a health initiative within our office and work together to find healthy ways to relieve stress! Fun fact: Scientists have found that regular participation in aerobic exercise has been shown to decrease overall levels of tension, elevate and stabilize mood as well as improve both sleep and self-esteem.

With that being said, we have a bunch of activities that will be happening across Voce offices throughout the month that have been laid out below! Without further ado, the month of April. That involves 5/10K runs or walks, a yoga instructor teaching a class later this month, group manicures, chips & dip staff meetings and more.

stress awareness month

Not only will we be focusing on taking care of ourselves but also focusing on what we can give back to our communities. We’re encouraging our staff to participate in Earth Day on April 22nd and putting together a list of ways for them to get involved. And throughout the month we’ll be putting the spotlight on how our staff is involved in charities and other events and organizations. Because getting involved in something bigger than yourself is a key part of a work/life balance.

Stay tuned here as well as on all our social channels for more examples throughout the month on how Voce works to destress and give back to the communities around us.

Filed in Voce Culture, Voce People

April 4th, 2016

Connect With Voce

We live in distributed times. So you may not be someone who visits this blog very often but you’re active on various social networks. Luckily there are plenty of ways to connect with Voce Communications elsewhere if that’s your thing. You can find us on Twitter, Facebook, LinkedIn and Google+, all of which feature the same kind of insights and news that are shared here on the blog. You can also listen to our podcasts on Soundcloud, iTunes or Stitcher. And follow us on Instagram for a look behind the agency curtain at the people who make Voce what it is. Our ever-increasing number of Flipboard magazines let you see the kind of results we achieve for clients, the latest Voce Nation blog posts and more industry news. Finally, if you’re a Medium reader you can follow VoceNation there.

voce client wall

Filed in Voce Culture, Who We Are

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