We Are Communication Architects

Building brand awareness through content creation and community engagement.

April 15th, 2016

Voce Client Coverage: 4/15/16

Every week the Voce team works tirelessly to secure important coverage for clients. Below is just an example of the results of this week’s work and you can see more on Flipboard.

linkedin logoLinkedIn

CNN, The new normal: 4 job changes by the time you’re 32

LinkedIn Economist, Guy Berger, on proprietary data showing changes in aerate job tenure by generation, gender, and industry.


WhiteHat Security

CSO Online, Political statements largely behind DDoS attacks

WhiteHat Security’s Vice President of the Threat Research Center Ryan O’Leary explains latest trends in DDoS attacks.


sandisk logoSanDisk

eWeek, SanDisk: Updated All-Flash System Produces 2 Million IOPS

SanDisk announces that it has upgraded its all-flash storage platform, InfiniFlash, to InfiniFlash System IF150 delivering 12Gbps SAS connectivity- twice as fast as it was previously.


Micro Focus

Help Net Security, The security impact of IoT evolution

Geoff Webb explores future IoT security challenges.


Want to find out more about Voce and what it can do for you? Visit our Services page, then meet the Staff that makes all this magic happen. Finally, contact us today to learn more about Voce’s capabilities and operations.

Filed in Uncategorized

April 12th, 2016

Why Technology Is Still About People

1871 voceLast week, I sat down at 1871, Chicago’s technology hub for developers, coders and entrepreneurs with some others from Voce Chicago prepared for a high-level conversation about tech PR. As Andy Cunningham, former PR consultant to Steve Jobs and tech PR veteran, stepped up to the microphone, I mentally ran through all of my tech acronyms so I wouldn’t fall behind in the presentation.

Andy tracked noteworthy technology inventions, highlighted struggles of the Dot-Com bubble burst in 2000, shared fascinating stories about launching the first Macintosh computer, commented on recent technology headlines and reviewed the importance of brand positioning. His presentation, though, focused less on actual technology and more on the lessons she’s taken from working in the technology industry. These takeaways fell into 10 life lessons, and the tenth was the most memorable.

Human ingenuity will prevail.

At Voce, technology is front and center of what we do. We spend our days talking about data centers, cloud computing, cybersecurity, DevOps, hardware, mobile, social media platforms, software and website development. With so much information available, so many devices to utilize and so many ways to communicate with one another, it’s hard to imagine a world when these ideas were still in the brainstorming phase.

Whether it’s a new sensor that will help connect the Internet of Things in the enterprise, or a new application that helps consumers track health data, the technology industry is always working on the next big thing. But it’s necessary to remember that technology is the product of human creativity.

Surprisingly, Cunningham did not elaborate on this final life lesson on human ingenuity. It seeped into the crowd as a call to action to realize it’s not necessarily about the end product. It’s not about being the next big thing right then. It is about recognizing the power of human creativity to create real change in the world.

About the Author
Vanessa works as an Associate Client Executive in the Chicago office. You can follow her at @vanessaggeorge on Twitter.

Filed in Technology

April 11th, 2016

Voce Nation Podcast Ep. 4: Medium, Facebook Live and More

Join Chris Thilk and myself for this Blab-hosted conversation of the latest news in the social media and content marketing world.

Here’s what we discussed this week:

Catch up with Voce on Twitter, Facebook, LinkedIn and Soundcloud. And follow me and Thilk on Twitter for more. Finally, find out about the PNConnect Weekly Reading newsletter here or sign-up to get it via email directly.

voce nation podcast

About the Author
Randy Ksar works on the social media team at Voce. You can follow him at @djksar on Twitter.

Filed in Voce Nation Podcast

April 5th, 2016

Voce Voices: How We Work

Learning about public relations in school is one thing. Putting it into practice is another. The many moving pieces is part of what makes an agency engaging, and the work satisfying when done well.

This week, Associate Client Executive Sammy Forth gives one example of what defines public relations for her and will be sharing more over the next few days. Stay tuned to our Instagram as Sammy gives followers an inside look at Voce!


Filed in Voce People, Voce Voices

April 5th, 2016

It’s Stress Awareness Month at Voce

It’s April, which means the sun is shining (editor’s note: It was hailing 48 hours ago in the Chicago area) and the flowers are blooming (editor’s note: many will be dead when the temp drops below freezing in the next three days) so it’s time to whip out those booty shorts (editor’s note: you know what, you get the point) and begin to welcome Spring. But how to fit into them?

With April being Stress Awareness Month, we figured it would be great to kick off a health initiative within our office and work together to find healthy ways to relieve stress! Fun fact: Scientists have found that regular participation in aerobic exercise has been shown to decrease overall levels of tension, elevate and stabilize mood as well as improve both sleep and self-esteem.

With that being said, we have a bunch of activities that will be happening across Voce offices throughout the month that have been laid out below! Without further ado, the month of April. That involves 5/10K runs or walks, a yoga instructor teaching a class later this month, group manicures, chips & dip staff meetings and more.

stress awareness month

Not only will we be focusing on taking care of ourselves but also focusing on what we can give back to our communities. We’re encouraging our staff to participate in Earth Day on April 22nd and putting together a list of ways for them to get involved. And throughout the month we’ll be putting the spotlight on how our staff is involved in charities and other events and organizations. Because getting involved in something bigger than yourself is a key part of a work/life balance.

Stay tuned here as well as on all our social channels for more examples throughout the month on how Voce works to destress and give back to the communities around us.

Filed in Voce Culture, Voce People

April 4th, 2016

Connect With Voce

We live in distributed times. So you may not be someone who visits this blog very often but you’re active on various social networks. Luckily there are plenty of ways to connect with Voce Communications elsewhere if that’s your thing. You can find us on Twitter, Facebook, LinkedIn and Google+, all of which feature the same kind of insights and news that are shared here on the blog. You can also listen to our podcasts on Soundcloud, iTunes or Stitcher. And follow us on Instagram for a look behind the agency curtain at the people who make Voce what it is. Our ever-increasing number of Flipboard magazines let you see the kind of results we achieve for clients, the latest Voce Nation blog posts and more industry news. Finally, if you’re a Medium reader you can follow VoceNation there.

voce client wall

Filed in Voce Culture, Who We Are

April 1st, 2016

Voce Client Coverage: 4/1/16

Every week the Voce team works tirelessly to secure important coverage for clients. Below is just an example of the results of this week’s work and you can see more on Flipboard.


WhiteHat Security

SC Magazine, Apple vs. FBI: Too much to ask, Ryan O’Leary  – April 1, 2016

SC Magazine features a contributed column by Ryan O’Leary about why Apple should not have complied with the FBI court order to unlock an iPhone. 


micro focus

Micro Focus 

CIO.com, Why it’s time to learn COBOL, Paul Ruben – April 1, 2016

Geoff Webb joins the discussion on different programming languages, noting career benefits. 


Rook Security

SC Magazine, Apple vs. FBI: Comply!, J.J. Thompson, CEO, Rook Security – April 1, 2016

Rook Security CEO J.J. Thompson’s opinion piece on the Apple/FBI debate is featured in SC Magazine – both in print and online. 


Armor

D Magazine, Cybersecurity Firm Armor Appoints Diana Massaro as CMO, Danielle Abril – March 30, 2016

The hire of C-level executive Diana Massaro is covered in a local Dallas magazine. 


sandisk logo

SanDisk

CNET, SanDisk Extreme 900 Portable SSD review: An extremely fast, versatile drive, Dong Ngo – March 30, 2016

SanDisk’s Extreme 900 SSD receives an overall rating of 8.3/10 and 4 out 5 stars for CNET editors’ rating. 


Workday

ZDNet, Workday’s Phil Wilmington: Cloud vendors’ customer win claims murky Larry Dignan, March 29, 2016

In his interview with ZDNet’s Larry Dignan, co-president Phil Wilmington decried the trend among enterprise cloud companies touting customer wins without revealing the details behind the deals or whether another rival platform was really uprooted.


palo alto networks logo

Palo Alto Networks

Huffington Post, Cybersecurity Education: An Interview Roger Connolly of Palo Alto Networks, Ruth Starkman  March 25, 2016

Roger Connolly, Palo Alto Networks director of education, sat down with Ruth Starkman to discuss cybersecurity education.


Want to find out more about Voce and what it can do for you? Visit our Services page, then meet the Staff that makes all this magic happen. Finally, contact us today to learn more about Voce’s capabilities and operations.

Filed in Voce Clients

March 31st, 2016

Insights from PRSA’s Inside the Newsroom Event

Tuesday night I attended a PRSA “Inside the Newsroom” event with Bloomberg Tech. The editorial team has gone through a lot of change in the last six months alone – but this slew of new players is a seemingly good change for the publication, and cross-platform teams seem more connected than ever (i.e. Bloomberg TV and Bloomberg News now rely on each other to double dip on story ideas and features to stay ahead of competitive news orgs).

Panelists Included Jeff Taylor (San Francisco Bureau Chief and Editor-at-Large at Bloomberg News), Brad Stone (Bloomberg Global Tech Lead), Mark Milian (Tech Editor) and Danielle Culbertson (Managing Editor of TV & Radio).

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The many divisions of Bloomberg News has historically made it confusing and challenging to know who to approach first with a story idea – the new interconnected structure will hopefully solve for that as well. In theory, you should be able to go to whoever is the most appropriate fit to pitch an angle for both print and TV. It’s also worth noting that each subdivision of Bloomberg News exists on various platforms, meaning one editorial contact should be able to navigate whether that story is a fit for online, TV, radio, print (in one of the three magazines) or across multiple platforms.

The desire for “exclusive content” was also re-iterated multiple times throughout the evening – so that’s clearly a focus, and something communications pros need to keep in mind when pitching Bloomberg.

Insights on PR pitches:

  • All participants resoundingly echoed that we need to do a better job of “watching what reporters do” in order to send informed pitches
  • Think about what headlines we as readers would click on, and approach the pitching process that way
  • For TV especially, it has to be visual first and foremost
  • Pitches should be
    • Short and sharp
    • Impactful
    • Exclusive, when possible
  • Pitches should NOT
    • Be misleading, especially with executive titles or prior expertise
    • Take a blanket approach; instead read the reporter’s coverage and customize your approach
    • Be done social media – we assume our competitors will see it, and it’s no longer personal or exclusive

More key quotes from the panelists:

“When you pitch a few of us at once, you run the risk of no one taking ownership to respond – it makes it easier to ignore. If you pitch me directly, I’ll likely pass it on to the most appropriate writer, if it’s relevant for us.” – Brad

“Don’t tell me the whole story of your company or its founder, focus on what’s new and the story I should focus on; I can do that research on my own” – Mark

“Take the approach of ‘I read your story on X OR I read your last five features on X company, and I have a story idea that I think will resonate with you’ – that’s an email that’s hard for us to ignore.” – Jeff

Filed in Media, Pitching

March 30th, 2016

Beyond March Madness: What Numbers Mean to Vocians

People in the communications profession sometimes get a bad rap when it comes to numbers, and math, and quantifiable results. “You can’t put a number on the value of a New York Times article” is a phrase you’ve probably heard more than once.

Just Because We’re in Communications Doesn’t Mean We Don’t ‘Do’ Numbers

But the reality is, at Voce, numbers matter. It starts with our analytics department, which is dedicated specifically to finding new and innovative ways of measuring the real business impact of our programs. But the rest of us don’t simply sit back and pass it off to the analytics nerds every time we see a number.

Instead, each of us embrace numbers in different ways. From measuring business impact to media briefings, from impressions to work-life balance, below is a small sampling of perspectives from Vocians on the topic of numbers

Alex Alias, Client Executive

Numbers, they’re everywhere. The number system dictates everything from the binary functions of a computer to the 40-hour work week. The beauty is you can manipulate certain numbers such as how to spend 24 hours in a day. The tough part is being able to balance everything in those 24 hours. During the week, I balance time between clients and coworkers with time carved out to read news and think of new ideas. My weekends are balanced with friends, fun and fitness that way I’m refreshed for Monday. Whether it be hours in a day or the change in your bank account it is important to make numbers work the best for you!

alex alias

Brittany Dixon, Senior Client Executive

I have a love/hate relationship with numbers. I hate seeing high numbers when they are in the form of calories on my favorite ice cream jar, or on the price tag of a shirt I want. I love numbers when they are in the form of pay day, in the form of puppies (the more the better), and when they are in the form of social results. Working on many social programs at Voce, high numbers are gold. Being able to quantify the content we are creating in numbers (high numbers) to the client, is an amazing feeling. Numbers are a universal language, but numbers in the form of analytics are the cherry on top when justifying your hard work, ideas, and creativity.

dixon 0415

Becky Edwards, Senior Client Executive

For someone who disliked math class more than anything growing up, talking about numbers in a positive tone is a big one for me. Impressions, UVMPs, circulations – all extremely important in my day-to-day role at Voce and all deal with numbers. When numbers can be controlled – even numbers are everything to me. Some might say OCD, but I just call it consistency. Four briefings instead of three, six talking points instead of five… you get the drill. You can always count on numbers.

becky edwards new

Andy Stoltzfus, Vice President

In our industry, it’s easy to get caught up in numbers for the sake of numbers. Clicks, impressions, Likes, comments, article count. To me, though, it’s about finding the right number to look at, and finding opportunities to increase those numbers exponentially. I thrive on connecting our communications programs directly to business numbers – to conversions, downloads, or purchases. When it comes to impressions, I sometimes thrive on small numbers – but only when we can identify that those impressions are with the people who matter and who will take the action we want them to take. And I thrive on exponential numbers – such as activating advocates and employees who have networks of their own and can exponentially increase the impact of our communications activities.

stolzfus 1215

About the Author
Andy is responsible for developing and implementing social media and digital publishing programs for Voce clients.

Filed in Voce Culture, Voce People

March 28th, 2016

Voce Nation Podcast Ep. 3: Twitter’s Algorithmic Change, BART’s Response Strategy, Chipotle and More

Once again Christopher Barger, Chris Thilk and myself got together on Blab to discuss recent news. Watch the show below.

Here’s what we discussed this week:

Catch up with Voce on Twitter, Facebook, LinkedIn and Soundcloud. And follow me, Barger and Thilk on Twitter for more. Finally, find out about the PNConnect Weekly Reading newsletter here or sign-up to get it via email directly.

voce nation podcast

About the Author
Randy Ksar works on the social media team at Voce. You can follow him at @djksar on Twitter.

Filed in Content Marketing, Marketing, Social Networks, Voce Nation Podcast

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