Pinterest’s relatively new search feature, Guided Search, is supposed to help you explore the site, “whether you know exactly what you want, or you’re just starting to look around.” In other words, Guided Search is a clever yet easy way to sift through Pinterest’s 750 million boards and 30 billion pins to find what you’re looking for.
Voce Insight – Now when you search for something, descriptive guides will help you filter through all the good ideas from other Pinners. Scroll through the guides and click on any that look interesting to navigate your search in the right direction. The Guided Search helps you make discoveries and find things you didn’t even know you were looking for.
The beauty of Instagram is that it doesn’t have as many promotion limitations as other platforms. That means you have the opportunity to be as creative with your contest concept as you’d like. Here are a few ideas to get you started.
Voce Insight – Instagram is a great platform to use if you’re looking for customer awareness and engagement for your brand. It can also be a great platform for running contests. Choosing a great quality image and having clear, concise instructions goes a long way to ensuring you get a high amount of participation in your contest. You also need to make sure you follow Instagrams promotional rules since violating those policies can have negative consequences for your brand.
When pitching a journalist via email, you have about five seconds to grab his/her attention—and that’s if it’s a slow day in the newsroom. A number of journalists admit to deleting emails from their inboxes in batches of 20 or more. In an era of shrunken budgets and understaffed newsrooms, communicators simply don’t have the luxury of time when trying to catch a reporter’s attention.
Voce Insight – Getting your content in front of journalists and influencers is tough. Not only does it have to appeal to your target audience, be of a certain merit and be ready at the right time, but it’s also got to be picked up by the right person. One of the most important things when writing an email pitch is the subject line. That’s the first thing a report will look at it and you want to make sure it’s catchy, yet straight to the point.
Communication makes everything easier. Schedule periodical calls with your customers to share updates about how things are going and to ask how happy they are with your services on a scale from 1-10, 10 being best.
Voce Insight – Keeping your client happy is the most important task you will face in PR. If you can’t keep your client happy, then more than likely they will be looking for a different PR agency. Keeping communication open and consistent will go a long way to keeping a great relationship with your client. Make sure to respond to requests promptly, even if all you can say is “Let me look into this and get back to you.” A short response, followed by a longer response is much better than waiting hours to respond with the perfect response.
Traditionally, larger companies lean more towards the time end of this equation – whereas smaller companies may need you to wear various hats, so they value delivery. Either way, find out what the hiring manager values in this equation. And listen to his/her answer – if they come from a more traditional work environment and are essentially attached to their crackberry, they are going to expect that from you… which obviously won’t lead to much balance.
Voce Insight – One of the most common questions asked in an interview is about work/ life balance. While this is an important question, it’s even more important to listen to the answer you receive. At some point in your career, you may hit the crossroad of two choices: flexibility or the title. Some people prefer working strictly 8 hours a day, while others consider themselves restless if they aren’t consistently working or thinking of work. Whichever you may think you are, it’s important to get this question answered in your interview process before you accept a job.
Back in high school as we prepared our college applications, we were often asked (sometimes trite) questions about times we’d helped others, served our communities, or been selfless in the face of adversity. We thought to the times our parents had sent us on mission trips, the soup kitchens we’d helped organized, and the kids we tutored at an after school program.
Voce Insight – Volunteering will help you develop new job skills as well as apply current skills in new ways. For example, a mid-career professional who has worked in concert promotions could use her marketing skills to help an organization with their fundraising or other mission-based events. A college student accustomed to doing research for school assignments could volunteer to research an issue or demographic for a nonprofit.