“Back in May, Google and Twitter partnered to bring tweets into mobile search results. It was, and is, a pretty big deal for both companies. The relationship is apparently going well, as Google announced in a short update on its original blog post that it’d be including tweets within search results on desktop as well”
Voce Insight – This is just another reason to strengthen your presence on Twitter. When people search for you on Google, your tweets (and tweets about you) showing up is another sign that you have something positive to share and plays into your overall online reputation.
“Every day, the New York Times chooses to post a number of their articles to their Facebook page. These posts may be broadcast to the feeds of the nearly 10 million Facebook users who have ‘liked’ the New York Times. A major factor in whether a post appears in a user’s feed is the number of their friends who “liked” or “shared” that post. The traffic generated through this process translates into advertising dollars, allowing the New York Times to create more content and remain profitable.”
Voce Insight – This is not to say that you should always write about Taylor Swift. This is to say that no post is a throwaway. No matter what you’re sharing, the demographics and tastes of your audience should always be taken into consideration. You may not be able to easily replicate data on this scale, but you can form some smaller findings to help you proactively plan your content.
“It looks like Twitter is planning to give its users a lot more creativity in the photo and video department soon. That’s according to numerous images posted by Taylor Swift, Pharrell Williams and others popstars, who appeared to have access to unreleased editing features from Twitter at MTV’s VMA awards show this weekend.”
Voce Insight – And now more Taylor Swift. As TechCrunch points out, this move from Twitter offers some photo editing tools Instagram does not have. Something to keep an eye on for community managers.
“Last night, the magazine launched Notes, a new section on its site that’s harkens back to the site’s earliest days when blogs featuring writers like Ta-Nehisi Coates, Andrew Sullivan, and Jeffery Goldberg were among its main draws. With an emphasis on shorter takes, quick-hit news, and reader engagement, The Atlantic is promoting Notes as its return to blogging, but 2015 style.”
Voce Insight – Whatever you decide the definition of a “blog” is, it has to involve reader engagement. A blog will always be a more intimate experience. That might be because it has one writer, a smaller audience, interactive content or other characteristics that lessen the distance between the writer and reader. The term “blog” also implies an immediacy and nimbleness that other formats don’t, something The Atlantic’s Notes seems to be embracing from the outset.
“Since Slack launched two years ago, it’s been the darling app, the hot new thing for intraoffice chat and organization. It perfectly combined the long-cherished interoperability of IRC and Hipchat with the trendy polish of Trello. Microsoft uses Slack. The New York Times uses Slack. Slack uses Slack.”
Voce Insight – If you’re starting agency life (or even if you aren’t) you’re more than likely going to run across an app like Slack in your job. However you and your colleagues use it, make sure it’s saving time and enabling human insight, which is something bots can’t yet match.
“Putting off a work or school assignment in order to play videogames or water the plants might seem like nothing more serious than poor time-management. But researchers say chronic procrastination is an emotional strategy for dealing with stress, and it can lead to significant issues in relationships, jobs, finances and health.”
Voce Insight – Doing your future self a favor by working right away is easy enough in theory. Finding out how to trick your present self into actually doing it is harder.