“Twitter has a serious and obvious case of Facebook envy and, perhaps, is suffering from identity crisis. They want what Facebook’s got, and they’re apparently planning to get it by re-creating Twitter in Facebook’s image.”
Voce Insight – It’s the Twitter vs. Facebook battle again. With Twitter in talks of implementing Facebook-like changes, such as algorithms, etc., it’s going to be difficult for Twitter to maintain the most valuable aspect of the service, its simplicity.
“Once the story reaches a level where people are talking about it and they have no clue where they read it, or where they came from, or the origins of it, that’s when you really know you have something super-big.”
Voce Insight – It’s worth understanding exactly what virality means on the Internet today before you start throwing the term around. No doubt, creating viral content has huge positives, but it can also create new challenges. And never forget that “viral” is a result, not a tactic. “Making good content” is a tactic and sometimes that goes viral, often through a combination of planned outreach and grassroots, uncontrollable fan activity.
“Emily Dent, PR director at crisis comms agency Rampart PR, said: “In order to salvage and rebuild his reputation, Palmer needs to tackle this head on, apologise and make amends – and if he doesn’t want to sound contrived, he needs to make himself ‘human’. His most effective way of doing this should be through a gesture, such as offering to sponsor the wildlife reserve, or by calling for a debate on the moral issues surrounding hunting and animal welfare.”
Voce Insight – This is definitely a tricky situation that has dominated global media for the past week. PR firms have to weigh whether representing Walter Palmer is worth the reputation damage to their own firms. Only time will tell if this PR firm is able to sway public opinion about this issue.
“I was bewildered. The story had seemed thoughtful and well reported, and it had appeared on the website of the Radio Television Digital News Association, the professional organization serving the electronic-news industry. And the author was Vincent Duffy, an accomplished journalist—news director of Michigan Radio and a longtime RTDNA board member, the recipient of seven national Edward R. Murrow Awards.”
Voce Insight – The Internet ethos is all about transparency. Whether you’re a journalist or on the other side practicing corporate PR, when you need to adjust a post or statement, being open and honest with your audience is the best policy.
“You want that job search to last and last? Well, then continue to rely solely on submitting online applications. You want to accelerate this bad boy? Don’t stop once you apply online for that position. Start finding and then endearing yourself to people working at that company of interest. Schedule informational interviews with would-be peers. Approach an internal recruiter and ask a few questions. Get on the radar of the very people who might influence you getting an interview.”
Voce Insight – If all you do to get a job is fill out an application online, then you’re missing a huge window of opportunity. Search LinkedIn for recruiters for your dream company, follow the hiring managers on Twitter. Anything you can do to put your name and face in front of a real person will go far farther than simply being a number in a applicant tracking system.
“As a journalism student, I’ve been searching for a definitive answer for the past three years. I’ve consulted media professionals to gather the building blocks of a journalism career in the digital age. I’m talking about more than just bread-and-butter reporting. One conclusion surprised me: We don’t need to be well versed in every single app and every line of code. But we do need to understand the bigger picture.”
Voce Insight – These 10 basic skills also apply to PR professionals, even if most are specialized in their job. Some are excellent at public speaking and working with media. Some are great at writing. Some are masters of social media, publishing and the technology of content platforms. No matter where most of your time goes, having a basic grasp of all these areas will help you work well with others and allow you to speak to all aspects of the business.