I spent Monday and Tuesday of this week in NYC at Federated Media’s CM Summit, hosted by their Chief John Battelle. The event coincides with Internet Week here and there’s lots going on. Voce client Webtrends was asked to participate in a web measurement panel on day one – and big thanks to Mashable EIC […]
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Posts Tagged ‘Measurement’
Colin CrookJune 9th, 2010
Mike ManuelDecember 16th, 2009
Alright, so in my previous post, I tried to setup a basic framework for thinking about program measurement, much of which I argued should start with the organization of three big data piles, pulled from: 1) Your platform analytics; 2) Your brand monitoring metrics; and 3) Your competitive benchmarks. Now, assuming you can wrap your […]
Mike ManuelDecember 3rd, 2009
So it seems like a lot of people still get tripped up when it comes to social media measurement, and really, in fairness, there’s good cause when you consider just how many different platforms, metrics and services makeup the average program. Frankly, it’s a friggin mess, but if you don’t understand how smaller (micro) measures […]
Josh HallettJuly 2nd, 2009
Earlier this week in my post about equivalencies in social media measurement I mentioned some of the core data we collect for basic tactical elements of social media programs. What does that look like? Below is an example of basic data available for the following scenario: A corporate blog post is announcing an event, in […]
Josh HallettJune 30th, 2009
At the recent PRSA T3 conference I sat on a panel discussing social media measurement and ROI with Shonali Burke. I presented some of the core things that Voce does for measurement as well as providing some real-world examples of what some of our clients look for in determining the success of a program. One […]
Mike ManuelNovember 4th, 2008
For the better part of this year, we’ve been working with our client at VeriSign and our partners at Radian6 on a fairly comprehensive social media monitoring and response program, parts of which are highlighted in this new Radian6 case study (download PDF). For some additional thoughts and perspective on how companies like VeriSign and […]
- Feb 09, 2016 // Chris Thilk
How Did that Big Game Content Marketing Turn Out?
- Feb 08, 2016 // George Wang
Make it Simple Stupid, or You Will MISS the Point
- Feb 05, 2016 // Voce Nation
Voce Client Coverage Roundup – 2/5/16
- Feb 03, 2016 // Chris Thilk
Where Does a “Big Game” Ad Fit In A Content Marketing Plan?
- Feb 02, 2016 // Sean Lenehan
Voce Student Essential Reading 2/2: Facebook’s News Feed, Public Relations and the Village People, How to Follow Up & More
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Becky is a Bay Area Native with a degree in PR who works on a handful of Voce clients.