We Are Communication Architects

Building brand awareness through content creation and community engagement.

Public Relations

Social Media Marketing

NetApp

In late 2006, FORTUNE 1000 data storage firm NetApp told us that it was about to embark on the single largest marketing endeavor in its 15-year history: a new brand identity. This multimillion-dollar branding campaign was more than just a refresh of external touch points – company name, logo, tagline, and Web site – it […]

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Yahoo!

In January 2004, we teamed up with Yahoo! to begin developing its first “official” corporate social media marketing program. Program Snapshot The objective for the program was to concentrate on ways the company could engage industry influencers, particularly bloggers, to help increase awareness and ultimately, endorsement for the various products and services it was bringing […]

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Public Relations

Social Media Marketing

We believe that behind every person, every organization and every brand, there is a story waiting to be told.Rich Cline, President Voce Communications