We Are Communication Architects
Building brand awareness through content creation and community engagement.
Social Media Marketing
In late 2006, FORTUNE 1000 data storage firm NetApp told us that it was about to embark on the single largest marketing endeavor in its 15-year history: a new brand identity. This multimillion-dollar branding campaign was more than just a refresh of external touch points – company name, logo, tagline, and Web site – it […]
In January 2004, we teamed up with Yahoo! to begin developing its first “official” corporate social media marketing program. Program Snapshot The objective for the program was to concentrate on ways the company could engage industry influencers, particularly bloggers, to help increase awareness and ultimately, endorsement for the various products and services it was bringing […]
This year, MIT Sloan Management Review needed an update to all their gated content and user access levels. This particular project took a lot of strategy and multiple structure options to ensure that both MIT SMR's database program (ESP) worked cohesively with WordPress login.