In 2008, Ooma approached Voce Communications in need of a company relaunch. Ooma’s initial market introduction, while on paper deemed a PR success, left the company unable to meet sales targets and in need of deep business changes. The company was a full quarter away from the introduction of its second generation hardware and had [...]
Voce created an integrated marketing campaign to introduce Bell’s new “True Fit” technology. Voce partnered with Easton Bell Sports to introduce its revolutionary new True Fit technology, which is a result of five years of R&D and human fit studies. The True Fit technology allows for a one-step adjustment and proper fit for child and [...]
In late 2006, FORTUNE 1000 data storage firm NetApp told us that it was about to embark on the single largest marketing endeavor in its 15-year history: a new brand identity. This multimillion-dollar branding campaign was more than just a refresh of external touch points – company name, logo, tagline, and Web site – it [...]