We Are Communication Architects
Building brand awareness through content creation and community engagement.
More Case Studies
In late 2006, FORTUNE 1000 data storage firm NetApp told us that it was about to embark on the single largest marketing endeavor in its 15-year history: a new brand identity. This multimillion-dollar branding campaign was more than just a refresh of external touch points – company name, logo, tagline, and Web site – it […]
In January 2007 we began working with PlayStation’s corporate communications team in an effort to develop a comprehensive social media marketing program. Our Client Services team began working with PlayStation on the heels of a very high-profile marketing mistake — the company’s branding team had just months prior launched a fake blog called “alliwantforxmasisapsp” that […]
MIT Sloan Management Review
MIT Sloan Management Review is the magazine site to MIT Sloan Management Review. It’s a site that requires different levels of membership to access information. It’s been set up to import MIT SMR articles into WordPress posts with permissions. Visitors have the ability to choose their level of membership within the site and will be able to read about the benefits of each level.
From an interface perspective, we’ve combined MIT SMR’s database program (ESP) to work cohesively with WordPress logins and password functionality. Ultimately, users don’t need to worry about multiple logins and passwords.
This particular project took a lot of app development strategy and a particular process flow to fully understand the user experience and technical points.
- UX Strategy
- Interaction Design
- User Interface Design
- Platform Strategy
- Application Development
- Infrastructure Strategy