We Are Communication Architects
Building brand awareness through content creation and community engagement.
More Case Studies
In January 2004, we teamed up with Yahoo! to begin developing its first “official” corporate social media marketing program. Program Snapshot The objective for the program was to concentrate on ways the company could engage industry influencers, particularly bloggers, to help increase awareness and ultimately, endorsement for the various products and services it was bringing […]
This year, MIT Sloan Management Review needed an update to all their gated content and user access levels. This particular project took a lot of strategy and multiple structure options to ensure that both MIT SMR’s database program (ESP) worked cohesively with WordPress login.
PlayStation has multiple blogs, but SCEA – Sony Computer Entertainment America manages PlayStation in the US. The US PlayStation blog provides information on all things PlayStation; from games, updates, to relevant electronics and PS needs. Here, visitors can interact with posts, other users and share PlayStation information internally.
The homepage has a lead display that automatically rotates the latest leads and a vertical slider that displays other featured posts in a unique and engaging way. We’ve also made the lead display play video from the homepage.
We’ve customized a way to not have the DL and vertical slider display redundant posts. SCEA also has an upgraded search functionality that enhances search results and “see also” relevant content options.
We also customized the dashboard by adding a feature for background images. Now, SCEA can change out their site skins whenever they need to.
This blog theme has also been used to implement a PlayStation blog for Latin America and Brazil.
- UX Strategy
- Interaction Design
- User Interface Design
- Platform Strategy
- Application Development
- Infrastructure Strategy