We Are Communication Architects
Building brand awareness through content creation and community engagement.
More Case Studies
In January 2007 we began working with PlayStation’s corporate communications team in an effort to develop a comprehensive social media marketing program. Our Client Services team began working with PlayStation on the heels of a very high-profile marketing mistake — the company’s branding team had just months prior launched a fake blog called “alliwantforxmasisapsp” that […]
Research in Motion (BlackBerry) is the blog hub for everything Blackberry. This is where Blackberry users and fans can get general information (Inside BlackBerry), development information (Blackberry Development), business specific needs (BlackBerry Business) and help (BlackBerry Help). Visitors can find recent news, updates, along with Facebook and Twitter follow information. The interface was built off […]
PlayStation has multiple blogs, but SCEA – Sony Computer Entertainment America manages PlayStation in the US. The US PlayStation blog provides information on all things PlayStation; from games, updates, to relevant electronics and PS needs. Here, visitors can interact with posts, other users and share PlayStation information internally.
The homepage has a lead display that automatically rotates the latest leads and a vertical slider that displays other featured posts in a unique and engaging way. We’ve also made the lead display play video from the homepage.
We’ve customized a way to not have the DL and vertical slider display redundant posts. SCEA also has an upgraded search functionality that enhances search results and “see also” relevant content options.
We also customized the dashboard by adding a feature for background images. Now, SCEA can change out their site skins whenever they need to.
This blog theme has also been used to implement a PlayStation blog for Latin America and Brazil.
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