We Are Communication Architects
Building brand awareness through content creation and community engagement.
More Case Studies
Voce created an integrated marketing campaign to introduce Bell’s new “True Fit” technology. Voce partnered with Easton Bell Sports to introduce its revolutionary new True Fit technology, which is a result of five years of R&D and human fit studies. The True Fit technology allows for a one-step adjustment and proper fit for child and [...]
In January 2004, we teamed up with Yahoo! to begin developing its first “official” corporate social media marketing program. Program Snapshot The objective for the program was to concentrate on ways the company could engage industry influencers, particularly bloggers, to help increase awareness and ultimately, endorsement for the various products and services it was bringing [...]
PlayStation has multiple blogs, but SCEA – Sony Computer Entertainment America manages PlayStation in the US. The US PlayStation blog provides information on all things PlayStation; from games, updates, to relevant electronics and PS needs. Here, visitors can interact with posts, other users and share PlayStation information internally.
The homepage has a lead display that automatically rotates the latest leads and a vertical slider that displays other featured posts in a unique and engaging way. We’ve also made the lead display play video from the homepage.
We’ve customized a way to not have the DL and vertical slider display redundant posts. SCEA also has an upgraded search functionality that enhances search results and “see also” relevant content options.
We also customized the dashboard by adding a feature for background images. Now, SCEA can change out their site skins whenever they need to.
This blog theme has also been used to implement a PlayStation blog for Latin America and Brazil.
- UX Strategy
- Interaction Design
- User Interface Design
- Platform Strategy
- Application Development
- Infrastructure Strategy