We Are Communication Architects
Building brand awareness through content creation and community engagement.
More Case Studies
We were very excited when Ree, a.k.a. The Pioneer Woman, came to us to redesign the site we developed for her a few years ago. But this wasn’t just any redesign, it was one that needed to truly represent her ascent to Food Network fame. While we were at it, we migrated the previous site to WordPress VIP. The combination of her amazing content, the beautiful new design, the intricate custom development and putting it on VIP’s great platform have led to an amazing experience.
Voce created an integrated marketing campaign to introduce Bell’s new “True Fit” technology. Voce partnered with Easton Bell Sports to introduce its revolutionary new True Fit technology, which is a result of five years of R&D and human fit studies. The True Fit technology allows for a one-step adjustment and proper fit for child and […]
Tasty Kitchen is an online food community where users can login, upload recipes, and update personal profiles. The ability to upload a recipe is prominent and consistent throughout the site for easy access. The Pioneer Woman uploads her own favorites and also chooses her favorites among other shared recipes. The homepage highlights recipes with a rotating lead and showcases popular recipes, the latest recipes that are easy to filter by tabbed criteria (recent, rating, photos and title) and recipes from the Tasty Kitchen blog.
Visitors can search for recipes through built in search criteria (keywords, category and members) that help create a more accurate search result. There is also a blog component that displays recipes step by step. We’ve integrated recipe short codes to make printing recipes from the blog easy and quick.
The Tasty Kitchen blog is displays more recipes with step by step instructions and pictures.
- UX Strategy
- Interaction Design
- User Interface Design
- Platform Strategy
- Application Development
- Infrastructure Strategy