We Are Communication Architects
Building brand awareness through content creation and community engagement.
More Case Studies
Voce created an integrated marketing campaign to introduce Bell’s new “True Fit” technology. Voce partnered with Easton Bell Sports to introduce its revolutionary new True Fit technology, which is a result of five years of R&D and human fit studies. The True Fit technology allows for a one-step adjustment and proper fit for child and […]
In January 2004, we teamed up with Yahoo! to begin developing its first “official” corporate social media marketing program. Program Snapshot The objective for the program was to concentrate on ways the company could engage industry influencers, particularly bloggers, to help increase awareness and ultimately, endorsement for the various products and services it was bringing […]
Tasty Kitchen is an online food community where users can login, upload recipes, and update personal profiles. The ability to upload a recipe is prominent and consistent throughout the site for easy access. The Pioneer Woman uploads her own favorites and also chooses her favorites among other shared recipes. The homepage highlights recipes with a rotating lead and showcases popular recipes, the latest recipes that are easy to filter by tabbed criteria (recent, rating, photos and title) and recipes from the Tasty Kitchen blog.
Visitors can search for recipes through built in search criteria (keywords, category and members) that help create a more accurate search result. There is also a blog component that displays recipes step by step. We’ve integrated recipe short codes to make printing recipes from the blog easy and quick.
The Tasty Kitchen blog is displays more recipes with step by step instructions and pictures.
- UX Strategy
- Interaction Design
- User Interface Design
- Platform Strategy
- Application Development
- Infrastructure Strategy