Social Media Marketing

The web is impacting how people talk about brands.

Word of mouth - the most trusted form of information - is no longer confined to a person's social network offline. Instead, today it's amplified online to significantly larger audiences via a mix of new social mediums ranging from blogs, vlogs, podcasts, and wikis, to older, but still highly influential mediums like message boards, groups and forums.

This shift is also enabling a new class of indie newsmakers and brand influencers to emerge, many wielding the word of mouth influence and reach of traditional media, but to smaller and more qualitative audiences.

Our team of specialists understand that this transformation of the media landscape creates both opportunities and challenges for corporate marketers, and that it takes solid strategic counsel and precision tactics to successfully navigate and execute social media programs.

Voce's experience implementing social media programs for leading technology brands has allowed us to build a reputation and a brand in the area of social media marketing that we bring to bear for every client.

Yahoo! entered uncharted territory when we brought Voce on-board to build Social Media programs for many of our properties. Our marketing and PR teams needed to explore new ways to reach the people who influence our business and our customers, and Voce created an innovative and effective program by leveraging online and offline tactics to reach these critical audiences. Voce is a pioneer in evolving communication programs to reach industry influencers, and the team's execution has resulted in a dramatic improvement in the Yahoo! brand and reputation.
- Nancy Evars, Yahoo! Corporate Influencer Marketing